SWOT Analysis of ShareKhan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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ShareKhan |
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Parent Company |
Sharekhan Financial services pvt. Ltd. |
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Category |
BFSI |
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Sector |
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Tagline/ Slogan |
Your guide to the financial jungle |
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USP |
India’s leading online retail broking house |
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ShareKhan STP |
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Segment |
Brokerage |
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Target Group |
Urban and Rural Investors |
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Positioning |
Complete Investment and Stock trading Solutions |
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ShareKhan SWOT Analysis |
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Strengths |
1. Widerange of innovative financial products 3. Strong I.T infrastructure 4. Have one of the largest network of branches across country |
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Weaknesses |
1. Penetration limited to urban areas |
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Opportunities |
1. Growing rural market |
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Threats |
1.Stringent Economic measures by Government and RBI |
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ShareKhan Competition |
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Competitors |
1.Reliance Capital 2.Indiabulls |
The brandguide table above concludes the ShareKhan SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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