SWOT Analysis of Old Mutual with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Old Mutual |
|
Parent Company |
Old Mutual |
Category |
Healthcare |
Sector |
|
Tagline/ Slogan |
Insurance.Invetment.Savings.Banking |
USP |
to be our customers' most trusted partner - passionate about helping them achieve their lifetime financial goals. |
Old Mutual STP |
|
Segment |
Universal banking, life insurance and long-term savings, short-term insurance and asset management |
Target Group |
Personal plans and corporate plans |
Positioning |
Operation with broad relevant long term savings protection and investment product range |
Old Mutual SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Old Mutual : 1. One of the largest diversified financial services groups in Southern Africa, with a broad spread of businesses spanning universal banking, life insurance and long-term savings, short-term insurance and asset management. |
Weaknesses |
1. Not fully escaped the constraints and challenges that are associated with its home market |
Opportunities |
1. Further product innovation |
Threats |
1. Potential, but unlikely, turmoil in global financial markets |
Old Mutual Competition |
|
Competitors |
Below are the 3 main Old Mutual competitors : 1.Standard Bank Group Limited |
The brandguide table above concludes the Old Mutual SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Old Mutual. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!