PNC Financial Services SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5779

SWOT Analysis of PNC Financial Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PNC Financial Services


Regional Banks


Banking and Financial Services

Tagline/ Slogan

PNC creates solutions that enables your journey


One of the USA's largest diversified financial services organizations providing retail and business banking



Individuals and small businesses, corporations and government entities looking for wealth and asset management, and corporate finance

Target Group

Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses


A bank offering a wide range of financial services for all customers, from individuals and small businesses, to corporations and government entities

SWOT Analysis


1. Ranked in the list of Fortune 500 companies
2. Strong franchise value providing revenue visibility

3. Tailor- made financial product and services for every need
4. Highly engaged employees committed to customer service
5. Improving asset quality contributing to higher operating profits

6. Adequate capital to cover its risk exposure

7. With over 50,000 employees its one of the largest banks in terms of branches, ATMs


1. Significant exposure to residential mortgage banking (RMB) which is increasing its non- interest expense
2. Inability to reverse contractions in revenue


1. Strategic Acquisitions likely to enhance growth
2. Buoyant asset management and custody bank sector
3. Growing mobile banking market to help in retaining customers and arresting costs


1. Low interest rate environment could continue to affect core earnings
2. Competitive pressures likely to intensify pressure on margins
3. Increasing regulatory challenges

4. High systemic risk in the US banking industry affecting industry's prospects



1. National City Corporation
2. Huntington Bancshares Incorporated
3. Bank of America Corporation

4. Citigroup Inc.

5. JPMorgan Chase & Co.

6. Sovereign Bancorp, Inc.

7. U.S. Bancorp

The brandguide table above concludes the PNC Financial Services SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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