Andhra Bank SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Andhra Bank covering strengths, weaknesses, opportunities and threats.

Andhra Bank Strengths

  1. Product specific strategies
  2. Superior Customer service
  3. Strong growth in spite of crisis
  4. Andhra bank has over 13000 employees
  5. All Branches are 100% computerized, 1186 units viz., 1101 Branches, 68 Extension Counters, 15 Service Centres

Above are the strengths in the SWOT Analysis of Andhra Bank. The strengths of Andhra Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Andhra Bank Weaknesses

  1.  Small range of products in some sectors
  2. Limited advertising as compared to leading competitors

These were the weaknesses in the Andhra Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Andhra Bank Opportunities

  1. Use of technology for value added services
  2. First life insuranceJoint venture

Above we covered the opportunities in Andhra Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Andhra Bank Threats

  1. Less rural penetration
  2. Stiff competition
  3. Constantly changing RBI policies

The threats in the SWOT Analysis of Andhra Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Andhra Bank SWOT analysis.

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About Andhra Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Andhra Bank Overview
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

For all your needs

USP

High Customer satisfaction

Andhra Bank STP
Segmentation

Individual and Industry Banking

Target Market

Rural and  International Customers

Positioning

Complete Banking and financial solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Andhra Bank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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