London Stock Exchange SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5569

SWOT analysis of London Stock Exchange analyses the brand/company with its strengths, weaknesses, opportunities & threats. In London Stock Exchange SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like London Stock Exchange to benchmark its business & performance as compared to the competitors and industry. London Stock Exchange is one of the leading brands in the banking & financial services sector. The table below also lists the top London Stock Exchange competitors and elaborates London Stock Exchange market segmentation, target group, positioning & Unique Selling Proposition (USP).

London Stock Exchange SWOT, Competitors, Marketing STP & Brand analysis Table
London Stock Exchange Brand Analysis
Parent Company

London Stock Exchange Group

Category

Investment Services

Sector

Banking & Financial Services

Tagline/ Slogan

Dictum Meum Pactum (My Word is My Bond)

USP

Largest stock market in Europe

London Stock Exchange STP
Segment

Institutional and individual investors

Target Group

Institutional and individual investors looking for investing in financial security

Positioning

Ordinary Shares, Exchange Traded Funds, Exchange Traded Commodities, Covered Warrants, Structured Products, Bonds, Retail Bond, Global Depositary Receipts (GDRs).

London Stock Exchange SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of London Stock Exchange. Strengths are:

1. Strong history since its inception in 1801
2. Robust technology: Offer participants with real time services
3. Expanding marketing leadership from England to Europe by series of mergers an acquisitions(such as Borsa Italiana, MTS, Turquoise)
4. A huge market capitalization makes it one of the top five stock exchanges in the world

5. 2,900+ companies from over 60 countries listed on exchange.

6. Over 400 firms, mainly investment banks and stockbrokers, are members of the London Stock Exchange.

7. Offers wider array of financial instrument to investors

Weaknesses

Here are the weaknesses in the London Stock Exchange SWOT Analysis:

1. Directly coupled with the economy of Europe, thus attracting higher risk.
2. A small technical glitch can have a major impact on the finance of the nation.
3.Large institution need lots of manpower and manual intervention to sustain the business model

Opportunities

Following are the Opportunities in London Stock Exchange SWOT Analysis:

1. Growth by expanding participating companies
2. Diversification of risk at global scale through strategic expansion

Threats

The threats in the SWOT Analysis of London Stock Exchange are as mentioned:

1. Threat of competitors: Attempts of failed takeovers in past cannot rule out the possibility of takeover.
2. Highly impacted by regulatory and legal changes due to cascading effect of financial market performance.

London Stock Exchange Competition
Competitors

Below are the top 5 London Stock Exchange competitors:

1. BATS Global Markets
2.NYSE Euronext

3. Bolsas and Mercados

4.. Deutsche Börse AG

5. BM&F Bovespa

The brandguide table above concludes the London Stock Exchange SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to London Stock Exchange. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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