CNA Financial SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4376

SWOT analysis of CNA Financial analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CNA Financial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CNA Financial to benchmark its business & performance as compared to the competitors and industry. CNA Financial is one of the leading brands in the banking & financial services sector. The table below also lists the top CNA Financial competitors and elaborates CNA Financial market segmentation, target group, positioning & Unique Selling Proposition (USP).

CNA Financial SWOT, Competitors, Marketing STP & Brand analysis Table
CNA Financial Brand Analysis
Parent Company

CNA;Loews Corporation


Business Insurance/Finance


Banking & Financial Services

Tagline/ Slogan

We can show you more


Insurance solutions customized to the needs of its customers

CNA Financial STP

Business Insurance, Professional insurance

Target Group

Small and mid-sized companies, MNC’s, Government units


Providing solutions that help clients manage risk and grow profitably

CNA Financial SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CNA Financial. Strengths are:

1. It has a diverse product portfolio
2. Strong ratings facilitating easier financial transactions
3. Highly loyal customer base owing to good claims management
4. It has invested assets of about $45 billion dollars and total capital of $14 billion
5. It has about 7000 plus employees worldwide


Here are the weaknesses in the CNA Financial SWOT Analysis:

1. High dependence on US Markets making business risk high
2. Limited brand presence in investment management compared to global leaders


Following are the Opportunities in CNA Financial SWOT Analysis:

1. Great prospects with recovering US economy
2. Increase in revenue due to positive trend in property and casualty insurance
3. It can increase its global market share with acquisitions


The threats in the SWOT Analysis of CNA Financial are as mentioned:

1. Current Eurozone volatility is making US insurance industry highly vulnerable
2. Fierce competition in US insurance category leads to decreased market share
3. Changes in the political and regulatory federal income tax laws could affect the sector adversely

CNA Financial Competition

Below are the top 3 CNA Financial competitors:

1. American International Group AIG
2. Chubb Corporation
3. Travelers Companies

The brandguide table above concludes the CNA Financial SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CNA Financial. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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