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  3. American International Group AIG SWOT Analysis

American International Group AIG SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: October 08, 2023Read time:

Here is a detailed SWOT analysis of American International Group AIG covering strengths, weaknesses, opportunities and threats.

American International Group AIG Strengths

  1. Strong brand name and good financial position globally
  2. Excellant brand-building and brand-visibility
  3. Large number of services for customers
  4. Over 63,000 employee globally

Above are the strengths in the SWOT Analysis of American International Group AIG. The strengths of American International Group AIG looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

American International Group AIG Weaknesses

  1. Fluctuating global residential market
  2. Financial position is market-dependant
  3. Suffered huge losses in the recession
  4. Employee non-payment controversy

These were the weaknesses in the American International Group AIG SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

American International Group AIG Opportunities

  1. Expansion in other countries
  2. Diversifying portfolios for customers
  3. India and China are untapped markets
  4. Mergers and acquisitions and joint-ventures

Above we covered the opportunities in American International Group AIG SWOT Analysis. The opportunities for any brand can include prospects of future growth.

American International Group AIG Threats

  1. Changing govt regulations and financial crisis like recessions
  2. Natural disasters

The threats in the SWOT Analysis of American International Group AIG are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the American International Group AIG SWOT analysis.

About American International Group AIG

The table below gives the brand overview along with its target market, segmentation, positioning & USP

American International Group AIG Overview
Parent Company





Banking & Financial Services

Tagline/ Slogan

The strength to be there


International insurance and financial services organization, with operations in approximately 130 countries and jurisdictions

American International Group AIG STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


A strong financial institution for the customers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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