Allahabad Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5353
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SWOT Analysis of Allahabad Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allahabad Bank

Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

A Tradition of trust

USP

Oldest National Bank

Allahabad Bank STP

Segment

Individual and Industry Banking

Target Group

All age and earning groups

Positioning

Complete Banking and finance solutions

Allahabad Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Allahabad Bank. Strengths are:

1. Oldest Nationalised bank with over 2400 branches
2. National and International presence
3. Financial products for all categories of customers from rural to urban
4. Innovative schemes like Retail banking boutique and Saral loans etc

Weaknesses

Here are the weaknesses of Allahabad Bank :

1.  Inadequate advertising as compared to leading banks
2.  Compliance with government schemes
3. Limited number of ATM’s and low customer relationship

Opportunities

Following are the Opportunities of Allahabad Bank :

1.  Initiative for self-employment amongst youth
2.  Internet Banking and other services

Threats

The threats of Allahabad Bank are as mentioned :

1.  Economic crisis
2.  Stringent measures by RBI
3. Competition from other banks

Allahabad Bank Competition

Competitors

Below are the 3 main Allahabad Bank competitors :

1. State Bank of India (SBI)
2. ICICI Bank
3. IDBI Bank


The brandguide table above concludes the Allahabad Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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