PNC Financial Services SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

PNC Financial Services SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of PNC Financial Services, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PNC Financial Services to benchmark its business & performance as compared to the competitors, and make strategic improvements. PNC Financial Services is one of the leading brands in the banking & financial services sector.

The article below lists the PNC Financial Services SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the PNC Financial Services SWOT Analysis:

SWOT Analysis of PNC Financial Services

For PNC Financial Services, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

PNC Financial Services Strengths

The strengths of PNC Financial Services looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of PNC Financial Services :

1. Ranked in the list of Fortune 500 companies
2. Strong franchise value providing revenue visibility

3. Tailor- made financial product and services for every need
4. Highly engaged employees committed to customer service
5. Improving asset quality contributing to higher operating profits

6. Adequate capital to cover its risk exposure

7. With over 50,000 employees its one of the largest banks in terms of branches, ATMs

PNC Financial Services Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the PNC Financial Services SWOT Analysis:

1. Significant exposure to residential mortgage banking (RMB) which is increasing its non- interest expense
2. Inability to reverse contractions in revenue

PNC Financial Services Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in PNC Financial Services SWOT Analysis:

1. Strategic Acquisitions likely to enhance growth
2. Buoyant asset management and custody bank sector
3. Growing mobile banking market to help in retaining customers and arresting costs

PNC Financial Services Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of PNC Financial Services are as mentioned:

1. Low interest rate environment could continue to affect core earnings
2. Competitive pressures likely to intensify pressure on margins
3. Increasing regulatory challenges

4. High systemic risk in the US banking industry affecting industry's prospects

PNC Financial Services Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of PNC Financial Services:

1. Bank of America

2. Citibank

3. JP Morgan and Chase

4. U.S. Bancorp

Hence this concludes the PNC Financial Services SWOT analysis.

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About PNC Financial Services

PNC Financial Services Overview
Parent CompanyPNC Financial Services

Regional Banks


Banking & Financial Services

Tagline/ Slogan

PNC creates solutions that enables your journey


One of the USA's largest diversified financial services organizations providing retail and business banking

PNC Financial Services STP

Individuals and small businesses, corporations and government entities looking for wealth and asset management, and corporate finance

Target Market

Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses


A bank offering a wide range of financial services for all customers, from individuals and small businesses, to corporations and government entities

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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