Northern Trust SWOT Analysis, Competitors & USP

SWOT analysis of Northern Trust analyses the brand by its strengths, weaknesses, opportunities & threats. In Northern Trust SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Northern Trust to benchmark its business & performance as compared to the competitors. Northern Trust is one of the leading brands in the banking & financial services sector.

The article below lists the Northern Trust SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Northern Trust SWOT Analysis:

SWOT Analysis of Northern Trust

For Northern Trust, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Northern Trust Strengths

The strengths of Northern Trust looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Northern Trust :

1. Developed a strong reputation of safety and has a vast client base
2. Oldest back of Chicago and has a reputation as an institution which is dependable
3. Has a conservative portfolio of assets which reduces the percentage of risky assets
4. Strong leadership team by attracting new talent and transforming existing leaders into new roles
5. Has over 13000 employees in over 17 countries

Northern Trust Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Northern Trust SWOT Analysis:

1. Lack of Client Diversity as it caters mainly to the needs of wealthy individuals and corporations
2. Participation in TARP exposes the firm to scrutiny from the government and as well as the public.
3. Involved in lawsuits regarding its securities lending programs

Northern Trust Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Northern Trust SWOT Analysis:

1. There is a scope for expansion as it is not present in all the domestic markets
2. Retirement of baby boomer population will require more investment services

3. Small financial institutions can be acquired to gain access to untapped markets

Northern Trust Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Northern Trust are as mentioned:

1. The potential default of any troubled European country may cause tremendous losses for all the banks present worldwide
2. More losses can be incurred if the US real estate prices fall

3. Increase in regulation after the 2008 crisis can lead to less returns as the banks are not allowed to involve in high risk portfolios

Northern Trust Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Northern Trust:

1. JPMorgan Chase
2. State Street Corporation
3. The Bank of New York Mellon Corporation

Hence this concludes the Northern Trust SWOT analysis.

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About Northern Trust

Northern Trust Overview
Parent Company	Northern Trust Corporation
Category	Regional Banks
Sector	Banking & Financial Services
Tagline/ Slogan	What really matters
USP	Top 50 Safest Global Banks
Northern Trust STP
Segmentation	Segmentationation is done on the basis of income
Target Market	Affluent individuals and large institutions
Positioning	leading provider of asset servicing, asset management, fiduciary, and banking solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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