CIMB Group Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

CIMB Group Holdings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of CIMB Group Holdings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CIMB Group Holdings to benchmark its business & performance as compared to the competitors, and make strategic improvements. CIMB Group Holdings is one of the leading brands in the banking & financial services sector.

The article below lists the CIMB Group Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CIMB Group Holdings SWOT Analysis:

SWOT Analysis of CIMB Group Holdings

For CIMB Group Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CIMB Group Holdings Strengths

The strengths of CIMB Group Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CIMB Group Holdings :

1. Malaysia’s second largest financial services provider and one of Southeast Asia’s leading universal banking groups
2. Large customer base of about 7 million customers in over 14 countries
3. CIMB Group has the widest retail branch network across the ASEAN region
4.  With over 40,000 employees, CIMB Group reaches 83% of the ASEAN population, representing 89% of the region’s gross domestic product

5. It operates across ASEAN under several corporate entities

CIMB Group Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CIMB Group Holdings SWOT Analysis:

1. Competition from international banks means limited market growth

2. Presence restricted to South East Asian nations only.

CIMB Group Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CIMB Group Holdings SWOT Analysis:

1. Opportunity to acquire customers outside ASEAN.
2. Products to help small scale entrepreneurs.
3. New organization structure & training programmes for employees.

4. Optimization of the existing franchise and improvement in areas such as SME banking and cross-selling.

CIMB Group Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CIMB Group Holdings are as mentioned:

1. Natural disasters, i.e, Tsunami and Earthquakes.
2. Business income comes from ASEAN region, so any adverse situation in politics or financial markets can lead to huge losses.
3. Global slowdown.

CIMB Group Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of CIMB Group Holdings:

1. AMMB Holdings Berhad
2. DBS group holdings Ltd
3. Edaran Otomobil Nasional Berhad

Hence this concludes the CIMB Group Holdings SWOT analysis.

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About CIMB Group Holdings

CIMB Group Holdings Overview
Parent Company

CIMB Group Holdings Berhad (CGHB)


Banking & Asset Management


Banking & Financial Services

Tagline/ Slogan

Forward Banking; ASEAN for you


Regional universal bank operating in growing ASEAN economies

CIMB Group Holdings STP

Asian countries

Target Market

ASEAN nations


To be Southeast Asia’s Most Valued Universal Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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