ING Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ING Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ING Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ING Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, ING Group is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ING Group competitors and includes ING Group target market, segmentation, positioning & Unique Selling Proposition (USP).

ING Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ING Group Brand Analysis
Parent Company

Internationale Nederlanden Groep
Category

Financial services
Sector

Banking & Financial Services
Tagline/ Slogan

Save your money
USP

ING Group is a financial institution of Dutch origin offering banking, insurance and asset management services
ING Group STP
ING Group Segmentation

Enterprise and Individuals who are seeking financial help and advice
ING Group Target Market

Large enteprises and rich individual investors
ING Group Positioning

A place which gives safety to an investors money
ING Group SWOT Analysis
ING Group Strengths

Below are the Strengths in the SWOT Analysis of ING Group:

1.Strong brand name and good financial position
2.Joint ventures across the world
3.One of the leaders in asset management services
4.Around the world it has about 100,000 employees
5.Serves over 85 million clients in over 40 countries
ING Group Weaknesses

Here are the weaknesses in the ING Group SWOT Analysis:

1.Intense competition in the insurance market
2.Fluctuating profits
3.Frozen fund controversy hurt the brand image
ING Group Opportunities

Following are the Opportunities in ING Group SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Growing opportunities in America

4.Mergers and acquisitions and joit ventures
ING Group Threats

The threats in the SWOT Analysis of ING Group are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Volatile market
3.Natural disasters
ING Group Competition
Competitors

Below are the top 3 ING Group competitors:

1. JP Morgan & Chase
2. Prudential Financial
3. Wells Fargo


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ING Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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