ShareKhan SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5455
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SWOT Analysis of ShareKhan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ShareKhan

Parent Company

Sharekhan Financial services pvt. Ltd.

Category

BFSI

Sector

Banking & Financial Services

Tagline/ Slogan

Your guide to the financial jungle

USP

India’s leading online retail broking house

ShareKhan STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

ShareKhan SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ShareKhan :

1. Widerange of innovative financial products
2.  Intensive research on all industry sectors

3. Strong I.T infrastructure

4. Have one of the largest network of branches across country
5. Pan-India presence with over 1,500 outlets serving 950,000 customers across 450 cities

Weaknesses

1. Penetration limited to urban areas

Opportunities

1. Growing rural market
2.Earning Urban Youth
3. Educating people about the benefits of investments to increase target audience

Threats

1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market

ShareKhan Competition

Competitors

Below are the 3 main ShareKhan competitors :

1.Reliance Capital

2.Indiabulls

3. Angel Broking


The brandguide table above concludes the ShareKhan SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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