Progressive Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 8271

SWOT Analysis of Progressive Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Progressive Insurance

Parent Company

Progressive Corporation


Vehicle Insurance


Banking & Financial Services

Tagline/ Slogan

Making the world a little more progressive


It is one of the best provider in the auto insurance segment for autos, vans, and pick-up trucks used by small businesses

Progressive Insurance STP


Personal lines, commercial auto, other-indemnity and service business.

Target Group

Provision of personal and commercial automobile insurance, and specialty property-casualty insurance and other related services in the US, and Australia


They provide their customers with great rates, superior online and in-person customer service, and innovative, 24/7 claims service. Also positioned a s the company with many offerings in terms of product

Progressive Insurance SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Progressive Insurance :

1. Increasing customer acceptance in the sector is generating market share
2. The distribution channel is very strong
3. Innovative ways of reaching and serving consumers increases customer satisfaction

4. They have strong liquidity and capital position

5. Strong workforce of over 25,000 employees

6. Uniqueness in insuring cars, motorbikes, boats

7. Sponsorship of various events has enhanced its brand image


1. Focus on few geographies limits their strengths and it has had its share of controversies
2. Operation expenses are impacting their profit margin

3. Cannot easily scale to compete with large players


1.  Passage of five-year NFIP reauthorization
2. Australian non-life insurance market is growing
3.  New technology like mobile technology creates possibilities in up-scaling the value chain


1. Tough competitive position
2. Increasing insurance frauds can increase their claim losses
3. Increased incidence of natural disasters testing claims paying capability

Progressive Insurance Competition


Below are the 5 main Progressive Insurance competitors :

1. 21st Century Holding Company

2. Allstate Corporation


4. GMAC Insurance Holdings Inc.

5. Liberty Mutual Insurance Companies

The brandguide table above concludes the Progressive Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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