SWOT analysis of Public Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Public Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Public Bank to benchmark its business & performance as compared to the competitors and industry. Public Bank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Public Bank competitors and includes Public Bank target market, segmentation, positioning & Unique Selling Proposition (USP).
Public Bank Brand Analysis | |
---|---|
Parent Company |
Public Bank |
Category |
Banking |
Sector | |
Tagline/ Slogan |
Excellence & beyond |
USP |
A customer caring bank |
Public Bank STP | |
Public Bank Segmentation |
Retail Banking |
Public Bank Target Market |
Home Loans, Auto Loans and SMEs |
Public Bank Positioning |
To sustain the position of being the most efficient, profitable and respected premier financial institution in Malaysia. |
Public Bank SWOT Analysis | |
Public Bank Strengths |
Below are the Strengths in the SWOT Analysis of Public Bank: 1. One of the top 3 banking group in Malaysia by asset size |
Public Bank Weaknesses |
Here are the weaknesses in the Public Bank SWOT Analysis: 1. Only a regional player and limited global presence |
Public Bank Opportunities |
Following are the Opportunities in Public Bank SWOT Analysis: 1. Overseas Operations and collaborations |
Public Bank Threats |
The threats in the SWOT Analysis of Public Bank are as mentioned: 1. Increasing competition in home mortgages will inevitably result in some compression of the net interest margin |
Public Bank Competition | |
Competitors |
Below are the top 3 Public Bank competitors: 1. AMMB Holdings Berhad |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Public Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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