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Maybank SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 29, 2023Read time:

Here is a detailed SWOT analysis of Maybank covering strengths, weaknesses, opportunities and threats.

Maybank Strengths

  1. Largest bank in Malaysia in terms of number of branches
  2. Has a customer base of more than 21 million
  3. Has presence in 17 countries across the globe
  4. Dividend yield is high when compared to industry and sector averages
  5. Return on Assets (ROA) and Return on Equity (ROE) are substantially higher than the industry and sector averages

Above are the strengths in the SWOT Analysis of Maybank. The strengths of Maybank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Maybank Weaknesses

  1. Much of the banking operations are focused in and around Malaysia and Singapore, hence limited global penetration
  2. Much of the revenue comes from retail banking and Islamic banking, less revenue comes from other offerings

These were the weaknesses in the Maybank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Maybank Opportunities

  1. High opportunity to expand into countries like Laos, once the bank gets the license to operate
  2. High opportunity to grow in investment banking in Hong Kong
  3. Growth in internet banking will increase the customer base

Above we covered the opportunities in Maybank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Maybank Threats

  1. Changes in economic policies in South East Asian countries will affect the bank significantly
  2. Current macroeconomic scenario across the globe affecting the bank

The threats in the SWOT Analysis of Maybank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Maybank SWOT analysis.

About Maybank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Maybank Overview
Parent Company

Malayan Banking Berhad




Banking & Financial Services

Tagline/ Slogan

Humanizing Financial Services Across Asia


Maximizing value for shareholders by staying diversified across geography and business offerings

Maybank STP

Institutional and individual clients

Target Market

SME’s, private individuals ,investors, entrepreneurs, non - profit   organizations  and public institutions in need of financing and banking solutions


Malaysia’s largest financial services group offering varied banking services

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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