Bank Central Asia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank Central Asia analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank Central Asia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Central Asia to benchmark its business & performance as compared to the competitors. Bank Central Asia is one of the leading brands in the banking & financial services sector.

The article below lists the Bank Central Asia SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bank Central Asia SWOT Analysis:

SWOT Analysis of Bank Central Asia

For Bank Central Asia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank Central Asia Strengths

The strengths of Bank Central Asia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank Central Asia :

1. Among top 50 list of Asia Pacific’s largest public companies

2. Has a Hot-standby disaster recovery data centre some 200 kilometres from its Jakarta headquarters.
3. A major Asia Pacific bank, and regarded as a regional leader in internet and mobile banking.
4. PT. Bank Central Asia Tbk(BCA) is the largest financial services company in Indonesia with nearly 900 domestic branch offices and over 7,500 ATM locations.

5. The bank posted increase in profits regularly

6. Offering both personal and business products and services, BCA is regarded as a regional leader in banking and financial services technology. It provides customers with savings accounts, current accounts, credit cards, and car loans – and a choice of online banking, mobile banking, and 24/7 telephone banking through its Halo BCA service.

7. Typically customer transactions number up to nine million per day.

Bank Central Asia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank Central Asia SWOT Analysis:

1.Limited global presence as its dependent on Indonesia
2. Needs more branch presence to tap the potential of Indonesia


Bank Central Asia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank Central Asia SWOT Analysis:

1. Rural banking penetration
2. More penetration in the rural and semi urban areas
3. Financial Advisory services for all the customers

4. Expansion into growing economies

Bank Central Asia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank Central Asia are as mentioned:

1. Decline in growth rate of the country.
2. Foreign banks entering the country business.
3. Other competitor banks having wide business portfolios.


Bank Central Asia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Bank Central Asia:

1. PT PAN Indonesia Bank Tbk. (Panin Bank)
2.PT Bank Antardaerah (Bank Antardaerah)
3.PT Bank ArthaGrahaInternasionalTbk. (BAG)

4. PT Bank ANZ Indonesia, formerly PT ANZ Panin Bank

5. PT Bank BumiArtaTbk. (BBA)

Hence this concludes the Bank Central Asia SWOT analysis.

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About Bank Central Asia

Bank Central Asia Overview
Parent Company

Farindo Investment

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

By Your Side

USP

They understand the diverse needs of customers and provide appropriate financial services to achieve optimal customer satisfaction.

Bank Central Asia STP
Segmentation

People who want to invest money

Target Market

Transactional banking users

Positioning

BCA continues to strengthen its tradition of good corporate governance, full compliance with regulations, sound risk management and the commitment to its customers both as a transactional bank and an institution for financial intermediation.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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