Published in Banking & Financial Services category by MBA Skool Team
Citibank is one of the leading brands in the banking & financial services sector. Citibank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Citibank:
Retail banking operations in more than 100 countries
Online services used by over 15 million users
Above are the strengths in the SWOT Analysis of Citibank. The strengths of Citibank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Weak consumer finance as compared to other banks
Over dependence in the US market
Cases of fraud by employees
These were the weaknesses in the Citibank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
International financial conglomerate with operations in consumer, corporate, and investment banking and insurance
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
Citigroup is an institution which works round the clock for its customers
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Citibank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute