QNB Qatar National Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of QNB Qatar National Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In QNB Qatar National Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like QNB Qatar National Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, QNB Qatar National Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top QNB Qatar National Bank competitors and includes QNB Qatar National Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

QNB Qatar National Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
QNB Qatar National Bank Brand Analysis
Parent Company

Qatar National Bank (QNB)




Banking & Financial Services

Tagline/ Slogan

Together Forward


Bank focusing on improving customer experience  through operational excellence

QNB Qatar National Bank STP
QNB Qatar National Bank Segmentation

Institutional and individual clients

QNB Qatar National Bank Target Market

Private individuals, SME’s , Large Corporate , Government institutions in need of financial assistance

QNB Qatar National Bank Positioning

Qatar’s leading bank offering diversified financial services

QNB Qatar National Bank SWOT Analysis
QNB Qatar National Bank Strengths

Below are the Strengths in the SWOT Analysis of QNB Qatar National Bank:

1. Largest Bank in Middle East and North Africa in terms of total assets, net profits
2. Strong presence in Middle East
3. Largest bank in Qatar in terms of market share, customer base and number of branches
4. Highest rated bank in the world
5. Has its offices and presence in over 15 countries

QNB Qatar National Bank Weaknesses

Here are the weaknesses in the QNB Qatar National Bank SWOT Analysis:

1. Not much presence in southern parts of Africa, Americas and Europe
2. Slow down in deposit growth affecting the bank’s operations

QNB Qatar National Bank Opportunities

Following are the Opportunities in QNB Qatar National Bank SWOT Analysis:

1. High opportunity to expand in other African countries through acquisitions
2. Demand for bond market in Qatar and Middle East will propel bank’s growth
3.Growth in Islamic banking will help in bank’s growth

QNB Qatar National Bank Threats

The threats in the SWOT Analysis of QNB Qatar National Bank are as mentioned:

1. Decrease in foreign investments in Qatar and Middle East affecting the bank
2. Dependency on foreign banks for funds and loans is a major threat in the current uncertain global markets

QNB Qatar National Bank Competition

Below are the top 4 QNB Qatar National Bank competitors:

1. The Commercial Bank of Qatar
2. National Bank of Abu Dhabi

4. Doha Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to QNB Qatar National Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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