Allahabad Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Allahabad Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Allahabad Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Allahabad Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Allahabad Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Allahabad Bank competitors and includes Allahabad Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Allahabad Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Allahabad Bank Brand Analysis
Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

A Tradition of trust


Oldest National Bank

Allahabad Bank STP
Allahabad Bank Segmentation

Individual and Industry Banking

Allahabad Bank Target Market

All age and earning groups

Allahabad Bank Positioning

Complete Banking and finance solutions

Allahabad Bank SWOT Analysis
Allahabad Bank Strengths

Below are the Strengths in the SWOT Analysis of Allahabad Bank:

1. Oldest Nationalised bank with over 2400 branches
2. National and International presence
3. Financial products for all categories of customers from rural to urban
4. Innovative schemes like Retail banking boutique and Saral loans etc

Allahabad Bank Weaknesses

Here are the weaknesses in the Allahabad Bank SWOT Analysis:

1.  Inadequate advertising as compared to leading banks
2.  Compliance with government schemes
3. Limited number of ATM’s and low customer relationship

Allahabad Bank Opportunities

Following are the Opportunities in Allahabad Bank SWOT Analysis:

1.  Initiative for self-employment amongst youth
2.  Internet Banking and other services

Allahabad Bank Threats

The threats in the SWOT Analysis of Allahabad Bank are as mentioned:

1.  Economic crisis
2.  Stringent measures by RBI
3. Competition from other banks

Allahabad Bank Competition

Below are the top 3 Allahabad Bank competitors:

1. State Bank of India (SBI)
2. ICICI Bank
3. IDBI Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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