BlackRock SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4934

SWOT Analysis of BlackRock with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

BlackRock Inc


Investment Services


Banking & Financial Services

Tagline/ Slogan

Investing for a new world


World’s largest asset manager

BlackRock STP


Institutions and individuals looking to manage their money

Target Group

Institutions  and Rich individual Investors


An institution which takes care of money management.

BlackRock SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BlackRock :

1. Strong brand name and one of the world’s largest asset manager
2. Diversified portfolios and services
3. Expanding business across the globe
4. Strong credit rating

5.Significant giants after merger with Barclays Global Investors
6. BlackRock serves clients in 60 countries, maintaining a major presence in North America, Europe, Asia-Pacific, and the Middle East


1. Can be impacted by legal and regulatory changes in US and international level.
2. High attrition rate in the industry


1. Emerging scope in Europe, Middle East and Africa
2.Increase in short sells in America real estate industry
3. Growth prospects and merger opportunities


1. Intensifying competition
2.Volatile market
3.Consolidation in financial industry

BlackRock Competition


Below are the 8 main BlackRock competitors :

1.State Street Global
2.Fidelity Investments
3.Goldman Sachs

4.Franklin Templeton

5. Interactive Brokers Group

6.JP Morgan security

7. Wells Fargo Advisors

8. Raymond James Financial

The brandguide table above concludes the BlackRock SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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