ShareKhan SWOT Analysis
ShareKhan is one of the leading brands in the banking & financial services sector. ShareKhan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ShareKhan:
Quick Glance:
ShareKhan Strengths
- Widerange of innovative financial products
- Intensive research on all industry sectors
- Strong I.T infrastructure
- Have one of the largest network of branches across country
- Pan-India presence with over 1,500 outlets serving 950,000 customers across 450 cities
Above are the strengths in the SWOT Analysis of ShareKhan. The strengths of ShareKhan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ShareKhan Weaknesses
- Penetration limited to urban areas
These were the weaknesses in the ShareKhan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ShareKhan Opportunities
- Growing rural market
- Earning Urban Youth
- Educating people about the benefits of investments to increase target audience
Above we covered the opportunities in ShareKhan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ShareKhan Threats
- Stringent Economic measures by Government and RBI
- Entry of foreign finance firms in Indian Market
The threats in the SWOT Analysis of ShareKhan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the ShareKhan SWOT analysis.
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About ShareKhan
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ShareKhan Overview | |
|---|---|
| Parent Company |
Sharekhan Financial services pvt. Ltd. |
| Category |
BFSI |
| Sector | |
| Tagline/ Slogan |
Your guide to the financial jungle |
| USP |
India’s leading online retail broking house |
| ShareKhan STP | |
| Segmentation |
Brokerage |
| Target Market |
Urban and Rural Investors |
| Positioning |
Complete Investment and Stock trading Solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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