CIMB Group Holdings SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7499

SWOT Analysis of CIMB Group Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CIMB Group Holdings

Parent Company

CIMB Group Holdings Berhad (CGHB)


Banking & Asset Management


Banking, Financial Services, Markets

Tagline/ Slogan

Forward Banking; ASEAN for you


Regional universal bank operating in growing ASEAN economies



Asian countries

Target Group

ASEAN nations


To be Southeast Asia’s Most Valued Universal Bank

SWOT Analysis


1. Malaysia’s second largest financial services provider and one of Southeast Asia’s leading universal banking groups
2. Large customer base of about 7 million customers in over 14 countries
3. CIMB Group has the widest retail branch network across the ASEAN region
4.  With over 40,000 employees, CIMB Group reaches 83% of the ASEAN population, representing 89% of the region’s gross domestic product

5. It operates across ASEAN under several corporate entities


1. Competition from international banks means limited market growth

2. Presence restricted to South East Asian nations only.


1. Opportunity to acquire customers outside ASEAN.
2. Products to help small scale entrepreneurs.
3. New organization structure & training programmes for employees.

4. Optimization of the existing franchise and improvement in areas such as SME banking and cross-selling.


1. Natural disasters, i.e, Tsunami and Earthquakes.
2. Business income comes from ASEAN region, so any adverse situation in politics or financial markets can lead to huge losses.
3. Global slowdown.



1. AMMB Holdings Berhad
2. DBS group holdings Ltd
3. Edaran Otomobil Nasional Berhad

The table above concludes the CIMB Group Holdings SWOT analysis along with its marketing and brand parameters.


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