Oaktree Capital SWOT Analysis, USP & Competitors

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SWOT Analysis of Oaktree Capital with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oaktree Capital

Parent Company

Oaktree Capital


Global Asset Management Firm


Financial Services


Value oriented investment with margin of safety which specializes in distressed debt



Investors seeking low risk investment options

Target Group

Global pension plans, endowments, sovereign wealth funds and primary state retirement plans


A company with a mission to deliver superior investment results with a control over risks.

SWOT Analysis


1. It emphasizes on senior debt in companies.
2. Present in 13 cities worldwide.
3. Leading global alternative investment management firm.
4. They diversify into 6 categories – distressed debt, corporate debt, control investing, convertible securities, real estate and listed equities.

5. They target markets with potential for high returns and in alignment with the philosophy of risk control of the company.

6. High expertise in the area.


1. Being an alternative investment firm, it needs to pay majority of its earnings as dividends.
2. Susceptible to financial market breakdown.


1. Control investing by investing in struggling companies and helping them to grow.
2. With the incomes on the rise, people are seeking more investment opportunities.
3. Expansion to new markets.


1. Very high dependence on the state of the economy.
2. High competition
3. Heavily dependent on performance.



1. Kps Capital Partners, LP
2. Equity Group Investments, L.L.C.
3. Angelo, Gordon & Co.,L.P.

The table above concludes the Oaktree Capital SWOT analysis along with its marketing and brand parameters.


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