Allahabad Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5866

SWOT analysis of Allahabad Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Allahabad Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Allahabad Bank to benchmark its business & performance as compared to the competitors and industry. Allahabad Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Allahabad Bank competitors and elaborates Allahabad Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Allahabad Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Allahabad Bank Brand Analysis
Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

A Tradition of trust


Oldest National Bank

Allahabad Bank STP

Individual and Industry Banking

Target Group

All age and earning groups


Complete Banking and finance solutions

Allahabad Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Allahabad Bank. Strengths are:

1. Oldest Nationalised bank with over 2400 branches
2. National and International presence
3. Financial products for all categories of customers from rural to urban
4. Innovative schemes like Retail banking boutique and Saral loans etc


Here are the weaknesses in the Allahabad Bank SWOT Analysis:

1.  Inadequate advertising as compared to leading banks
2.  Compliance with government schemes
3. Limited number of ATM’s and low customer relationship


Following are the Opportunities in Allahabad Bank SWOT Analysis:

1.  Initiative for self-employment amongst youth
2.  Internet Banking and other services


The threats in the SWOT Analysis of Allahabad Bank are as mentioned:

1.  Economic crisis
2.  Stringent measures by RBI
3. Competition from other banks

Allahabad Bank Competition

Below are the top 3 Allahabad Bank competitors:

1. State Bank of India (SBI)
2. ICICI Bank
3. IDBI Bank

The brandguide table above concludes the Allahabad Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Allahabad Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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