BankMuscat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BankMuscat analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BankMuscat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BankMuscat to benchmark its business & performance as compared to the competitors and industry. As of 2020, BankMuscat is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BankMuscat competitors and includes BankMuscat target market, segmentation, positioning & Unique Selling Proposition (USP).

BankMuscat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BankMuscat Brand Analysis
Parent Company

BankMuscat SAOG




Banking & Financial Services

Tagline/ Slogan

With You, Always.


The largest Bank in Oman.

BankMuscat STP
BankMuscat Segmentation

People that have diverse banking needs.

BankMuscat Target Market

Individuals and Businesses.

BankMuscat Positioning

Committed to helping clients identify opportunities, address challenges and navigate a constantly changing marketplace.

BankMuscat SWOT Analysis
BankMuscat Strengths

Below are the Strengths in the SWOT Analysis of BankMuscat:

1. The Bank has a network of 130 branches, 400 ATMs, 140+ CDMs and 4500 PoS terminals.
2. Has a huge customer base that exceeds one million.
3. They also have one branch each in Riyadh and Kuwait and have representative offices in Dubai and Singapore.
4. They also have share in BMI bank of Bahrain, and Mangal Keshav Group in India, share in Muscat Capital LLC, and also owns a stake in Silkbank of Pakistan.

5. Has been voted the best bank of Oman by various agencies

6. It is the first bank in the Middle east region to be ISO 9000:2000 certified.

7. It has a workforce of around 3000+ employees.

BankMuscat Weaknesses

Here are the weaknesses in the BankMuscat SWOT Analysis:

1. Its operations are dependent only on the economy of Oman which can be risky

2. Has virtually no international presence (does not have large customer base).

BankMuscat Opportunities

Following are the Opportunities in BankMuscat SWOT Analysis:

1.Islamic banking arm should be launched in Oman and other nations.
2.They should start expanding in countries like Brazil and Philippines to expand their retail loan portfolio.
3.They can acquire banks in Pakistan and Bangladesh to acquire the required market share to start operating and make profits.

BankMuscat Threats

The threats in the SWOT Analysis of BankMuscat are as mentioned:

1.Rising economic uncertainities.
2.Lower growth than expected in the Asian countries that are major importers of Omani Oil.
3.Continued protests in Bahrain.

BankMuscat Competition

Below are the top 6 BankMuscat competitors:

1. Oman Arab Bank

2.National Bank of Oman


4.Bank Sohar


6.Oman International Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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