HDFC SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 14508

SWOT analysis of HDFC analyses the brand/company with its strengths, weaknesses, opportunities & threats. HDFC is one of the leading brands in the banking & financial services sector. The table below also lists the top HDFC competitors and elaborates HDFC segmentation, targeting, positioning & USP.

HDFC SWOT, Competitors, Marketing STP & Brand analysis Table
HDFC Brand Analysis
Parent Company HDFC
Category

Banking, Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

We understand your world

USP

HDFC is one of the big four banks in India

HDFC STP
Segment

For people who wish to invest their money in banks

Target Group

Corporates, HINs, Middle income group etc

Positioning

HDFC is a bank that puts the customer first

HDFC SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HDFC. Strengths are:

1. HDFC is one of the leading new age private sector bank
2. HDFC Bank has over 4500+ branches and over 12000 ATMs, in more than 800 cities in India
3. Existing CBS across its branches
4. Huge employee base i.e more than 80,000+ employees

5. HDFC has a large collaborations with corporate for employee salary accounts

6. Acquisitions have boosted the operations of the bank

7. HDFC bank has been responsible for several CSR activities and has also been recognized with several banking awards

8. It offers several services like online banking, app, mobile banking, NRI services etc

Weaknesses

Here are the weaknesses in the HDFC SWOT Analysis:

1.Rural penetration is low for HDFC as compared to nationalised banks
2.Competition from public sector and private sector banks means limited market share growth

Opportunities

Following are the Opportunities in HDFC SWOT Analysis:

1.Mobile banking, internet banking etc can be a huge boon for HDFC's business
2.Venturing more into rural areas can be done by HDFC
3.Providing more complex products to the ever increasing demands of the industry

Threats

The threats in the SWOT Analysis of HDFC are as mentioned:

1.Competitors increasing their business can adversely effect HDFC's business
2.New banking licenses and regulations can impact operations
3.Foreign banks that offer complex products

HDFC Competition
Competitors

Below are the top 7 HDFC competitors:

1.State Bank Of India (SBI)
2.ICICI Bank
3.Bank of Baroda
4.Punjab National bank

5.Kotak Mahindra

6.IDBI Bank

7.Axis Bank

The brandguide table above concludes the HDFC SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HDFC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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