Raymond James Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2197

SWOT Analysis of Raymond James Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Raymond James Financial

Parent Company

Raymond James Financial


Investment Services


Banking and Financial Services

Tagline/ Slogan

Life Well Planned


One of  largest full-service wealth management and investment banking firms



Institutional and individual investors

Target Group

Institutional and individual investors in North America looking for investment in financial services and instruments


Financial services, securities and insurance brokerage, investment banking, asset management, banking and cash management, trust services

SWOT Analysis


1. Merger with Morgan Keegan & Company created one of the country’s largest full-service wealth management and investment banking firms not headquartered on Wall Street
2. Catering 6,500 financial advisors and over 2.4 million customers in 2600 throughout USA, Canada and overseas
3. Strong financial position: The company has healthy liquidity and capital structure
4. Booming business across North America
5. Diversified services like Financial services, securities and insurance brokerage, investment banking, asset management, banking etc are offered


1.Stumbling block of issues in past: Issues such as ARS, excessive commissions, failure to supervise former broker Dennis Herula,etc.
2.Business concentrated across North America and limited globa presence
3. Reliance on volatile financial market attaches element of contingency to the industry.


1. Growth through increase in offerings and integrating with technology.
2. Going across the globe through merger, acquisition of and partnership with other companies.


1. Financial business being the first ones to be impacted by the subprime crisis.
2. Pressure from competitors to sustain in the market.
3.Impacted by regulatory and legal changes.



1.State Street Global
2.Fidelity Investments
3.Goldman Sachs

4.Franklin Templeton

5. Interactive Brokers Group

6.JP Morgan security

7. Wells Fargo Advisors

8. BlackRock

The table above concludes the Raymond James Financial SWOT analysis along with its marketing and brand parameters.


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