American International Group AIG SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

American International Group AIG SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of American International Group AIG, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

American International Group AIG is one of the leading brands in the banking & financial services sector. The article below lists the American International Group AIG SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

American International Group AIG Strengths

The strengths of American International Group AIG looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of American International Group AIG :

1.Strong brand name and good financial position globally
2.Excellant brand-building and brand-visibility
3.Large number of services for customers
4.Over 63,000 employee globally

American International Group AIG Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the American International Group AIG SWOT Analysis:

1.Fluctuating global residential market
2.Financial position is market-dependant
3.Suffered huge losses in the recession
4.Employee non-payment controversy

American International Group AIG Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in American International Group AIG SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.India and China are untapped markets
4.Mergers and acquisitions and joint-ventures

American International Group AIG Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of American International Group AIG are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters

Read Similar SWOT analysis

Hence this concludes the American International Group AIG SWOT analysis.

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About American International Group AIG

American International Group AIG Overview
Parent Company





Banking & Financial Services

Tagline/ Slogan

The strength to be there


International insurance and financial services organization, with operations in approximately 130 countries and jurisdictions

American International Group AIG STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


A strong financial institution for the customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to American International Group AIG. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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