SWOT Analysis of Andhra Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Andhra Bank |
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Parent Company |
Government of India |
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Category |
Bank |
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Sector |
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Tagline/ Slogan |
For all your needs |
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USP |
High Customer satisfaction |
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Andhra Bank STP |
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Segment |
Individual and Industry Banking |
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Target Group |
Rural and International Customers |
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Positioning |
Complete Banking and financial solutions |
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Andhra Bank SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Andhra Bank : 1. Product specific strategies |
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Weaknesses |
1. Small range of products in some sectors |
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Opportunities |
1. Use of technology for value added services |
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Threats |
1. Less rural penetration |
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Andhra Bank Competition |
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Competitors |
Below are the 3 main Andhra Bank competitors : 1. SBH |
The brandguide table above concludes the Andhra Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Andhra Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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