Northern Trust SWOT Analysis
Northern Trust is one of the leading brands in the banking & financial services sector. Northern Trust SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Northern Trust:
Quick Glance:
Northern Trust Strengths
- Developed a strong reputation of safety and has a vast client base
- Oldest back of Chicago and has a reputation as an institution which is dependable
- Has a conservative portfolio of assets which reduces the percentage of risky assets
- Strong leadership team by attracting new talent and transforming existing leaders into new roles
- Has over 13000 employees in over 17 countries
Above are the strengths in the SWOT Analysis of Northern Trust. The strengths of Northern Trust looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Northern Trust Weaknesses
- Lack of Client Diversity as it caters mainly to the needs of wealthy individuals and corporations
- Participation in TARP exposes the firm to scrutiny from the government and as well as the public.
- Involved in lawsuits regarding its securities lending programs
These were the weaknesses in the Northern Trust SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Northern Trust Opportunities
- There is a scope for expansion as it is not present in all the domestic markets
- Retirement of baby boomer population will require more investment services
- Small financial institutions can be acquired to gain access to untapped markets
Above we covered the opportunities in Northern Trust SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Northern Trust Threats
- The potential default of any troubled European country may cause tremendous losses for all the banks present worldwide
- More losses can be incurred if the US real estate prices fall
- Increase in regulation after the 2008 crisis can lead to less returns as the banks are not allowed to involve in high risk portfolios
The threats in the SWOT Analysis of Northern Trust are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Northern Trust SWOT analysis.
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About Northern Trust
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Northern Trust Overview | |
|---|---|
| Parent Company |
Northern Trust Corporation |
| Category |
Regional Banks |
| Sector | |
| Tagline/ Slogan |
What really matters |
| USP |
Top 50 Safest Global Banks |
| Northern Trust STP | |
| Segmentation |
Segmentationation is done on the basis of income |
| Target Market |
Affluent individuals and large institutions |
| Positioning |
leading provider of asset servicing, asset management, fiduciary, and banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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