Andhra Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4845

SWOT analysis of Andhra Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Andhra Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Andhra Bank to benchmark its business & performance as compared to the competitors and industry. Andhra Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Andhra Bank competitors and elaborates Andhra Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Andhra Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Andhra Bank Brand Analysis
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

For all your needs

USP

High Customer satisfaction

Andhra Bank STP
Segment

Individual and Industry Banking

Target Group

Rural and  International Customers

Positioning

Complete Banking and financial solutions

Andhra Bank SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Andhra Bank. Strengths are:

1. Product specific strategies
2. Superior Customer service
3. Strong growth in spite of crisis
4. Andhra bank has over 13000 employees
5. All Branches are 100% computerized, 1186 units viz., 1101 Branches, 68 Extension Counters, 15 Service Centres

Weaknesses

Here are the weaknesses in the Andhra Bank SWOT Analysis:

1.  Small range of products in some sectors
2. Limited advertising as compared to leading competitors

Opportunities

Following are the Opportunities in Andhra Bank SWOT Analysis:

1.  Use of technology for value added services
2.  First life insurance  Joint venture

Threats

The threats in the SWOT Analysis of Andhra Bank are as mentioned:

1.  Less rural penetration
2.  Stiff competition
3. Constantly changing RBI policies

Andhra Bank Competition
Competitors

Below are the top 3 Andhra Bank competitors:

1. SBH
2. IDBI

3. Allahabad bank

The brandguide table above concludes the Andhra Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Andhra Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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