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  3. ICBC SWOT Analysis

ICBC SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 29, 2023Read time:

Here is a detailed SWOT analysis of ICBC covering strengths, weaknesses, opportunities and threats.

ICBC Strengths

  1. Strong client base, 18,000 outlets including over 100 overseas branches globally
  2. Large network inside and outside China
  3. Emphasis on social causes
  4. Has over 3,50,000 employees
  5. It is said to be the largest bank in the world by profit and market capitalization
  6. Services to 3.6 million corporate clients and 200 million individual customers through 16,000 outlets across China

Above are the strengths in the SWOT Analysis of ICBC. The strengths of ICBC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ICBC Weaknesses

  1. Lack of global presence as compared to other banks

These were the weaknesses in the ICBC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ICBC Opportunities

  1. Growing Forex market
  2. Global Asset management
  3. Expanding operations to other countries

Above we covered the opportunities in ICBC SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ICBC Threats

  1. Stringent economic policies world over
  2. Highlycompetitive environment

The threats in the SWOT Analysis of ICBC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ICBC SWOT analysis.

About ICBC

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ICBC Overview
Parent Company

Chinese Government




Banking & Financial Services

Tagline/ Slogan

Moving Forward


One of China's 'Big Four' state-owned commercial banks


Merchant and Personal Banking

Target Market

Enterprise and individual investors


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ICBC. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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