Public Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Public Bank

Banking

Banking & Financial Services

Excellence & beyond

A customer caring bank

Retail Banking

Home Loans, Auto Loans and SMEs

To sustain the position of being the most efficient, profitable and respected premier financial institution in Malaysia.

Below are the Strengths in the SWOT Analysis of Public Bank:

1.  One of the top 3 banking group in Malaysia by asset size
2.  Public Bank Group serves the financial needs of over eight million customers from all walks of life in Malaysia and in other countries in which the Group operates
3.  Unbroken profit track record of the Group
4.  Leader in residential mortgages, passenger vehicle financing and commercial property financing in Malaysia

Here are the weaknesses in the Public Bank SWOT Analysis:

1. Only a regional player and limited global presence
2. Need more branches as the reach is scarce compared to leading banks

Following are the Opportunities in Public Bank SWOT Analysis:

1. Overseas Operations and collaborations
2. Business diversifications like Insurance and Mutual funds
3. New business specific products for Small and medium scale enterprises

The threats in the SWOT Analysis of Public Bank are as mentioned:

1. Increasing competition in home mortgages will inevitably result in some compression of the net interest margin
2. Sovereign Debt crisis in the Euro Zone
3. Higher capital requirements under Basel III

Below are the top 3 Public Bank competitors:

1. AMMB Holdings Berhad
2. Bank Muamalat Malaysia Berhad
3. Bank Pembangunan Malaysia Berhad