Allahabad Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5353

SWOT Analysis of Allahabad Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allahabad Bank

Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

A Tradition of trust


Oldest National Bank

Allahabad Bank STP


Individual and Industry Banking

Target Group

All age and earning groups


Complete Banking and finance solutions

Allahabad Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Allahabad Bank. Strengths are:

1. Oldest Nationalised bank with over 2400 branches
2. National and International presence
3. Financial products for all categories of customers from rural to urban
4. Innovative schemes like Retail banking boutique and Saral loans etc


Here are the weaknesses of Allahabad Bank :

1.  Inadequate advertising as compared to leading banks
2.  Compliance with government schemes
3. Limited number of ATM’s and low customer relationship


Following are the Opportunities of Allahabad Bank :

1.  Initiative for self-employment amongst youth
2.  Internet Banking and other services


The threats of Allahabad Bank are as mentioned :

1.  Economic crisis
2.  Stringent measures by RBI
3. Competition from other banks

Allahabad Bank Competition


Below are the 3 main Allahabad Bank competitors :

1. State Bank of India (SBI)
2. ICICI Bank
3. IDBI Bank

The brandguide table above concludes the Allahabad Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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