BankMuscat SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4845

SWOT Analysis of BankMuscat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

BankMuscat SAOG




Banking and Services

Tagline/ Slogan

With You, Always.


The largest Bank in Oman.



People that have diverse banking needs.

Target Group

Individuals and Businesses.


Committed to helping clients identify opportunities, address challenges and navigate a constantly changing marketplace.

SWOT Analysis


1. The Bank has a network of 130 branches, 400 ATMs, 140+ CDMs and 4500 PoS terminals.
2. Has a huge customer base that exceeds one million.
3. They also have one branch each in Riyadh and Kuwait and have representative offices in Dubai and Singapore.
4. They also have share in BMI bank of Bahrain, and Mangal Keshav Group in India, share in Muscat Capital LLC, and also owns a stake in Silkbank of Pakistan.

5. Has been voted the best bank of Oman by various agencies

6. It is the first bank in the Middle east region to be ISO 9000:2000 certified.

7. It has a workforce of around 3000+ employees.


1. Its operations are dependent only on the economy of Oman which can be risky

2. Has virtually no international presence (does not have large customer base).


1.Islamic banking arm should be launched in Oman and other nations.
2.They should start expanding in countries like Brazil and Philippines to expand their retail loan portfolio.
3.They can acquire banks in Pakistan and Bangladesh to acquire the required market share to start operating and make profits.


1.Rising economic uncertainities.
2.Lower growth than expected in the Asian countries that are major importers of Omani Oil.
3.Continued protests in Bahrain.



1. Oman Arab Bank

2.National Bank of Oman


4.Bank Sohar


6.Oman International Bank

The table above concludes the BankMuscat SWOT analysis along with its marketing and brand parameters.


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