Published in Banking & Financial Services category by MBA Skool Team
Old Mutual is one of the leading brands in the banking & financial services sector. Old Mutual SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Old Mutual:
One of the largest diversified financial services groups in Southern Africa, with a broad spread of businesses spanning universal banking, life insurance and long-term savings, short-term insurance and asset management.
Old Mutual clearly has a leadership position in both of the main insurance segments in South Africa
Old Mutual has a good track record of acquiring and incorporating new businesses
Old Mutual's companies have the advantages of broad ranges of products, multiple distribution channels and strong brands
Above are the strengths in the SWOT Analysis of Old Mutual. The strengths of Old Mutual looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Old Mutual Weaknesses
Not fully escaped the constraints and challenges that are associated with its home market
Face competition from rivals who have at least most of the same advantages
Presence of multi-national insurance companies in emerging markets
These were the weaknesses in the Old Mutual SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Old Mutual Opportunities
Further product innovation
Further expansion into Sub-Saharan Africa
Further development of new distribution channels and improved productivity of existing channels.
Above we covered the opportunities in Old Mutual SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Old Mutual Threats
Potential, but unlikely, turmoil in global financial markets
Fragility of the South African economy
Unanticipated increases in costs as a result of regulatory changes
The threats in the SWOT Analysis of Old Mutual are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Old Mutual SWOT analysis.
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About Old Mutual
The table below gives the brand overview along with its target market, segmentation, positioning & USP
to be our customers' most trusted partner - passionate about helping them achieve their lifetime financial goals.
Old Mutual STP
Universal banking, life insurance and long-term savings, short-term insurance and asset management
Personal plans and corporate plans
Operation with broad relevant long term savings protection and investment product range
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