Bank Central Asia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

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They understand the diverse needs of customers and provide appropriate financial services to achieve optimal customer satisfaction.

People who want to invest money

Transactional banking users

BCA continues to strengthen its tradition of good corporate governance, full compliance with regulations, sound risk management and the commitment to its customers both as a transactional bank and an institution for financial intermediation.

Below are the Strengths in the SWOT Analysis of Bank Central Asia:

1. Among top 50 list of Asia Pacific’s largest public companies

2. Has a Hot-standby disaster recovery data centre some 200 kilometres from its Jakarta headquarters.
3. A major Asia Pacific bank, and regarded as a regional leader in internet and mobile banking.
4. PT. Bank Central Asia Tbk(BCA) is the largest financial services company in Indonesia with nearly 900 domestic branch offices and over 7,500 ATM locations.

5. The bank posted increase in profits regularly

6. Offering both personal and business products and services, BCA is regarded as a regional leader in banking and financial services technology. It provides customers with savings accounts, current accounts, credit cards, and car loans – and a choice of online banking, mobile banking, and 24/7 telephone banking through its Halo BCA service.

7. Typically customer transactions number up to nine million per day.

Here are the weaknesses in the Bank Central Asia SWOT Analysis:

1.Limited global presence as its dependent on Indonesia
2. Needs more branch presence to tap the potential of Indonesia

Following are the Opportunities in Bank Central Asia SWOT Analysis:

1. Rural banking penetration
2. More penetration in the rural and semi urban areas
3. Financial Advisory services for all the customers

4. Expansion into growing economies

The threats in the SWOT Analysis of Bank Central Asia are as mentioned:

1. Decline in growth rate of the country.
2. Foreign banks entering the country business.
3. Other competitor banks having wide business portfolios.

Below are the top 5 Bank Central Asia competitors:

1. PT PAN Indonesia Bank Tbk. (Panin Bank)
2.PT Bank Antardaerah (Bank Antardaerah)
3.PT Bank ArthaGrahaInternasionalTbk. (BAG)

4. PT Bank ANZ Indonesia, formerly PT ANZ Panin Bank

5. PT Bank BumiArtaTbk. (BBA)