CIMB Group Holdings SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 10282

SWOT Analysis of CIMB Group Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CIMB Group Holdings

Parent Company

CIMB Group Holdings Berhad (CGHB)


Banking & Asset Management


Banking & Financial Services

Tagline/ Slogan

Forward Banking; ASEAN for you


Regional universal bank operating in growing ASEAN economies

CIMB Group Holdings STP


Asian countries

Target Group

ASEAN nations


To be Southeast Asia’s Most Valued Universal Bank

CIMB Group Holdings SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CIMB Group Holdings. Strengths are:

1. Malaysia’s second largest financial services provider and one of Southeast Asia’s leading universal banking groups
2. Large customer base of about 7 million customers in over 14 countries
3. CIMB Group has the widest retail branch network across the ASEAN region
4.  With over 40,000 employees, CIMB Group reaches 83% of the ASEAN population, representing 89% of the region’s gross domestic product

5. It operates across ASEAN under several corporate entities


Here are the weaknesses of CIMB Group Holdings :

1. Competition from international banks means limited market growth

2. Presence restricted to South East Asian nations only.


Following are the Opportunities of CIMB Group Holdings :

1. Opportunity to acquire customers outside ASEAN.
2. Products to help small scale entrepreneurs.
3. New organization structure & training programmes for employees.

4. Optimization of the existing franchise and improvement in areas such as SME banking and cross-selling.


The threats of CIMB Group Holdings are as mentioned :

1. Natural disasters, i.e, Tsunami and Earthquakes.
2. Business income comes from ASEAN region, so any adverse situation in politics or financial markets can lead to huge losses.
3. Global slowdown.

CIMB Group Holdings Competition


Below are the 3 main CIMB Group Holdings competitors :

1. AMMB Holdings Berhad
2. DBS group holdings Ltd
3. Edaran Otomobil Nasional Berhad

The brandguide table above concludes the CIMB Group Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to CIMB Group Holdings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: