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AEGON Religare Life Insurance SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: April 18, 2023Read time:

Here is a detailed SWOT analysis of AEGON Religare Life Insurance covering strengths, weaknesses, opportunities and threats.

AEGON Religare Life Insurance Strengths

  1. Innovative Policies with emphasis on long term returns
  2. Online products like iTerm
  3.  International expertise of AEGON group
  4. Strong and aggressive marketing
  5. AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe
  6. Religare has over 10,000 employees across multiple geographies, Religare serves over a million clients

Above are the strengths in the SWOT Analysis of AEGON Religare Life Insurance. The strengths of AEGON Religare Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AEGON Religare Life Insurance Weaknesses

  1.  Less penetration in rural areas
  2. Small agent base catering to huge customer base as compared to big players

These were the weaknesses in the AEGON Religare Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AEGON Religare Life Insurance Opportunities

  1. Growing rural market
  2. Earning Urban Youth
  3. Cross selling through financial services such as banking

Above we covered the opportunities in AEGON Religare Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AEGON Religare Life Insurance Threats

  1. Stringent Economic measures by Government and RBI
  2. Entry of new NBFCs in the sector

The threats in the SWOT Analysis of AEGON Religare Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AEGON Religare Life Insurance SWOT analysis.

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About AEGON Religare Life Insurance

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AEGON Religare Life Insurance Overview
Parent Company

AEGON and Religare Enterprises and Bennett Coleman & Company


Insurance and finance


Banking & Financial Services

Tagline/ Slogan

Life can surprise you Be insured


Strong media connect

AEGON Religare Life Insurance STP

Personal and Institutional Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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