Andhra Bank SWOT Analysis
Andhra Bank is one of the leading brands in the banking & financial services sector. Andhra Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Andhra Bank:
Quick Glance:
Andhra Bank Strengths
- Product specific strategies
- Superior Customer service
- Strong growth in spite of crisis
- Andhra bank has over 13000 employees
- All Branches are 100% computerized, 1186 units viz., 1101 Branches, 68 Extension Counters, 15 Service Centres
Above are the strengths in the SWOT Analysis of Andhra Bank. The strengths of Andhra Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Andhra Bank Weaknesses
- Small range of products in some sectors
- Limited advertising as compared to leading competitors
These were the weaknesses in the Andhra Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Andhra Bank Opportunities
- Use of technology for value added services
- First life insuranceJoint venture
Above we covered the opportunities in Andhra Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Andhra Bank Threats
- Less rural penetration
- Stiff competition
- Constantly changing RBI policies
The threats in the SWOT Analysis of Andhra Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Andhra Bank SWOT analysis.
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About Andhra Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Andhra Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
For all your needs |
| USP |
High Customer satisfaction |
| Andhra Bank STP | |
| Segmentation |
Individual and Industry Banking |
| Target Market |
Rural and International Customers |
| Positioning |
Complete Banking and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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