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  3. Bank Rakyat Indonesia SWOT Analysis

Bank Rakyat Indonesia SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: June 01, 2023Read time:

Here is a detailed SWOT analysis of Bank Rakyat Indonesia covering strengths, weaknesses, opportunities and threats.

Bank Rakyat Indonesia Strengths

  1. Large base of 30 million retail clients
  2. BRI serves it customers through more than 7,000 outlets spread all over Indonesia
  3. Stronghold on the MSME customer base of the country that are the drivers of any economy
  4. Good brand presence and high customer loyalty

Above are the strengths in the SWOT Analysis of Bank Rakyat Indonesia. The strengths of Bank Rakyat Indonesia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bank Rakyat Indonesia Weaknesses

  1. Total business portfolio is related to MSMEs and diversifications are needed to reap more profits from the well established network of the bank.
  2. Global presence is little compared to major banks which are going global

These were the weaknesses in the Bank Rakyat Indonesia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bank Rakyat Indonesia Opportunities

  1. Financial advisory to the small time entrepreneur
  2. Financing of e-waste recycling companies
  3. Financing of companies that are into evaluating, buying and selling of carbon foot prints
  4. International presence through tie-ups and collaborations

Above we covered the opportunities in Bank Rakyat Indonesia SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bank Rakyat Indonesia Threats

  1. Slow centralization of application system delaying mitigation of operational risk.
  2. No ISO Standard 9001:2008 –for Quality Management Systems.
  3. Fierce competition in the retail sector.
  4. Economic slowdown.

The threats in the SWOT Analysis of Bank Rakyat Indonesia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bank Rakyat Indonesia SWOT analysis.

About Bank Rakyat Indonesia

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bank Rakyat Indonesia Overview
Parent Company

PT Bank Rakyat Indonesia (Persero)




Banking & Financial Services

Tagline/ Slogan

Serving with Passion


Commercial bank that always prioritizes customer satisfaction.

Bank Rakyat Indonesia STP

People who are looking to take credit from banks

Target Market

Micro, Small and Medium Enterprises


Leading commercial bank that always prioritizes customer satisfaction.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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