1. SWOT Analysis
  2. Banking & Financial Services
  3. Intesa Sanpaolo SWOT Analysis

Intesa Sanpaolo SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: January 21, 2024Read time:

Here is a detailed SWOT analysis of Intesa Sanpaolo covering strengths, weaknesses, opportunities and threats.

Intesa Sanpaolo Strengths

  1. Presence of 5600 branches in Italy, thus a leader in terms of number of branches
  2. One stop bank for varied financial and advisory services
  3. Wide presence in Central Eastern Europe and North Africa
  4. Leader in loans with 15.3% market share in Italy
  5. It was a result due to merger between big banks like Banca Intesa and Sanpaolo IMI
  6. Has over 100,000 employees globally and over 1,700 branches worldwide

Above are the strengths in the SWOT Analysis of Intesa Sanpaolo. The strengths of Intesa Sanpaolo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Intesa Sanpaolo Weaknesses

  1. Presence in Europe and other continents is less compared to leading European banks
  2. Major chunkof the revenue comes from Italy through retail and personal banking only

These were the weaknesses in the Intesa Sanpaolo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Intesa Sanpaolo Opportunities

  1. Intesa’s stepping into Abu Dhabi will help to tap the market in The Middle East
  2. High opportunity to expand in European countries like Turkey, once Intesa Sanpaolo is awarded the license to function in Turkey
  3. Positive outlook of asset management industry

Above we covered the opportunities in Intesa Sanpaolo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Intesa Sanpaolo Threats

  1. Shrinking Italian economy has significant impact
  2. Euro debt crisis and European regulatory changes has a huge impact
  3. Facing a stiff competition from other European banks

The threats in the SWOT Analysis of Intesa Sanpaolo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Intesa Sanpaolo SWOT analysis.

About Intesa Sanpaolo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Intesa Sanpaolo Overview
Parent Company

Intesa Sanpaolo




Banking & Financial Services

Tagline/ Slogan

Vicini o Voi (Close to you)


A leader in Italy in all business areas be it retail, corporate or wealth management

Intesa Sanpaolo STP

Institutions and individual clients

Target Market

Small and medium customers, corporate customers, private customers, social and non – profit  organizations


A Bank with a distinctive identity and reputation, contributing to the growth and development of the economy and society

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Intesa Sanpaolo. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin