Bank Audi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank Audi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank Audi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Audi to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bank Audi is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Audi competitors and includes Bank Audi target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank Audi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank Audi Brand Analysis
Parent Company

Bank Audi

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Most prominent bank in Labanon with International presence

Bank Audi STP
Bank Audi Segmentation

Commercial and corporate banking, retail and individual banking, on-line brokerage, private banking and investment banking

Bank Audi Target Market

Individuals, small, medium and large businesses, HNIs

Bank Audi Positioning

Full-fledged regional bank with a presence in 11 countries

Bank Audi SWOT Analysis
Bank Audi Strengths

Below are the Strengths in the SWOT Analysis of Bank Audi:

1. Lebanon's largest bank in terms of both customer deposits and total assets
2. Largest shareholder of the company is the Deutsche Bank
3. First Lebanese bank to create a comprehensive corporate art collection, located in three of the bank’s buildings
4. Strong assets and good financial position

5. Largest branch network in Lebanon

6. Debt was rated B by Standard & Poor's ("S&P") and Fitch IBCA Ltd ("Fitch Ratings")

Bank Audi Weaknesses

Here are the weaknesses in the Bank Audi SWOT Analysis:

1. In spite of international presence, banks major operations are in Lebanon
2. Not present outside Middle East
3. Debt rating lower compared to other banks in the region

Bank Audi Opportunities

Following are the Opportunities in Bank Audi SWOT Analysis:

1. Expansion in the Middle East
2. Increasing oil prices and boosting economy may lead to a more profitable future for the bank

Bank Audi Threats

The threats in the SWOT Analysis of Bank Audi are as mentioned:

1. Growing competition in the Middle East

2. Fluctuating global economy and recession

Bank Audi Competition
Competitors

Below are the top 8 Bank Audi competitors:

1.Byblos Bank
2.Bank of Beirut
3.Banque du Liban et d’Outre-Mer

4.Banque de la Méditerranée

5.Crédit Libanais

6.Fransabank

7.Banque Libano Francaise

8. Intercontinental Bank of Lebanon


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Audi. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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