Citibank SWOT Analysis

Citibank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Citibank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Citibank is one of the leading brands in the banking & financial services sector. The article below lists the Citibank SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Citibank Strengths

The strengths of Citibank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Citibank :

1.Strong brand name and good financial position
2.Extensive portfolio for the customers
3.Strong advertising and brand visibility
4.Low risk due to huge and varying customer base
5.Retail banking operations in more than 100 countries
6.Online services used by over 15 million users

Citibank Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Citibank SWOT Analysis:

1.Weak consumer finance as compared to other banks
2.Over dependence in the US market
3.Cases of fraud by employees

Citibank Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Citibank SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Growth in infrastructure sector

Citibank Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Citibank are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.US mortgage market is unstable

Hence this concludes the Citibank SWOT analysis.

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About Citibank

Citibank Overview
Parent Company	Citigroup Inc.
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Citi Never Sleeps
USP	International financial conglomerate with operations in consumer, corporate, and investment banking and insurance
Citibank STP
Segmentation	Enterprise and Individuals who are seeking financial help and advice
Target Market	Large enteprises and rich individual investors
Positioning	Citigroup is an institution which works round the clock for its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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