Old Mutual SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Old Mutual SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Old Mutual, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Old Mutual to benchmark its business & performance as compared to the competitors, and make strategic improvements. Old Mutual is one of the leading brands in the banking & financial services sector.

The article below lists the Old Mutual SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Old Mutual SWOT Analysis:

SWOT Analysis of Old Mutual

For Old Mutual, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Old Mutual Strengths

The strengths of Old Mutual looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Old Mutual :

1. One of the largest diversified financial services groups in Southern Africa, with a broad spread of businesses spanning universal banking, life insurance and long-term savings, short-term insurance and asset management.
2. Old Mutual clearly has a leadership position in both of the main insurance segments in South Africa
3. Old Mutual has a good track record of acquiring and incorporating new businesses
4. Old Mutual's companies have the advantages of broad ranges of products, multiple distribution channels and strong brands

Old Mutual Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Old Mutual SWOT Analysis:

1. Not fully escaped the constraints and challenges that are associated with its home market
2. Face competition from rivals who have at least most of the same advantages
3.Presence of multi-national insurance companies in emerging markets

Old Mutual Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Old Mutual SWOT Analysis:

1. Further product innovation
2. Further expansion into Sub-Saharan Africa
3. Further development of new distribution channels and improved productivity of existing channels.

Old Mutual Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Old Mutual are as mentioned:

1. Potential, but unlikely, turmoil in global financial markets
2. Fragility of the South African economy
3. Unanticipated increases in costs as a result of regulatory changes

Old Mutual Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Old Mutual:

1.Standard Bank Group Limited
2.FirstRand Limited
3.Sanlam Limited

Hence this concludes the Old Mutual SWOT analysis.

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About Old Mutual

Old Mutual Overview
Parent Company

Old Mutual




Banking & Financial Services

Tagline/ Slogan



to be our customers' most trusted partner - passionate about helping them achieve their lifetime financial goals.

Old Mutual STP

Universal banking, life insurance and long-term savings, short-term insurance and asset management

Target Market

Personal plans and corporate plans


Operation with broad relevant long term savings protection and investment product range

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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