Published in Banking & Financial Services category by MBA Skool Team
Northern Trust is one of the leading brands in the banking & financial services sector. Northern Trust SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Northern Trust:
Developed a strong reputation of safety and has a vast client base
Oldest back of Chicago and has a reputation as an institution which is dependable
Has a conservative portfolio of assets which reduces the percentage of risky assets
Strong leadership team by attracting new talent and transforming existing leaders into new roles
Has over 13000 employees in over 17 countries
Above are the strengths in the SWOT Analysis of Northern Trust. The strengths of Northern Trust looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Northern Trust Weaknesses
Lack of Client Diversity as it caters mainly to the needs of wealthy individuals and corporations
Participation in TARP exposes the firm to scrutiny from the government and as well as the public.
Involved in lawsuits regarding its securities lending programs
These were the weaknesses in the Northern Trust SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Northern Trust Opportunities
There is a scope for expansion as it is not present in all the domestic markets
Retirement of baby boomer population will require more investment services
Small financial institutions can be acquired to gain access to untapped markets
Above we covered the opportunities in Northern Trust SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Northern Trust Threats
The potential default of any troubled European country may cause tremendous losses for all the banks present worldwide
More losses can be incurred if the US real estate prices fall
Increase in regulation after the 2008 crisis can lead to less returns as the banks are not allowed to involve in high risk portfolios
The threats in the SWOT Analysis of Northern Trust are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Northern Trust SWOT analysis.
Continue reading more about the brand/company.
About Northern Trust
The table below gives the brand overview along with its target market, segmentation, positioning & USP
leading provider of asset servicing, asset management, fiduciary, and banking solutions
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Northern Trust. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute