ShareKhan SWOT Analysis, Competitors & USP

ShareKhan SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ShareKhan, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ShareKhan to benchmark its business & performance as compared to the competitors, and make strategic improvements. ShareKhan is one of the leading brands in the banking & financial services sector.

The article below lists the ShareKhan SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ShareKhan SWOT Analysis:

SWOT Analysis of ShareKhan

For ShareKhan, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ShareKhan Strengths

The strengths of ShareKhan looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ShareKhan :

1. Widerange of innovative financial products
2.  Intensive research on all industry sectors

3. Strong I.T infrastructure

4. Have one of the largest network of branches across country
5. Pan-India presence with over 1,500 outlets serving 950,000 customers across 450 cities

ShareKhan Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ShareKhan SWOT Analysis:

1. Penetration limited to urban areas

ShareKhan Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ShareKhan SWOT Analysis:

1. Growing rural market
2.Earning Urban Youth
3. Educating people about the benefits of investments to increase target audience

ShareKhan Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ShareKhan are as mentioned:

1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market

ShareKhan Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of ShareKhan:

1.Reliance Capital

2.Indiabulls

3. Angel Broking

Hence this concludes the ShareKhan SWOT analysis.

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About ShareKhan

ShareKhan Overview
Parent Company	Sharekhan Financial services pvt. Ltd.
Category	BFSI
Sector	Banking & Financial Services
Tagline/ Slogan	Your guide to the financial jungle
USP	India’s leading online retail broking house
ShareKhan STP
Segmentation	Brokerage
Target Market	Urban and Rural Investors
Positioning	Complete Investment and Stock trading Solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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