PNC Financial Services SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of PNC Financial Services analyses the brand by its strengths, weaknesses, opportunities & threats. In PNC Financial Services SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PNC Financial Services to benchmark its business & performance as compared to the competitors. PNC Financial Services is one of the leading brands in the banking & financial services sector.

The table below lists the PNC Financial Services SWOT (Strengths, Weaknesses, Opportunities, Threats), top PNC Financial Services competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

PNC Financial Services SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PNC Financial Services Brand Analysis
Parent CompanyPNC Financial Services

Regional Banks


Banking & Financial Services

Tagline/ Slogan

PNC creates solutions that enables your journey


One of the USA's largest diversified financial services organizations providing retail and business banking

PNC Financial Services STP

Individuals and small businesses, corporations and government entities looking for wealth and asset management, and corporate finance

Target Group

Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses


A bank offering a wide range of financial services for all customers, from individuals and small businesses, to corporations and government entities

SWOT Analysis of PNC Financial Services
PNC Financial Services Strengths

Below are the Strengths in the SWOT Analysis of PNC Financial Services:

1. Ranked in the list of Fortune 500 companies
2. Strong franchise value providing revenue visibility

3. Tailor- made financial product and services for every need
4. Highly engaged employees committed to customer service
5. Improving asset quality contributing to higher operating profits

6. Adequate capital to cover its risk exposure

7. With over 50,000 employees its one of the largest banks in terms of branches, ATMs

PNC Financial Services Weaknesses

Here are the weaknesses in the PNC Financial Services SWOT Analysis:

1. Significant exposure to residential mortgage banking (RMB) which is increasing its non- interest expense
2. Inability to reverse contractions in revenue

PNC Financial Services Opportunities

Following are the Opportunities in PNC Financial Services SWOT Analysis:

1. Strategic Acquisitions likely to enhance growth
2. Buoyant asset management and custody bank sector
3. Growing mobile banking market to help in retaining customers and arresting costs

PNC Financial Services Threats

The threats in the SWOT Analysis of PNC Financial Services are as mentioned:

1. Low interest rate environment could continue to affect core earnings
2. Competitive pressures likely to intensify pressure on margins
3. Increasing regulatory challenges

4. High systemic risk in the US banking industry affecting industry's prospects

PNC Financial Services Competition
PNC Financial Services Competitors

Below are the top 4 competitors of PNC Financial Services:

1. Bank of America

2. Citibank

3. JP Morgan and Chase

4. U.S. Bancorp

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PNC Financial Services. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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