SWOT analysis of CIMB Group Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CIMB Group Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like CIMB Group Holdings to benchmark its business & performance as compared to the competitors and industry. As of 2020, CIMB Group Holdings is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CIMB Group Holdings competitors and includes CIMB Group Holdings target market, segmentation, positioning & Unique Selling Proposition (USP).
CIMB Group Holdings Brand Analysis | |
---|---|
Parent Company |
CIMB Group Holdings Berhad (CGHB) |
Category |
Banking & Asset Management |
Sector | |
Tagline/ Slogan |
Forward Banking; ASEAN for you |
USP |
Regional universal bank operating in growing ASEAN economies |
CIMB Group Holdings STP | |
CIMB Group Holdings Segmentation |
Asian countries |
CIMB Group Holdings Target Market |
ASEAN nations |
CIMB Group Holdings Positioning |
To be Southeast Asia’s Most Valued Universal Bank |
CIMB Group Holdings SWOT Analysis | |
CIMB Group Holdings Strengths |
Below are the Strengths in the SWOT Analysis of CIMB Group Holdings: 1. Malaysia’s second largest financial services provider and one of Southeast Asia’s leading universal banking groups 5. It operates across ASEAN under several corporate entities |
CIMB Group Holdings Weaknesses |
Here are the weaknesses in the CIMB Group Holdings SWOT Analysis: 1. Competition from international banks means limited market growth 2. Presence restricted to South East Asian nations only. |
CIMB Group Holdings Opportunities |
Following are the Opportunities in CIMB Group Holdings SWOT Analysis: 1. Opportunity to acquire customers outside ASEAN. 4. Optimization of the existing franchise and improvement in areas such as SME banking and cross-selling. |
CIMB Group Holdings Threats |
The threats in the SWOT Analysis of CIMB Group Holdings are as mentioned: 1. Natural disasters, i.e, Tsunami and Earthquakes. |
CIMB Group Holdings Competition | |
Competitors |
Below are the top 3 CIMB Group Holdings competitors: 1. AMMB Holdings Berhad |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CIMB Group Holdings. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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