QNB Qatar National Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4013

SWOT Analysis of QNB Qatar National Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Qatar National Bank (QNB)

Parent Company

Qatar National Bank (QNB)




Banking & Financial Services

Tagline/ Slogan

Together Forward


Bank focusing on improving customer experience  through operational excellence

QNB Qatar National Bank STP


Institutional and individual clients

Target Group

Private individuals, SME’s , Large Corporate , Government institutions in need of financial assistance


Qatar’s leading bank offering diversified financial services

QNB Qatar National Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of QNB Qatar National Bank :

1. Largest Bank in Middle East and North Africa in terms of total assets, net profits
2. Strong presence in Middle East
3. Largest bank in Qatar in terms of market share, customer base and number of branches
4. Highest rated bank in the world
5. Has its offices and presence in over 15 countries


1. Not much presence in southern parts of Africa, Americas and Europe
2. Slow down in deposit growth affecting the bank’s operations


1. High opportunity to expand in other African countries through acquisitions
2. Demand for bond market in Qatar and Middle East will propel bank’s growth
3.Growth in Islamic banking will help in bank’s growth


1. Decrease in foreign investments in Qatar and Middle East affecting the bank
2. Dependency on foreign banks for funds and loans is a major threat in the current uncertain global markets

QNB Qatar National Bank Competition


Below are the 4 main QNB Qatar National Bank competitors :

1. The Commercial Bank of Qatar
2. National Bank of Abu Dhabi

4. Doha Bank

The brandguide table above concludes the QNB Qatar National Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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