Unicredit SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Unicredit analyses the brand by its strengths, weaknesses, opportunities & threats. In Unicredit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Unicredit to benchmark its business & performance as compared to the competitors. Unicredit is one of the leading brands in the banking & financial services sector.

The article below lists the Unicredit SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Unicredit SWOT Analysis:

SWOT Analysis of Unicredit

For Unicredit, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Unicredit Strengths

The strengths of Unicredit looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Unicredit :

1.Strong brand name
2.Major player in European financial-service industry
3.Stable financial position
4.Globally has over 170,000 employees in over 22 countries

Unicredit Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Unicredit SWOT Analysis:

1.Revenue on decline
2.Higher number of people switching jobs
3. UniCredit had been breaching the regulatory liquidity ratio

Unicredit Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Unicredit SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquisitions and JVs
4.New emerging markets

Unicredit Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Unicredit are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Volatile nature of financial market
3.Stiff competition

Unicredit Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Unicredit:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

Hence this concludes the Unicredit SWOT analysis.

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About Unicredit

Unicredit Overview
Parent Company

UniCredit Group




Banking & Financial Services

Tagline/ Slogan

At the service of your ideas


UniCredit is an Italy-based, pan-European banking organization, with over 40 million customers and operations in 22 countries

Unicredit STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


An institution which helps customers build their ideas and live their dreams

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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