Arab Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Arab Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Arab Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arab Bank to benchmark its business & performance as compared to the competitors. Arab Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Arab Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Arab Bank SWOT Analysis:

SWOT Analysis of Arab Bank

For Arab Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Arab Bank Strengths

The strengths of Arab Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Arab Bank :

1. One of the largest financial institutions in the Middle East
2. More than 500 branches across all regions
3. Presence in 30 countries on five continents
4. A major economic engine in Jordan and throughout the Middle East/Northern Africa, providing modern banking services and capital, and facilitating development and trade

5. High Global presence and good awareness

6. Huge asset base

Arab Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Arab Bank SWOT Analysis:

1. Alleged controversies in recent past affected image
2. Does not possess a truly global brand image

Arab Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Arab Bank SWOT Analysis:

1. Increasing oil prices can boost Middle East economies
2. Increasing demand for banking services in Middle East

3. More global tie-ups to increase penetration internationally

Arab Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Arab Bank are as mentioned:

1. Exposure to Eurozone crisis
2. Increasing competition in Middle East

3. Flucutating economic scenario and currency values

Arab Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Arab Bank:

1.Arab Banking Corporation
2.Arab Jordan Investment Bank
3.Capital Bank of Jordan

4.Cairo Amman Bank

5.Bank of Jordan PLC

6.Islamic International Arab Bank PLC

7.Jordan Islamic Bank for Finance and Investment

Hence this concludes the Arab Bank SWOT analysis.

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About Arab Bank

Arab Bank Overview
Parent Company

Arab Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Success is a journey


The first private sector financial institution in the Arab world

Arab Bank STP

Current and saving accounts, Loans, Credit cards, Term deposits, Commercial lending, Project and structured finance, Private banking, Corporate banking

Target Market

Individuals and corporates in need of banking services


A transparent, respected and beloved financial institution

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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