Oaktree Capital SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4346

SWOT analysis of Oaktree Capital analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Oaktree Capital SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oaktree Capital to benchmark its business & performance as compared to the competitors and industry. Oaktree Capital is one of the leading brands in the banking & financial services sector. The table below also lists the top Oaktree Capital competitors and elaborates Oaktree Capital market segmentation, target group, positioning & Unique Selling Proposition (USP).

Oaktree Capital SWOT, Competitors, Marketing STP & Brand analysis Table

Oaktree Capital

Parent Company

Oaktree Capital


Global Asset Management Firm


Financial Services


Value oriented investment with margin of safety which specializes in distressed debt



Investors seeking low risk investment options

Target Group

Global pension plans, endowments, sovereign wealth funds and primary state retirement plans


A company with a mission to deliver superior investment results with a control over risks.

SWOT Analysis


1. It emphasizes on senior debt in companies.
2. Present in 13 cities worldwide.
3. Leading global alternative investment management firm.
4. They diversify into 6 categories – distressed debt, corporate debt, control investing, convertible securities, real estate and listed equities.

5. They target markets with potential for high returns and in alignment with the philosophy of risk control of the company.

6. High expertise in the area.


1. Being an alternative investment firm, it needs to pay majority of its earnings as dividends.
2. Susceptible to financial market breakdown.


1. Control investing by investing in struggling companies and helping them to grow.
2. With the incomes on the rise, people are seeking more investment opportunities.
3. Expansion to new markets.


1. Very high dependence on the state of the economy.
2. High competition
3. Heavily dependent on performance.



1. Kps Capital Partners, LP
2. Equity Group Investments, L.L.C.
3. Angelo, Gordon & Co.,L.P.

The brandguide table above concludes the Oaktree Capital SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oaktree Capital. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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