Investec Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3844

SWOT Analysis of Investec Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Investec Bank

Parent Company

Investec Bank


Investment Services


Banking and Financial Services

Tagline/ Slogan

Out of the ordinary


Strong brand image through sponsorships in various sports such as rugby, horse racing, football and other activities.



Enterprises and investors

Target Group

Small enterprise looking for leasing and individual investors


Asset management and micro lending firm

SWOT Analysis


1. Global presence through acquisitions and investments in growing business avenues.
2. Strong commitment by borrowers in South African financial market helps the company to have easy lending.
3. The asset management has witnessed a consistent organic growth since inception

4. Wide range of capabilities to have flexibility in offering array of client range solutions
5. Operates primarily in South Africa, the United Kingdom, Australia and Ireland through over 0ver 6000 employees globally


1. Lack of presence on emerging economies
2. Dependence on only a few countries for its operations is risky during fluctuating financial scenarios


1. Scope of growth through launch new offerings(for example Investec  GSF Contrarian Equity Fund, FT).
2. Growth in the pension funds industry can bring business to the organization.


1. Volatilty in bond and equity market.
2. Looming economic crisis in Europe.
3.Attrition of experienced leaders from the organization



1. Deutsche Boerse
2.Barclays PLC
3.HSBC Holdings PLC

4.The Royal Bank of Scortland Group plc

5. Northern Rock

6.Absa Group Ltd

7.FirstRand Ltd

The table above concludes the Investec Bank SWOT analysis along with its marketing and brand parameters.


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