ING Group SWOT Analysis, Competitors & USP
SWOT analysis of ING Group analyses the brand by its strengths, weaknesses, opportunities & threats. In ING Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ING Group to benchmark its business & performance as compared to the competitors. ING Group is one of the leading brands in the banking & financial services sector.
The table below lists the ING Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top ING Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| ING Group Brand Analysis | |
|---|---|
| Parent Company |
Internationale Nederlanden Groep |
| Category |
Financial services |
| Sector | |
| Tagline/ Slogan |
Save your money |
| USP |
ING Group is a financial institution of Dutch origin offering banking, insurance and asset management services |
| ING Group STP | |
| Segment |
Enterprise and Individuals who are seeking financial help and advice |
| Target Group |
Large enteprises and rich individual investors |
| Positioning |
A place which gives safety to an investors money |
| SWOT Analysis of ING Group | |
| ING Group Strengths |
Below are the Strengths in the SWOT Analysis of ING Group: 1.Strong brand name and good financial position |
| ING Group Weaknesses |
Here are the weaknesses in the ING Group SWOT Analysis: 1.Intense competition in the insurance market |
| ING Group Opportunities |
Following are the Opportunities in ING Group SWOT Analysis: 1.Expansion in other countries 4.Mergers and acquisitions and joit ventures |
| ING Group Threats |
The threats in the SWOT Analysis of ING Group are as mentioned: 1.Changing govt regulations and financial crisis like recessions |
| ING Group Competition | |
| ING Group Competitors |
Below are the top 3 competitors of ING Group: 1. JP Morgan & Chase |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ING Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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