Franklin Templeton Investments SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Franklin Templeton Investments analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Franklin Templeton Investments SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Franklin Templeton Investments to benchmark its business & performance as compared to the competitors and industry. As of 2020, Franklin Templeton Investments is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Franklin Templeton Investments competitors and includes Franklin Templeton Investments target market, segmentation, positioning & Unique Selling Proposition (USP).

Franklin Templeton Investments SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Franklin Templeton Investments Brand Analysis
Parent Company

Franklin Templeton Investments


Investment Services


Banking & Financial Services

Tagline/ Slogan

Gain from our perspective


Multiple world-class investment management groups – Franklin, Templeton and Mutual Series

Franklin Templeton Investments STP
Franklin Templeton Investments Segmentation

Individuals, institutions, trusts, partnerships and other clients looking for financial service to manage their funds

Franklin Templeton Investments Target Market

Rich individuals, institutions and partnerships

Franklin Templeton Investments Positioning

Pioneer in global investing

Franklin Templeton Investments SWOT Analysis
Franklin Templeton Investments Strengths

Below are the Strengths in the SWOT Analysis of Franklin Templeton Investments:

1. Huge array of offerings: investment solutions for U.S. investors including mutual funds, retirement savings vehicles and over 500 college savings plans.
2. History of robust business and growth
3. Reputed brand image Ranked amongst top 10 securities companies
4. Specializes in conservatively managed mutual funds
5. Sponsorships of sports events globally
6. A pioneer in global investing with clients in 150+ countries

Franklin Templeton Investments Weaknesses

Here are the weaknesses in the Franklin Templeton Investments SWOT Analysis:

1. Internal contingency may arise due to high dependency over brokers/dealers and investment advisors.
2. Liquity pressure on company due to high fixed income.

3. Business concentrated across US increases firm’s dependency on US market.

Franklin Templeton Investments Opportunities

Following are the Opportunities in Franklin Templeton Investments SWOT Analysis:

1. Scope of market expansion: increasing offerings to customers.
2. Growth through mergers and acquisitions: Partnering/investing in foreign market to diversify on global scale.
3.Rising demand for international stock in US between 2008 and 2011

Franklin Templeton Investments Threats

The threats in the SWOT Analysis of Franklin Templeton Investments are as mentioned:

1. Can be adversely impacted by new rules and laws: A change in law can put pressure on profit margins, leading to change in company policy which might have cascading repercussions.
2. Financial consolidation might lead to units being merged.                 3. Increasing competition: Competition from peers and new entrants in the industry.

Franklin Templeton Investments Competition

Below are the top 6 Franklin Templeton Investments competitors:

1. State Street Global
2.Fidelity Investments
3. Raymond James Financial

4. Interactive Brokers Group

5. Wells Fargo Advisors

6. BlackRock

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Franklin Templeton Investments. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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