Northern Trust SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Northern Trust analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Northern Trust SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Northern Trust to benchmark its business & performance as compared to the competitors and industry. Northern Trust is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Northern Trust competitors and includes Northern Trust target market, segmentation, positioning & Unique Selling Proposition (USP).

Northern Trust SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Northern Trust Brand Analysis
Parent Company

Northern Trust Corporation


Regional Banks


Banking & Financial Services

Tagline/ Slogan

What really matters


Top 50 Safest Global Banks

Northern Trust STP
Northern Trust Segmentation

Northern Trust Segmentationation is done on the basis of income

Northern Trust Target Market

Affluent individuals and large institutions

Northern Trust Positioning

leading provider of asset servicing, asset management, fiduciary, and banking solutions

Northern Trust SWOT Analysis
Northern Trust Strengths

Below are the Strengths in the SWOT Analysis of Northern Trust:

1. Developed a strong reputation of safety and has a vast client base
2. Oldest back of Chicago and has a reputation as an institution which is dependable
3. Has a conservative portfolio of assets which reduces the percentage of risky assets
4. Strong leadership team by attracting new talent and transforming existing leaders into new roles
5. Has over 13000 employees in over 17 countries

Northern Trust Weaknesses

Here are the weaknesses in the Northern Trust SWOT Analysis:

1. Lack of Client Diversity as it caters mainly to the needs of wealthy individuals and corporations
2. Participation in TARP exposes the firm to scrutiny from the government and as well as the public.
3. Involved in lawsuits regarding its securities lending programs

Northern Trust Opportunities

Following are the Opportunities in Northern Trust SWOT Analysis:

1. There is a scope for expansion as it is not present in all the domestic markets
2. Retirement of baby boomer population will require more investment services

3. Small financial institutions can be acquired to gain access to untapped markets

Northern Trust Threats

The threats in the SWOT Analysis of Northern Trust are as mentioned:

1. The potential default of any troubled European country may cause tremendous losses for all the banks present worldwide
2. More losses can be incurred if the US real estate prices fall

3. Increase in regulation after the 2008 crisis can lead to less returns as the banks are not allowed to involve in high risk portfolios

Northern Trust Competition

Below are the top 3 Northern Trust competitors:

1. JPMorgan Chase
2. State Street Corporation
3. The Bank of New York Mellon Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Northern Trust. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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