Citibank SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Citibank is one of the leading brands in the banking & financial services sector. Citibank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Citibank:

Citibank Strengths

  1. Strong brand name and good financial position
  2. Extensive portfolio for the customers
  3. Strong advertising and brand visibility
  4. Low risk due to huge and varying customer base
  5. Retail banking operations in more than 100 countries
  6. Online services used by over 15 million users

Above are the strengths in the SWOT Analysis of Citibank. The strengths of Citibank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Citibank Weaknesses

  1. Weak consumer finance as compared to other banks
  2. Over dependence in the US market
  3. Cases of fraud by employees

These were the weaknesses in the Citibank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Citibank Opportunities

  1. Expansion in other countries
  2. Diversifying portfolios for customers
  3. Growth in infrastructure sector

Above we covered the opportunities in Citibank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Citibank Threats

  1. Changing govt regulations and financial crisis like recessions
  2. US mortgage market is unstable

The threats in the SWOT Analysis of Citibank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Citibank SWOT analysis.

Continue reading more about the brand/company.

About Citibank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Citibank Overview
Parent Company

Citigroup Inc.

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Citi Never Sleeps

USP

International financial conglomerate with operations in consumer, corporate, and investment banking and insurance

Citibank STP
Segmentation

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors

Positioning

Citigroup is an institution which works round the clock for its customers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Citibank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin