Old Mutual SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Old Mutual analyses the brand by its strengths, weaknesses, opportunities & threats. In Old Mutual SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Old Mutual to benchmark its business & performance as compared to the competitors. Old Mutual is one of the leading brands in the banking & financial services sector.

The table below lists the Old Mutual SWOT (Strengths, Weaknesses, Opportunities, Threats), top Old Mutual competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Old Mutual SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Old Mutual Brand Analysis
Parent Company

Old Mutual




Banking & Financial Services

Tagline/ Slogan



to be our customers' most trusted partner - passionate about helping them achieve their lifetime financial goals.

Old Mutual STP

Universal banking, life insurance and long-term savings, short-term insurance and asset management

Target Group

Personal plans and corporate plans


Operation with broad relevant long term savings protection and investment product range

SWOT Analysis of Old Mutual
Old Mutual Strengths

Below are the Strengths in the SWOT Analysis of Old Mutual:

1. One of the largest diversified financial services groups in Southern Africa, with a broad spread of businesses spanning universal banking, life insurance and long-term savings, short-term insurance and asset management.
2. Old Mutual clearly has a leadership position in both of the main insurance segments in South Africa
3. Old Mutual has a good track record of acquiring and incorporating new businesses
4. Old Mutual's companies have the advantages of broad ranges of products, multiple distribution channels and strong brands

Old Mutual Weaknesses

Here are the weaknesses in the Old Mutual SWOT Analysis:

1. Not fully escaped the constraints and challenges that are associated with its home market
2. Face competition from rivals who have at least most of the same advantages
3.Presence of multi-national insurance companies in emerging markets

Old Mutual Opportunities

Following are the Opportunities in Old Mutual SWOT Analysis:

1. Further product innovation
2. Further expansion into Sub-Saharan Africa
3. Further development of new distribution channels and improved productivity of existing channels.

Old Mutual Threats

The threats in the SWOT Analysis of Old Mutual are as mentioned:

1. Potential, but unlikely, turmoil in global financial markets
2. Fragility of the South African economy
3. Unanticipated increases in costs as a result of regulatory changes

Old Mutual Competition
Old Mutual Competitors

Below are the top 3 competitors of Old Mutual:

1.Standard Bank Group Limited
2.FirstRand Limited
3.Sanlam Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Old Mutual. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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