Published in Banking & Financial Services category by MBA Skool Team
ING Group is one of the leading brands in the banking & financial services sector. ING Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ING Group:
Serves over 85 million clients in over 40 countries
Above are the strengths in the SWOT Analysis of ING Group. The strengths of ING Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ING Group Weaknesses
Intense competition in the insurance market
Frozen fund controversy hurt the brand image
These were the weaknesses in the ING Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ING Group is a financial institution of Dutch origin offering banking, insurance and asset management services
ING Group STP
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
A place which gives safety to an investors money
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