Bank Central Asia SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Bank Central Asia analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank Central Asia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bank Central Asia to benchmark its business & performance as compared to the competitors. Bank Central Asia is one of the leading brands in the banking & financial services sector.
The table below lists the Bank Central Asia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Central Asia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Bank Central Asia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
They understand the diverse needs of customers and provide appropriate financial services to achieve optimal customer satisfaction.
Bank Central Asia STP
People who want to invest money
Transactional banking users
BCA continues to strengthen its tradition of good corporate governance, full compliance with regulations, sound risk management and the commitment to its customers both as a transactional bank and an institution for financial intermediation.
SWOT Analysis of Bank Central Asia
Bank Central Asia Strengths
Below are the Strengths in the SWOT Analysis of Bank Central Asia:
1. Among top 50 list of Asia Pacific’s largest public companies
2. Has a Hot-standby disaster recovery data centre some 200 kilometres from its Jakarta headquarters. 3. A major Asia Pacific bank, and regarded as a regional leader in internet and mobile banking. 4. PT. Bank Central Asia Tbk(BCA) is the largest financial services company in Indonesia with nearly 900 domestic branch offices and over 7,500 ATM locations.
5. The bank posted increase in profits regularly
6. Offering both personal and business products and services, BCA is regarded as a regional leader in banking and financial services technology. It provides customers with savings accounts, current accounts, credit cards, and car loans – and a choice of online banking, mobile banking, and 24/7 telephone banking through its Halo BCA service.
7. Typically customer transactions number up to nine million per day.
Bank Central Asia Weaknesses
Here are the weaknesses in the Bank Central Asia SWOT Analysis:
1.Limited global presence as its dependent on Indonesia 2. Needs more branch presence to tap the potential of Indonesia
Bank Central Asia Opportunities
Following are the Opportunities in Bank Central Asia SWOT Analysis:
1. Rural banking penetration 2. More penetration in the rural and semi urban areas 3. Financial Advisory services for all the customers
4. Expansion into growing economies
Bank Central Asia Threats
The threats in the SWOT Analysis of Bank Central Asia are as mentioned:
1. Decline in growth rate of the country. 2. Foreign banks entering the country business. 3. Other competitor banks having wide business portfolios.
Bank Central Asia Competition
Bank Central Asia Competitors
Below are the top 5 competitors of Bank Central Asia:
1. PT PAN Indonesia Bank Tbk. (Panin Bank) 2.PT Bank Antardaerah (Bank Antardaerah) 3.PT Bank ArthaGrahaInternasionalTbk. (BAG)
4. PT Bank ANZ Indonesia, formerly PT ANZ Panin Bank
5. PT Bank BumiArtaTbk. (BBA)
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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