Arab Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Arab Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arab Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arab Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Arab Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arab Bank competitors and includes Arab Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Arab Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arab Bank Brand Analysis
Parent Company

Arab Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Success is a journey


The first private sector financial institution in the Arab world

Arab Bank STP
Arab Bank Segmentation

Current and saving accounts, Loans, Credit cards, Term deposits, Commercial lending, Project and structured finance, Private banking, Corporate banking

Arab Bank Target Market

Individuals and corporates in need of banking services

Arab Bank Positioning

A transparent, respected and beloved financial institution

Arab Bank SWOT Analysis
Arab Bank Strengths

Below are the Strengths in the SWOT Analysis of Arab Bank:

1. One of the largest financial institutions in the Middle East
2. More than 500 branches across all regions
3. Presence in 30 countries on five continents
4. A major economic engine in Jordan and throughout the Middle East/Northern Africa, providing modern banking services and capital, and facilitating development and trade

5. High Global presence and good awareness

6. Huge asset base

Arab Bank Weaknesses

Here are the weaknesses in the Arab Bank SWOT Analysis:

1. Alleged controversies in recent past affected image
2. Does not possess a truly global brand image

Arab Bank Opportunities

Following are the Opportunities in Arab Bank SWOT Analysis:

1. Increasing oil prices can boost Middle East economies
2. Increasing demand for banking services in Middle East

3. More global tie-ups to increase penetration internationally

Arab Bank Threats

The threats in the SWOT Analysis of Arab Bank are as mentioned:

1. Exposure to Eurozone crisis
2. Increasing competition in Middle East

3. Flucutating economic scenario and currency values

Arab Bank Competition

Below are the top 7 Arab Bank competitors:

1.Arab Banking Corporation
2.Arab Jordan Investment Bank
3.Capital Bank of Jordan

4.Cairo Amman Bank

5.Bank of Jordan PLC

6.Islamic International Arab Bank PLC

7.Jordan Islamic Bank for Finance and Investment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arab Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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