Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of ING Group analyses the brand by its strengths, weaknesses, opportunities & threats. In ING Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ING Group to benchmark its business & performance as compared to the competitors. ING Group is one of the leading brands in the banking & financial services sector.
The article below lists the ING Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ING Group SWOT Analysis:
For ING Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
ING Group Strengths
The strengths of ING Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ING Group :
1.Strong brand name and good financial position 2.Joint ventures across the world 3.One of the leaders in asset management services 4.Around the world it has about 100,000 employees 5.Serves over 85 million clients in over 40 countries
ING Group Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ING Group SWOT Analysis:
1.Intense competition in the insurance market 2.Fluctuating profits 3.Frozen fund controversy hurt the brand image
ING Group Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ING Group SWOT Analysis:
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Growing opportunities in America
4.Mergers and acquisitions and joit ventures
ING Group Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ING Group are as mentioned:
1.Changing govt regulations and financial crisis like recessions 2.Volatile market 3.Natural disasters
ING Group Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of ING Group:
ING Group is a financial institution of Dutch origin offering banking, insurance and asset management services
ING Group STP
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
A place which gives safety to an investors money
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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