ING Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

ING Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ING Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ING Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. ING Group is one of the leading brands in the banking & financial services sector.

The article below lists the ING Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ING Group SWOT Analysis:

SWOT Analysis of ING Group

For ING Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ING Group Strengths

The strengths of ING Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ING Group :

1.Strong brand name and good financial position
2.Joint ventures across the world
3.One of the leaders in asset management services
4.Around the world it has about 100,000 employees
5.Serves over 85 million clients in over 40 countries

ING Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ING Group SWOT Analysis:

1.Intense competition in the insurance market
2.Fluctuating profits
3.Frozen fund controversy hurt the brand image

ING Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ING Group SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Growing opportunities in America

4.Mergers and acquisitions and joit ventures

ING Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ING Group are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Volatile market
3.Natural disasters

ING Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of ING Group:

1. JP Morgan & Chase
2. Prudential Financial
3. Wells Fargo

Hence this concludes the ING Group SWOT analysis.

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About ING Group

ING Group Overview
Parent Company

Internationale Nederlanden Groep


Financial services


Banking & Financial Services

Tagline/ Slogan

Save your money


ING Group is a financial institution of Dutch origin offering banking, insurance and asset management services


Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


A place which gives safety to an investors money

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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