CIMB Group Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

CIMB Group Holdings Berhad (CGHB)

Banking & Asset Management

Banking & Financial Services

Forward Banking; ASEAN for you

Regional universal bank operating in growing ASEAN economies

Asian countries

ASEAN nations

To be Southeast Asia’s Most Valued Universal Bank

Below are the Strengths in the SWOT Analysis of CIMB Group Holdings:

1. Malaysia’s second largest financial services provider and one of Southeast Asia’s leading universal banking groups
2. Large customer base of about 7 million customers in over 14 countries
3. CIMB Group has the widest retail branch network across the ASEAN region
4.  With over 40,000 employees, CIMB Group reaches 83% of the ASEAN population, representing 89% of the region’s gross domestic product

5. It operates across ASEAN under several corporate entities

Here are the weaknesses in the CIMB Group Holdings SWOT Analysis:

1. Competition from international banks means limited market growth

2. Presence restricted to South East Asian nations only.

Following are the Opportunities in CIMB Group Holdings SWOT Analysis:

1. Opportunity to acquire customers outside ASEAN.
2. Products to help small scale entrepreneurs.
3. New organization structure & training programmes for employees.

4. Optimization of the existing franchise and improvement in areas such as SME banking and cross-selling.

The threats in the SWOT Analysis of CIMB Group Holdings are as mentioned:

1. Natural disasters, i.e, Tsunami and Earthquakes.
2. Business income comes from ASEAN region, so any adverse situation in politics or financial markets can lead to huge losses.
3. Global slowdown.

Below are the top 3 CIMB Group Holdings competitors:

1. AMMB Holdings Berhad
2. DBS group holdings Ltd
3. Edaran Otomobil Nasional Berhad