Old Mutual SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5259

SWOT Analysis of Old Mutual with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Old Mutual

Parent Company

Old Mutual




Banking & Financial Services

Tagline/ Slogan



to be our customers' most trusted partner - passionate about helping them achieve their lifetime financial goals.

Old Mutual STP


Universal banking, life insurance and long-term savings, short-term insurance and asset management

Target Group

Personal plans and corporate plans


Operation with broad relevant long term savings protection and investment product range

Old Mutual SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Old Mutual :

1. One of the largest diversified financial services groups in Southern Africa, with a broad spread of businesses spanning universal banking, life insurance and long-term savings, short-term insurance and asset management.
2. Old Mutual clearly has a leadership position in both of the main insurance segments in South Africa
3. Old Mutual has a good track record of acquiring and incorporating new businesses
4. Old Mutual's companies have the advantages of broad ranges of products, multiple distribution channels and strong brands


1. Not fully escaped the constraints and challenges that are associated with its home market
2. Face competition from rivals who have at least most of the same advantages
3.Presence of multi-national insurance companies in emerging markets


1. Further product innovation
2. Further expansion into Sub-Saharan Africa
3. Further development of new distribution channels and improved productivity of existing channels.


1. Potential, but unlikely, turmoil in global financial markets
2. Fragility of the South African economy
3. Unanticipated increases in costs as a result of regulatory changes

Old Mutual Competition


Below are the 3 main Old Mutual competitors :

1.Standard Bank Group Limited
2.FirstRand Limited
3.Sanlam Limited

The brandguide table above concludes the Old Mutual SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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