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Dena Bank SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: July 10, 2023Read time:

Here is a detailed SWOT analysis of Dena Bank covering strengths, weaknesses, opportunities and threats.

Dena Bank Strengths

  1. Rural banking expertise
  2. Government schemes implementation
  3.  Innovative schemes for different groups like drive in ATMs
  4. Emphasis on customer satisfaction through modules like customer ratings
  5. Introduced Minor Savings Scheme.
  6. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP)
  7. Drive-in ATM counters and Smart cards in Mumbai
  8. Customer rating system for rating the Bank Services

Above are the strengths in the SWOT Analysis of Dena Bank. The strengths of Dena Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dena Bank Weaknesses

  1. Less penetration as compared to other banks
  2. Limited advertising in comparison with leading banks
  3. Less emphasis onIT support

These were the weaknesses in the Dena Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dena Bank Opportunities

  1. International banking
  2. Favourable Government schemes
  3. Doing aggressive marketing in order to improve brand value

Above we covered the opportunities in Dena Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Dena Bank

Dena Bank Threats

  1. Economic crisis and fluctuating economic scenarios
  2. Highly competitive environment with foreign banks

The threats in the SWOT Analysis of Dena Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dena Bank SWOT analysis.

Read Similar SWOT analysis

About Dena Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dena Bank Overview
Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Trusted Family Bank


Family based bank

Dena Bank STP

Rural  and urban banking

Target Market

Urban banking sector


Complete Banking  solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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