CNA Financial SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3159
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SWOT Analysis of CNA Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CNA Financial

Parent Company

CNA;Loews Corporation

Category

Business Insurance/Finance

Sector

Banking & Financial Services

Tagline/ Slogan

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USP

Insurance solutions customized to the needs of its customers

CNA Financial STP

Segment

Business Insurance, Professional insurance

Target Group

Small and mid-sized companies, MNC’s, Government units

Positioning

Providing solutions that help clients manage risk and grow profitably

CNA Financial SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CNA Financial :

1. It has a diverse product portfolio
2. Strong ratings facilitating easier financial transactions
3. Highly loyal customer base owing to good claims management
4. It has invested assets of about $45 billion dollars and total capital of $14 billion
5. It has about 7000 plus employees worldwide

Weaknesses

1. High dependence on US Markets making business risk high
2. Limited brand presence in investment management compared to global leaders

Opportunities

1. Great prospects with recovering US economy
2. Increase in revenue due to positive trend in property and casualty insurance
3. It can increase its global market share with acquisitions

Threats

1. Current Eurozone volatility is making US insurance industry highly vulnerable
2. Fierce competition in US insurance category leads to decreased market share
3. Changes in the political and regulatory federal income tax laws could affect the sector adversely

CNA Financial Competition

Competitors

Below are the 3 main CNA Financial competitors :

1. American International Group AIG
2. Chubb Corporation
3. Travelers Companies


The brandguide table above concludes the CNA Financial SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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