Bank Audi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Bank Audi

Regional Banks

Banking & Financial Services

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Most prominent bank in Labanon with International presence

Commercial and corporate banking, retail and individual banking, on-line brokerage, private banking and investment banking

Individuals, small, medium and large businesses, HNIs

Full-fledged regional bank with a presence in 11 countries

Below are the Strengths in the SWOT Analysis of Bank Audi:

1. Lebanon's largest bank in terms of both customer deposits and total assets
2. Largest shareholder of the company is the Deutsche Bank
3. First Lebanese bank to create a comprehensive corporate art collection, located in three of the bank’s buildings
4. Strong assets and good financial position

5. Largest branch network in Lebanon

6. Debt was rated B by Standard & Poor's ("S&P") and Fitch IBCA Ltd ("Fitch Ratings")

Here are the weaknesses in the Bank Audi SWOT Analysis:

1. In spite of international presence, banks major operations are in Lebanon
2. Not present outside Middle East
3. Debt rating lower compared to other banks in the region

Following are the Opportunities in Bank Audi SWOT Analysis:

1. Expansion in the Middle East
2. Increasing oil prices and boosting economy may lead to a more profitable future for the bank

The threats in the SWOT Analysis of Bank Audi are as mentioned:

1. Growing competition in the Middle East

2. Fluctuating global economy and recession

Below are the top 8 Bank Audi competitors:

1.Byblos Bank
2.Bank of Beirut
3.Banque du Liban et d’Outre-Mer

4.Banque de la Méditerranée

5.Crédit Libanais

6.Fransabank

7.Banque Libano Francaise

8. Intercontinental Bank of Lebanon