CIMB Group Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of CIMB Group Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In CIMB Group Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CIMB Group Holdings to benchmark its business & performance as compared to the competitors. CIMB Group Holdings is one of the leading brands in the banking & financial services sector.

The table below lists the CIMB Group Holdings SWOT (Strengths, Weaknesses, Opportunities, Threats), top CIMB Group Holdings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

CIMB Group Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CIMB Group Holdings Brand Analysis
Parent Company

CIMB Group Holdings Berhad (CGHB)


Banking & Asset Management


Banking & Financial Services

Tagline/ Slogan

Forward Banking; ASEAN for you


Regional universal bank operating in growing ASEAN economies

CIMB Group Holdings STP

Asian countries

Target Group

ASEAN nations


To be Southeast Asia’s Most Valued Universal Bank

SWOT Analysis of CIMB Group Holdings
CIMB Group Holdings Strengths

Below are the Strengths in the SWOT Analysis of CIMB Group Holdings:

1. Malaysia’s second largest financial services provider and one of Southeast Asia’s leading universal banking groups
2. Large customer base of about 7 million customers in over 14 countries
3. CIMB Group has the widest retail branch network across the ASEAN region
4.  With over 40,000 employees, CIMB Group reaches 83% of the ASEAN population, representing 89% of the region’s gross domestic product

5. It operates across ASEAN under several corporate entities

CIMB Group Holdings Weaknesses

Here are the weaknesses in the CIMB Group Holdings SWOT Analysis:

1. Competition from international banks means limited market growth

2. Presence restricted to South East Asian nations only.

CIMB Group Holdings Opportunities

Following are the Opportunities in CIMB Group Holdings SWOT Analysis:

1. Opportunity to acquire customers outside ASEAN.
2. Products to help small scale entrepreneurs.
3. New organization structure & training programmes for employees.

4. Optimization of the existing franchise and improvement in areas such as SME banking and cross-selling.

CIMB Group Holdings Threats

The threats in the SWOT Analysis of CIMB Group Holdings are as mentioned:

1. Natural disasters, i.e, Tsunami and Earthquakes.
2. Business income comes from ASEAN region, so any adverse situation in politics or financial markets can lead to huge losses.
3. Global slowdown.

CIMB Group Holdings Competition
CIMB Group Holdings Competitors

Below are the top 3 competitors of CIMB Group Holdings:

1. AMMB Holdings Berhad
2. DBS group holdings Ltd
3. Edaran Otomobil Nasional Berhad

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CIMB Group Holdings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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