Allahabad Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4433

SWOT Analysis of Allahabad Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allahabad Bank

Parent Company

Government of India




Banking and finance

Tagline/ Slogan

A Tradition of trust


Oldest National Bank



Individual and Industry Banking

Target Group

All age and earning groups


Complete Banking and finance solutions

SWOT Analysis


1. Oldest Nationalised bank with over 2400 branches
2. National and International presence
3. Financial products for all categories of customers from rural to urban
4. Innovative schemes like Retail banking boutique and Saral loans etc


1.  Inadequate advertising as compared to leading banks
2.  Compliance with government schemes
3. Limited number of ATM’s and low customer relationship


1.  Initiative for self-employment amongst youth
2.  Internet Banking and other services


1.  Economic crisis
2.  Stringent measures by RBI
3. Competition from other banks



1. State Bank of India (SBI)
2. ICICI Bank
3. IDBI Bank

The table above concludes the Allahabad Bank SWOT analysis along with its marketing and brand parameters.


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