Unicredit SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Unicredit analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Unicredit SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Unicredit to benchmark its business & performance as compared to the competitors and industry. As of 2020, Unicredit is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Unicredit competitors and includes Unicredit target market, segmentation, positioning & Unique Selling Proposition (USP).

Unicredit SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Unicredit Brand Analysis
Parent Company

UniCredit Group




Banking & Financial Services

Tagline/ Slogan

At the service of your ideas


UniCredit is an Italy-based, pan-European banking organization, with over 40 million customers and operations in 22 countries

Unicredit STP
Unicredit Segmentation

Enterprise and Individuals who are seeking financial help and advice

Unicredit Target Market

Large enteprises and rich individual investors

Unicredit Positioning

An institution which helps customers build their ideas and live their dreams

Unicredit SWOT Analysis
Unicredit Strengths

Below are the Strengths in the SWOT Analysis of Unicredit:

1.Strong brand name
2.Major player in European financial-service industry
3.Stable financial position
4.Globally has over 170,000 employees in over 22 countries

Unicredit Weaknesses

Here are the weaknesses in the Unicredit SWOT Analysis:

1.Revenue on decline
2.Higher number of people switching jobs
3. UniCredit had been breaching the regulatory liquidity ratio

Unicredit Opportunities

Following are the Opportunities in Unicredit SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquisitions and JVs
4.New emerging markets

Unicredit Threats

The threats in the SWOT Analysis of Unicredit are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Volatile nature of financial market
3.Stiff competition

Unicredit Competition

Below are the top 8 Unicredit competitors:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Unicredit. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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