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  3. AMMB Holdings AmBank Group SWOT Analysis

AMMB Holdings AmBank Group SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: December 24, 2023Read time:

Here is a detailed SWOT analysis of AMMB Holdings AmBank Group covering strengths, weaknesses, opportunities and threats.

AMMB Holdings AmBank Group Strengths

  1. One of the top five largest banking group in Malaysia
  2. More than 200 branches
  3. Islamic banking facilities
  4. Good brand image
  5. Strong financial position compared to competition

Above are the strengths in the SWOT Analysis of AMMB Holdings AmBank Group. The strengths of AMMB Holdings AmBank Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AMMB Holdings AmBank Group Weaknesses

  1. Credit rating affected by a few acquisitions
  2. Integration issues
  3. Poor performance in fixed rate loans is a concern

These were the weaknesses in the AMMB Holdings AmBank Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AMMB Holdings AmBank Group Opportunities

  1. Expansion in Asian countries
  2. Targeting emerging economies like Singapore
  3. Good future prospects for Malaysian economy

Above we covered the opportunities in AMMB Holdings AmBank Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AMMB Holdings AmBank Group Threats

  1. Slowdown in China can affect the economy
  2. Slow GDP growth rate of the economy

The threats in the SWOT Analysis of AMMB Holdings AmBank Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AMMB Holdings AmBank Group SWOT analysis.

About AMMB Holdings AmBank Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AMMB Holdings AmBank Group Overview
Parent Company

AMMB Holdings (AmBank Group)


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Service 1st our promise


One of the few banks with Islamic banking facilities

AMMB Holdings AmBank Group STP

Personal banking and Corporate banking

Target Market

Individuals and businesses


Malaysia’s premier financial services group with leadership positions in the retail banking, commercial banking

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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