HDFC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of HDFC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HDFC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HDFC to benchmark its business & performance as compared to the competitors and industry. As of 2020, HDFC is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top HDFC competitors and includes HDFC target market, segmentation, positioning & Unique Selling Proposition (USP).

HDFC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
HDFC Brand Analysis
Parent Company HDFC

Banking, Financial Services


Banking & Financial Services

Tagline/ Slogan

We understand your world


HDFC is one of the big four banks in India

HDFC Segmentation

For people who wish to invest their money in banks

HDFC Target Market

Corporates, HINs, Middle income group etc

HDFC Positioning

HDFC is a bank that puts the customer first

HDFC SWOT Analysis
HDFC Strengths

Below are the Strengths in the SWOT Analysis of HDFC:

1. HDFC is one of the leading new age private sector bank
2. HDFC Bank has over 4500+ branches and over 12000 ATMs, in more than 800 cities in India
3. Existing CBS across its branches
4. Huge employee base i.e more than 80,000+ employees

5. HDFC has a large collaborations with corporate for employee salary accounts

6. Acquisitions have boosted the operations of the bank

7. HDFC bank has been responsible for several CSR activities and has also been recognized with several banking awards

8. It offers several services like online banking, app, mobile banking, NRI services etc

HDFC Weaknesses

Here are the weaknesses in the HDFC SWOT Analysis:

1.Rural penetration is low for HDFC as compared to nationalised banks
2.Competition from public sector and private sector banks means limited market share growth

HDFC Opportunities

Following are the Opportunities in HDFC SWOT Analysis:

1.Mobile banking, internet banking etc can be a huge boon for HDFC's business
2.Venturing more into rural areas can be done by HDFC
3.Providing more complex products to the ever increasing demands of the industry

HDFC Threats

The threats in the SWOT Analysis of HDFC are as mentioned:

1.Competitors increasing their business can adversely effect HDFC's business
2.New banking licenses and regulations can impact operations
3.Foreign banks that offer complex products

HDFC Competition

Below are the top 7 HDFC competitors:

1.State Bank Of India (SBI)
2.ICICI Bank
3.Bank of Baroda
4.Punjab National bank

5.Kotak Mahindra

6.IDBI Bank

7.Axis Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HDFC. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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