Andhra Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4348

SWOT Analysis of Andhra Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Andhra Bank

Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

For all your needs


High Customer satisfaction

Andhra Bank STP


Individual and Industry Banking

Target Group

Rural and  International Customers


Complete Banking and financial solutions

Andhra Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Andhra Bank :

1. Product specific strategies
2. Superior Customer service
3. Strong growth in spite of crisis
4. Andhra bank has over 13000 employees
5. All Branches are 100% computerized, 1186 units viz., 1101 Branches, 68 Extension Counters, 15 Service Centres


1.  Small range of products in some sectors
2. Limited advertising as compared to leading competitors


1.  Use of technology for value added services
2.  First life insurance  Joint venture


1.  Less rural penetration
2.  Stiff competition
3. Constantly changing RBI policies

Andhra Bank Competition


Below are the 3 main Andhra Bank competitors :

1. SBH

3. Allahabad bank

The brandguide table above concludes the Andhra Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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