QNB Qatar National Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Qatar National Bank (QNB)

Banking

Banking & Financial Services

Together Forward

Bank focusing on improving customer experience  through operational excellence

Institutional and individual clients

Private individuals, SME’s , Large Corporate , Government institutions in need of financial assistance

Qatar’s leading bank offering diversified financial services

Below are the Strengths in the SWOT Analysis of QNB Qatar National Bank:

1. Largest Bank in Middle East and North Africa in terms of total assets, net profits
2. Strong presence in Middle East
3. Largest bank in Qatar in terms of market share, customer base and number of branches
4. Highest rated bank in the world
5. Has its offices and presence in over 15 countries

Here are the weaknesses in the QNB Qatar National Bank SWOT Analysis:

1. Not much presence in southern parts of Africa, Americas and Europe
2. Slow down in deposit growth affecting the bank’s operations

Following are the Opportunities in QNB Qatar National Bank SWOT Analysis:

1. High opportunity to expand in other African countries through acquisitions
2. Demand for bond market in Qatar and Middle East will propel bank’s growth
3.Growth in Islamic banking will help in bank’s growth

The threats in the SWOT Analysis of QNB Qatar National Bank are as mentioned:

1. Decrease in foreign investments in Qatar and Middle East affecting the bank
2. Dependency on foreign banks for funds and loans is a major threat in the current uncertain global markets

Below are the top 4 QNB Qatar National Bank competitors:

1. The Commercial Bank of Qatar
2. National Bank of Abu Dhabi
3. HSBC

4. Doha Bank