Bank Audi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Bank Audi SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank Audi, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Audi to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bank Audi is one of the leading brands in the banking & financial services sector.

The article below lists the Bank Audi SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bank Audi SWOT Analysis:

SWOT Analysis of Bank Audi

For Bank Audi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank Audi Strengths

The strengths of Bank Audi looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank Audi :

1. Lebanon's largest bank in terms of both customer deposits and total assets
2. Largest shareholder of the company is the Deutsche Bank
3. First Lebanese bank to create a comprehensive corporate art collection, located in three of the bank’s buildings
4. Strong assets and good financial position

5. Largest branch network in Lebanon

6. Debt was rated B by Standard & Poor's ("S&P") and Fitch IBCA Ltd ("Fitch Ratings")

Bank Audi Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank Audi SWOT Analysis:

1. In spite of international presence, banks major operations are in Lebanon
2. Not present outside Middle East
3. Debt rating lower compared to other banks in the region

Bank Audi Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank Audi SWOT Analysis:

1. Expansion in the Middle East
2. Increasing oil prices and boosting economy may lead to a more profitable future for the bank

Bank Audi Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank Audi are as mentioned:

1. Growing competition in the Middle East

2. Fluctuating global economy and recession

Bank Audi Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Bank Audi:

1.Byblos Bank
2.Bank of Beirut
3.Banque du Liban et d’Outre-Mer

4.Banque de la Méditerranée

5.Crédit Libanais


7.Banque Libano Francaise

8. Intercontinental Bank of Lebanon

Hence this concludes the Bank Audi SWOT analysis.

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About Bank Audi

Bank Audi Overview
Parent Company

Bank Audi


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Most prominent bank in Labanon with International presence

Bank Audi STP

Commercial and corporate banking, retail and individual banking, on-line brokerage, private banking and investment banking

Target Market

Individuals, small, medium and large businesses, HNIs


Full-fledged regional bank with a presence in 11 countries

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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