SWOT Analysis of Andhra Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Andhra Bank |
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Parent Company |
Government of India |
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Category |
Bank |
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Sector |
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Tagline/ Slogan |
For all your needs |
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USP |
High Customer satisfaction |
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Andhra Bank STP |
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Segment |
Individual and Industry Banking |
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Target Group |
Rural and International Customers |
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Positioning |
Complete Banking and financial solutions |
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Andhra Bank SWOT Analysis |
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Strengths |
1. Product specific strategies |
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Weaknesses |
1. Small range of products in some sectors |
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Opportunities |
1. Use of technology for value added services |
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Threats |
1. Less rural penetration |
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Andhra Bank Competition |
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Competitors |
1. SBH |
The brandguide table above concludes the Andhra Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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