Central Bank of India SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4435

SWOT Analysis of Central Bank of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Central Bank of India

Parent Company

Government of India




Banking and finance

Tagline/ Slogan

Build A Better Life Around Us


First “Swadeshi bank”



Personal and commercial Banking

Target Group

Educated Youth segment


Complete Banking  solutions

SWOT Analysis


1. Large network across India
2. Expertise in small and medium enterprise banking
3. Active in Government schemes for  agro based and small scale industries
4. The bank has 3,500 branches and 270 extension counters across 27 Indian states


1. Personal banking in growing stage

2. Less international presence

3. Low advertising and brand presence


1.Initiative for self-employment amongst youth
2. Favourable Government schemes


1. Fluctuating economic scenarios
2.Highly competitive environment
3. Policies of the government



1. SBI
2. IDBI Bank

3. Allahabad bank
4. Canara Bank

The table above concludes the Central Bank of India SWOT analysis along with its marketing and brand parameters.


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