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Emirates NBD SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: May 01, 2024Read time:

Here is a detailed SWOT analysis of Emirates NBD covering strengths, weaknesses, opportunities and threats.

Emirates NBD Strengths

  1. The largest asset base in the Gulf Cooperation Council region having operations in the UAE, the Kingdom of Saudi Arabia, Qatar, the United Kingdom, Singapore and Jersey (Channel Islands), and representative offices in India and Iran
  2. It is the leading retail banking franchise in the UAE, with over 140 branches and nealy 750 ATMs / Cash Deposit Machines spread across the UAE
  3. Emirates NBD named "Best Bank in UAE" by Euromoney and Emirates NBD wins 'Best SME Internet Banking Service'
  4. Offers retail banking, private banking, credit cards etc

Above are the strengths in the SWOT Analysis of Emirates NBD. The strengths of Emirates NBD looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Emirates NBD Weaknesses

  1. The online market is essential for displaying information and selling products. A weak online presence can result in lost opportunities for Emirates NBD
  2. Limited global presence and dependence only on UAE market means limited market share

These were the weaknesses in the Emirates NBD SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Emirates NBD Opportunities

  1. Focus on continuing growth to benefit from the government's spending drive
  2. Bank sector lending to private companies in Saudi Arabia still grew at a rate of 15 percent year-on-year
  3. International expansion likely to bolster revenues, the bank should try to expand its presence in overseas markets
  4. The online market offers Emirates NBD the ability to greatly expand their business. Emirates NBD can market to a much wider audience for relatively little expense
  5. Emirates NBD can venture into new markets which will allow it to expand their business and diversify their portfolio of products and services

Above we covered the opportunities in Emirates NBD SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Emirates NBD Threats

  1. Mature markets are competitive. In order for Emirates NBD to grow in a mature market, it has to increase market share, which is difficult and expensive
  2. The lending environment in Saudi Arabia intensely competitive between a small number of local banks, and means that while banks will be able to book new assets, margins will be tight
  3. Volatile costs mean Emirates NBD has to plan for scenarios where costs skyrocket. Cautious planning leads to development delays that can negatively affect Emirates NBD

The threats in the SWOT Analysis of Emirates NBD are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Emirates NBD SWOT analysis.

About Emirates NBD

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Emirates NBD Overview
Parent Company

Emirates NBD


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Your Needs Our Solutions


Emirates NBD is a market leader across core business lines and is a socially responsible corporation

Emirates NBD STP

Retail banking, corporate banking, treasury banking and investment and brokerage services

Target Market

Individuals, Small, medium & large enterprise looking for diverse financial solutions


Globally recognized as one of the leading and dynamic financial services provider based in the Middle East

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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