BlackRock SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BlackRock analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BlackRock SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BlackRock to benchmark its business & performance as compared to the competitors and industry. As of 2020, BlackRock is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BlackRock competitors and includes BlackRock target market, segmentation, positioning & Unique Selling Proposition (USP).

BlackRock SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BlackRock Brand Analysis
Parent Company

BlackRock Inc


Investment Services


Banking & Financial Services

Tagline/ Slogan

Investing for a new world


World’s largest asset manager

BlackRock STP
BlackRock Segmentation

Institutions and individuals looking to manage their money

BlackRock Target Market

Institutions  and Rich individual Investors

BlackRock Positioning

An institution which takes care of money management.

BlackRock SWOT Analysis
BlackRock Strengths

Below are the Strengths in the SWOT Analysis of BlackRock:

1. Strong brand name and one of the world’s largest asset manager
2. Diversified portfolios and services
3. Expanding business across the globe
4. Strong credit rating

5.Significant giants after merger with Barclays Global Investors
6. BlackRock serves clients in 60 countries, maintaining a major presence in North America, Europe, Asia-Pacific, and the Middle East

BlackRock Weaknesses

Here are the weaknesses in the BlackRock SWOT Analysis:

1. Can be impacted by legal and regulatory changes in US and international level.
2. High attrition rate in the industry

BlackRock Opportunities

Following are the Opportunities in BlackRock SWOT Analysis:

1. Emerging scope in Europe, Middle East and Africa
2.Increase in short sells in America real estate industry
3. Growth prospects and merger opportunities

BlackRock Threats

The threats in the SWOT Analysis of BlackRock are as mentioned:

1. Intensifying competition
2.Volatile market
3.Consolidation in financial industry

BlackRock Competition

Below are the top 8 BlackRock competitors:

1.State Street Global
2.Fidelity Investments
3.Goldman Sachs

4.Franklin Templeton

5. Interactive Brokers Group

6.JP Morgan security

7. Wells Fargo Advisors

8. Raymond James Financial

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BlackRock. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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