Published in Banking & Financial Services category by MBA Skool Team
Arab Bank is one of the leading brands in the banking & financial services sector. Arab Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Arab Bank:
One of the largest financial institutions in the Middle East
More than 500 branches across all regions
Presence in 30 countries on five continents
A major economic engine in Jordan and throughout the Middle East/Northern Africa, providing modern banking services and capital, and facilitating development and trade
High Global presence and good awareness
Huge asset base
Above are the strengths in the SWOT Analysis of Arab Bank. The strengths of Arab Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Arab Bank Weaknesses
Alleged controversies in recent past affected image
Does not possess a truly global brand image
These were the weaknesses in the Arab Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Arab Bank Opportunities
Increasing oil prices can boost Middle East economies
Increasing demand for banking services in Middle East
More global tie-ups to increase penetration internationally
Above we covered the opportunities in Arab Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Arab Bank Threats
Exposure to Eurozone crisis
Increasing competition in Middle East
Flucutating economic scenario and currency values
The threats in the SWOT Analysis of Arab Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Arab Bank SWOT analysis.
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About Arab Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
The first private sector financial institution in the Arab world
Arab Bank STP
Current and saving accounts, Loans, Credit cards, Term deposits, Commercial lending, Project and structured finance, Private banking, Corporate banking
Individuals and corporates in need of banking services
A transparent, respected and beloved financial institution
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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