QNB Qatar National Bank SWOT Analysis, Competitors & USP

SWOT analysis of QNB Qatar National Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In QNB Qatar National Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like QNB Qatar National Bank to benchmark its business & performance as compared to the competitors. QNB Qatar National Bank is one of the leading brands in the banking & financial services sector.

The article below lists the QNB Qatar National Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the QNB Qatar National Bank SWOT Analysis:

SWOT Analysis of QNB Qatar National Bank

For QNB Qatar National Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

QNB Qatar National Bank Strengths

The strengths of QNB Qatar National Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of QNB Qatar National Bank :

1. Largest Bank in Middle East and North Africa in terms of total assets, net profits
2. Strong presence in Middle East
3. Largest bank in Qatar in terms of market share, customer base and number of branches
4. Highest rated bank in the world
5. Has its offices and presence in over 15 countries

QNB Qatar National Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the QNB Qatar National Bank SWOT Analysis:

1. Not much presence in southern parts of Africa, Americas and Europe
2. Slow down in deposit growth affecting the bank’s operations

QNB Qatar National Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in QNB Qatar National Bank SWOT Analysis:

1. High opportunity to expand in other African countries through acquisitions
2. Demand for bond market in Qatar and Middle East will propel bank’s growth
3.Growth in Islamic banking will help in bank’s growth

QNB Qatar National Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of QNB Qatar National Bank are as mentioned:

1. Decrease in foreign investments in Qatar and Middle East affecting the bank
2. Dependency on foreign banks for funds and loans is a major threat in the current uncertain global markets

QNB Qatar National Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of QNB Qatar National Bank:

1. The Commercial Bank of Qatar
2. National Bank of Abu Dhabi
3. HSBC

4. Doha Bank

Hence this concludes the QNB Qatar National Bank SWOT analysis.

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About QNB Qatar National Bank

QNB Qatar National Bank Overview
Parent Company	Qatar National Bank (QNB)
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Together Forward
USP	Bank focusing on improving customer experience  through operational excellence
QNB Qatar National Bank STP
Segmentation	Institutional and individual clients
Target Market	Private individuals, SME’s , Large Corporate , Government institutions in need of financial assistance
Positioning	Qatar’s leading bank offering diversified financial services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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