American International Group AIG SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of American International Group AIG analyses the brand by its strengths, weaknesses, opportunities & threats. In American International Group AIG SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American International Group AIG to benchmark its business & performance as compared to the competitors. American International Group AIG is one of the leading brands in the banking & financial services sector.

The article below lists the American International Group AIG SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the American International Group AIG SWOT Analysis:

SWOT Analysis of American International Group AIG

For American International Group AIG, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

American International Group AIG Strengths

The strengths of American International Group AIG looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of American International Group AIG :

1.Strong brand name and good financial position globally
2.Excellant brand-building and brand-visibility
3.Large number of services for customers
4.Over 63,000 employee globally

American International Group AIG Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the American International Group AIG SWOT Analysis:

1.Fluctuating global residential market
2.Financial position is market-dependant
3.Suffered huge losses in the recession
4.Employee non-payment controversy

American International Group AIG Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in American International Group AIG SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.India and China are untapped markets
4.Mergers and acquisitions and joint-ventures

American International Group AIG Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of American International Group AIG are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters

American International Group AIG Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of American International Group AIG:

4.AXA Group
5. Delphi Financial Group
7.New York Life Insurance

Hence this concludes the American International Group AIG SWOT analysis.

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About American International Group AIG

American International Group AIG Overview
Parent Company





Banking & Financial Services

Tagline/ Slogan

The strength to be there


International insurance and financial services organization, with operations in approximately 130 countries and jurisdictions

American International Group AIG STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


A strong financial institution for the customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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