London Stock Exchange SWOT Analysis

London Stock Exchange SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of London Stock Exchange, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

London Stock Exchange is one of the leading brands in the banking & financial services sector. The article below lists the London Stock Exchange SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of London Stock Exchange

For London Stock Exchange, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

London Stock Exchange Strengths

The strengths of London Stock Exchange looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of London Stock Exchange :

1. Strong history since its inception in 1801
2. Robust technology: Offer participants with real time services
3. Expanding marketing leadership from England to Europe by series of mergers an acquisitions(such as Borsa Italiana, MTS, Turquoise)
4. A huge market capitalization makes it one of the top five stock exchanges in the world

5. 2,900+ companies from over 60 countries listed on exchange.

6. Over 400 firms, mainly investment banks and stockbrokers, are members of the London Stock Exchange.

7. Offers wider array of financial instrument to investors

London Stock Exchange Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the London Stock Exchange SWOT Analysis:

1. Directly coupled with the economy of Europe, thus attracting higher risk.
2. A small technical glitch can have a major impact on the finance of the nation.
3.Large institution need lots of manpower and manual intervention to sustain the business model

London Stock Exchange Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in London Stock Exchange SWOT Analysis:

1. Growth by expanding participating companies
2. Diversification of risk at global scale through strategic expansion

London Stock Exchange Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of London Stock Exchange are as mentioned:

1. Threat of competitors: Attempts of failed takeovers in past cannot rule out the possibility of takeover.
2. Highly impacted by regulatory and legal changes due to cascading effect of financial market performance.

Similar to London Stock Exchange

1. BATS Global Markets
2.NYSE Euronext

3. Bolsas and Mercados

4.. Deutsche Börse AG

5. BM&F Bovespa

Hence this concludes the London Stock Exchange SWOT analysis.

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About London Stock Exchange

London Stock Exchange Overview
Parent Company	London Stock Exchange Group
Category	Investment Services
Sector	Banking & Financial Services
Tagline/ Slogan	Dictum Meum Pactum (My Word is My Bond)
USP	Largest stock market in Europe
London Stock Exchange STP
Segmentation	Institutional and individual investors
Target Market	Institutional and individual investors looking for investing in financial security
Positioning	Ordinary Shares, Exchange Traded Funds, Exchange Traded Commodities, Covered Warrants, Structured Products, Bonds, Retail Bond, Global Depositary Receipts (GDRs).

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to London Stock Exchange. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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