American International Group AIG SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 10633

SWOT Analysis of American International Group AIG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American International Group AIG

Parent Company





Banking & Financial Services

Tagline/ Slogan

The strength to be there


International insurance and financial services organization, with operations in approximately 130 countries and jurisdictions

American International Group AIG STP


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A strong financial institution for the customers

American International Group AIG SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American International Group AIG. Strengths are:

1.Strong brand name and good financial position globally
2.Excellant brand-building and brand-visibility
3.Large number of services for customers
4.Over 63,000 employee globally


Here are the weaknesses of American International Group AIG :

1.Fluctuating global residential market
2.Financial position is market-dependant
3.Suffered huge losses in the recession
4.Employee non-payment controversy


Following are the Opportunities of American International Group AIG :

1.Expansion in other countries
2.Diversifying portfolios for customers
3.India and China are untapped markets
4.Mergers and acquisitions and joint-ventures


The threats of American International Group AIG are as mentioned :

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters

American International Group AIG Competition


Below are the 7 main American International Group AIG competitors :

4.AXA Group
5. Delphi Financial Group
7.New York Life Insurance

The brandguide table above concludes the American International Group AIG SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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