Raymond James Financial SWOT Analysis
Here is a detailed SWOT analysis of Raymond James Financial covering strengths, weaknesses, opportunities and threats.
Raymond James Financial Strengths
- Merger with Morgan Keegan & Company created one of the country’s largest full-service wealth management and investment banking firms not headquartered on Wall Street
- Catering 6,500 financial advisors and over 2.4 million customers in 2600 throughout USA, Canada and overseas
- Strong financial position: The company has healthy liquidity and capital structure
- Booming business across North America
- Diversified services like Financial services, securities and insurance brokerage, investment banking, asset management, banking etc are offered
Above are the strengths in the SWOT Analysis of Raymond James Financial. The strengths of Raymond James Financial looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Raymond James Financial Weaknesses
- Stumbling block of issues in past: Issues such as ARS, excessive commissions, failure to supervise former broker Dennis Herula,etc.
- Business concentrated across North America and limited globa presence
- Reliance on volatile financial market attaches element of contingency to the industry.
These were the weaknesses in the Raymond James Financial SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Raymond James Financial Opportunities
- Growth through increase in offerings and integrating with technology.
- Going across the globe through merger, acquisition of and partnership with other companies.
Above we covered the opportunities in Raymond James Financial SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Raymond James Financial Threats
- Financial business being the first ones to be impacted by the subprime crisis.
- Pressure from competitors to sustain in the market.
- Impacted by regulatory and legal changes.
The threats in the SWOT Analysis of Raymond James Financial are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Raymond James Financial SWOT analysis.
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About Raymond James Financial
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Raymond James Financial Overview | |
|---|---|
| Parent Company |
Raymond James Financial |
| Category |
Investment Services |
| Sector | |
| Tagline/ Slogan |
Life Well Planned |
| USP |
One of largest full-service wealth management and investment banking firms |
| Raymond James Financial STP | |
| Segmentation |
Institutional and individual investors |
| Target Market |
Institutional and individual investors in North America looking for investment in financial services and instruments |
| Positioning |
Financial services, securities and insurance brokerage, investment banking, asset management, banking and cash management, trust services |
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