Raymond James Financial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Raymond James Financial analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Raymond James Financial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Raymond James Financial to benchmark its business & performance as compared to the competitors and industry. Raymond James Financial is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Raymond James Financial competitors and includes Raymond James Financial target market, segmentation, positioning & Unique Selling Proposition (USP).

Raymond James Financial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Raymond James Financial Brand Analysis
Parent Company

Raymond James Financial

Category

Investment Services

Sector

Banking & Financial Services

Tagline/ Slogan

Life Well Planned

USP

One of  largest full-service wealth management and investment banking firms

Raymond James Financial STP
Raymond James Financial Segmentation

Institutional and individual investors

Raymond James Financial Target Market

Institutional and individual investors in North America looking for investment in financial services and instruments

Raymond James Financial Positioning

Financial services, securities and insurance brokerage, investment banking, asset management, banking and cash management, trust services

Raymond James Financial SWOT Analysis
Raymond James Financial Strengths

Below are the Strengths in the SWOT Analysis of Raymond James Financial:

1. Merger with Morgan Keegan & Company created one of the country’s largest full-service wealth management and investment banking firms not headquartered on Wall Street
2. Catering 6,500 financial advisors and over 2.4 million customers in 2600 throughout USA, Canada and overseas
3. Strong financial position: The company has healthy liquidity and capital structure
4. Booming business across North America
5. Diversified services like Financial services, securities and insurance brokerage, investment banking, asset management, banking etc are offered

Raymond James Financial Weaknesses

Here are the weaknesses in the Raymond James Financial SWOT Analysis:

1.Stumbling block of issues in past: Issues such as ARS, excessive commissions, failure to supervise former broker Dennis Herula,etc.
2.Business concentrated across North America and limited globa presence
3. Reliance on volatile financial market attaches element of contingency to the industry.

Raymond James Financial Opportunities

Following are the Opportunities in Raymond James Financial SWOT Analysis:

1. Growth through increase in offerings and integrating with technology.
2. Going across the globe through merger, acquisition of and partnership with other companies.

Raymond James Financial Threats

The threats in the SWOT Analysis of Raymond James Financial are as mentioned:

1. Financial business being the first ones to be impacted by the subprime crisis.
2. Pressure from competitors to sustain in the market.
3.Impacted by regulatory and legal changes.

Raymond James Financial Competition
Competitors

Below are the top 8 Raymond James Financial competitors:

1.State Street Global
2.Fidelity Investments
3.Goldman Sachs

4.Franklin Templeton

5. Interactive Brokers Group

6.JP Morgan security

7. Wells Fargo Advisors

8. BlackRock


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Raymond James Financial. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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