ING Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ING Group analyses the brand by its strengths, weaknesses, opportunities & threats. In ING Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ING Group to benchmark its business & performance as compared to the competitors. ING Group is one of the leading brands in the banking & financial services sector.

The table below lists the ING Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top ING Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ING Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ING Group Brand Analysis
Parent Company

Internationale Nederlanden Groep


Financial services


Banking & Financial Services

Tagline/ Slogan

Save your money


ING Group is a financial institution of Dutch origin offering banking, insurance and asset management services


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A place which gives safety to an investors money

SWOT Analysis of ING Group
ING Group Strengths

Below are the Strengths in the SWOT Analysis of ING Group:

1.Strong brand name and good financial position
2.Joint ventures across the world
3.One of the leaders in asset management services
4.Around the world it has about 100,000 employees
5.Serves over 85 million clients in over 40 countries

ING Group Weaknesses

Here are the weaknesses in the ING Group SWOT Analysis:

1.Intense competition in the insurance market
2.Fluctuating profits
3.Frozen fund controversy hurt the brand image

ING Group Opportunities

Following are the Opportunities in ING Group SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Growing opportunities in America

4.Mergers and acquisitions and joit ventures

ING Group Threats

The threats in the SWOT Analysis of ING Group are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Volatile market
3.Natural disasters

ING Group Competition
ING Group Competitors

Below are the top 3 competitors of ING Group:

1. JP Morgan & Chase
2. Prudential Financial
3. Wells Fargo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ING Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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