ShareKhan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ShareKhan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ShareKhan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ShareKhan to benchmark its business & performance as compared to the competitors and industry. As of 2020, ShareKhan is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ShareKhan competitors and includes ShareKhan target market, segmentation, positioning & Unique Selling Proposition (USP).

ShareKhan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ShareKhan Brand Analysis
Parent Company

Sharekhan Financial services pvt. Ltd.

Category

BFSI

Sector

Banking & Financial Services

Tagline/ Slogan

Your guide to the financial jungle

USP

India’s leading online retail broking house

ShareKhan STP
ShareKhan Segmentation

Brokerage

ShareKhan Target Market

Urban and Rural Investors

ShareKhan Positioning

Complete Investment and Stock trading Solutions

ShareKhan SWOT Analysis
ShareKhan Strengths

Below are the Strengths in the SWOT Analysis of ShareKhan:

1. Widerange of innovative financial products
2.  Intensive research on all industry sectors

3. Strong I.T infrastructure

4. Have one of the largest network of branches across country
5. Pan-India presence with over 1,500 outlets serving 950,000 customers across 450 cities

ShareKhan Weaknesses

Here are the weaknesses in the ShareKhan SWOT Analysis:

1. Penetration limited to urban areas

ShareKhan Opportunities

Following are the Opportunities in ShareKhan SWOT Analysis:

1. Growing rural market
2.Earning Urban Youth
3. Educating people about the benefits of investments to increase target audience

ShareKhan Threats

The threats in the SWOT Analysis of ShareKhan are as mentioned:

1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market

ShareKhan Competition
Competitors

Below are the top 3 ShareKhan competitors:

1.Reliance Capital

2.Indiabulls

3. Angel Broking


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ShareKhan. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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