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Societe Generale SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 20, 2023Read time:

Here is a detailed SWOT analysis of Societe Generale covering strengths, weaknesses, opportunities and threats.

Societe Generale Strengths

  1. Leader in France for financial savings products
  2. Covers all the banking and financial needs of clients
  3. 140 years of rich experience in banking and financial services with 1, 60,000 employees across the world with presence in more than 77 countries
  4. One of the biggest global players in equity derivatives
  5. Bank with Customer focus as a mission

Above are the strengths in the SWOT Analysis of Societe Generale. The strengths of Societe Generale looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Societe Generale Weaknesses

  1. Faces tough competition from other major players in Retail banking
  2. Still hasn’t penetrated in countries across continents compared to few other major banks

These were the weaknesses in the Societe Generale SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Societe Generale Opportunities

  1. To become benchmark for customer satisfaction in French retail banking
  2. Further expansion in Asia and the Middle East
  3. To leverage the dominance in retail banking across the world
  4. Strengtheningits wealth management and advisory services

Above we covered the opportunities in Societe Generale SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Societe Generale Threats

  1. Uncertainty in Euro zone – debt crisis
  2. Changing macroeconomic policies across the world
  3. Weak economic growth in Euro zone

The threats in the SWOT Analysis of Societe Generale are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Societe Generale SWOT analysis.

About Societe Generale

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Societe Generale Overview
Parent Company

Société Générale S.A.




Banking & Financial Services

Tagline/ Slogan

Building together team spirit


Large European bank offering services in Retail Banking & Specialized financial services and insurance, Corporate and Investment banking, Global investment management and services

Societe Generale STP

Financial services to institutional clients and individuals

Target Market

All sorts of institutional and individual clients


Combining skills, initiating strategies, pooling resources and best  practices to ultimately improve the company’s  customer service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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