SWOT Analysis of BlackRock with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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BlackRock |
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Parent Company |
BlackRock Inc |
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Category |
Investment Services |
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Sector |
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Tagline/ Slogan |
Investing for a new world |
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USP |
World’s largest asset manager |
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BlackRock STP |
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Segment |
Institutions and individuals looking to manage their money |
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Target Group |
Institutions and Rich individual Investors |
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Positioning |
An institution which takes care of money management. |
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BlackRock SWOT Analysis |
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Strengths |
1. Strong brand name and one of the world’s largest asset manager 5.Significant giants after merger with Barclays Global Investors |
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Weaknesses |
1. Can be impacted by legal and regulatory changes in US and international level. |
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Opportunities |
1. Emerging scope in Europe, Middle East and Africa |
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Threats |
1. Intensifying competition |
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BlackRock Competition |
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Competitors |
1.State Street Global 4.Franklin Templeton 6.JP Morgan security 7. Wells Fargo Advisors |
The brandguide table above concludes the BlackRock SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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