Public Bank SWOT Analysis, Competitors & USP

Public Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Public Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Public Bank to benchmark its business & performance as compared to the competitors, and make strategic improvements. Public Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Public Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Public Bank SWOT Analysis:

SWOT Analysis of Public Bank

For Public Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Public Bank Strengths

The strengths of Public Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Public Bank :

1.  One of the top 3 banking group in Malaysia by asset size
2.  Public Bank Group serves the financial needs of over eight million customers from all walks of life in Malaysia and in other countries in which the Group operates
3.  Unbroken profit track record of the Group
4.  Leader in residential mortgages, passenger vehicle financing and commercial property financing in Malaysia

Public Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Public Bank SWOT Analysis:

1. Only a regional player and limited global presence
2. Need more branches as the reach is scarce compared to leading banks

Public Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Public Bank SWOT Analysis:

1. Overseas Operations and collaborations
2. Business diversifications like Insurance and Mutual funds
3. New business specific products for Small and medium scale enterprises

Public Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Public Bank are as mentioned:

1. Increasing competition in home mortgages will inevitably result in some compression of the net interest margin
2. Sovereign Debt crisis in the Euro Zone
3. Higher capital requirements under Basel III

Public Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Public Bank:

1. AMMB Holdings Berhad
2. Bank Muamalat Malaysia Berhad
3. Bank Pembangunan Malaysia Berhad

Hence this concludes the Public Bank SWOT analysis.

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About Public Bank

Public Bank Overview
Parent Company	Public Bank
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Excellence & beyond
USP	A customer caring bank
Public Bank STP
Segmentation	Retail Banking
Target Market	Home Loans, Auto Loans and SMEs
Positioning	To sustain the position of being the most efficient, profitable and respected premier financial institution in Malaysia.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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