ING Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5279

SWOT Analysis of ING Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ING Group

Parent Company

Internationale Nederlanden Groep


Financial services


Financial Institutions

Tagline/ Slogan

Save your money


ING Group is a financial institution of Dutch origin offering banking, insurance and asset management services



Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A place which gives safety to an investors money

SWOT Analysis


1.Strong brand name and good financial position
2.Joint ventures across the world
3.One of the leaders in asset management services
4.Around the world it has about 100,000 employees
5.Serves over 85 million clients in over 40 countries


1.Intense competition in the insurance market
2.Fluctuating profits
3.Frozen fund controversy hurt the brand image


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Growing opportunities in America

4.Mergers and acquisitions and joit ventures


1.Changing govt regulations and financial crisis like recessions
2.Volatile market
3.Natural disasters



1. JP Morgan & Chase
2. Prudential Financial
3. Wells Fargo

The table above concludes the ING Group SWOT analysis along with its marketing and brand parameters.


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