Raymond James Financial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Raymond James Financial

Investment Services

Banking & Financial Services

Life Well Planned

One of  largest full-service wealth management and investment banking firms

Institutional and individual investors

Institutional and individual investors in North America looking for investment in financial services and instruments

Financial services, securities and insurance brokerage, investment banking, asset management, banking and cash management, trust services

Below are the Strengths in the SWOT Analysis of Raymond James Financial:

1. Merger with Morgan Keegan & Company created one of the country’s largest full-service wealth management and investment banking firms not headquartered on Wall Street
2. Catering 6,500 financial advisors and over 2.4 million customers in 2600 throughout USA, Canada and overseas
3. Strong financial position: The company has healthy liquidity and capital structure
4. Booming business across North America
5. Diversified services like Financial services, securities and insurance brokerage, investment banking, asset management, banking etc are offered

Here are the weaknesses in the Raymond James Financial SWOT Analysis:

1.Stumbling block of issues in past: Issues such as ARS, excessive commissions, failure to supervise former broker Dennis Herula,etc.
2.Business concentrated across North America and limited globa presence
3. Reliance on volatile financial market attaches element of contingency to the industry.

Following are the Opportunities in Raymond James Financial SWOT Analysis:

1. Growth through increase in offerings and integrating with technology.
2. Going across the globe through merger, acquisition of and partnership with other companies.

The threats in the SWOT Analysis of Raymond James Financial are as mentioned:

1. Financial business being the first ones to be impacted by the subprime crisis.
2. Pressure from competitors to sustain in the market.
3.Impacted by regulatory and legal changes.

Below are the top 8 Raymond James Financial competitors:

1.State Street Global
2.Fidelity Investments
3.Goldman Sachs

4.Franklin Templeton

5. Interactive Brokers Group

6.JP Morgan security

7. Wells Fargo Advisors

8. BlackRock