Central Bank of India SWOT Analysis

Central Bank of India SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Central Bank of India, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Central Bank of India is one of the leading brands in the banking & financial services sector. The article below lists the Central Bank of India SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Central Bank of India Strengths

The strengths of Central Bank of India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Central Bank of India :

1. Large network across India
2. Expertise in small and medium enterprise banking
3. Active in Government schemes for  agro based and small scale industries
4. The bank has 3,500 branches and 270 extension counters across 27 Indian states

Central Bank of India Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Central Bank of India SWOT Analysis:

1. Personal banking in growing stage

2. Less international presence

3. Low advertising and brand presence

Central Bank of India Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Central Bank of India SWOT Analysis:

1.Initiative for self-employment amongst youth
2. Favourable Government schemes

Central Bank of India Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Central Bank of India are as mentioned:

1. Fluctuating economic scenarios
2.Highly competitive environment
3. Policies of the government

Hence this concludes the Central Bank of India SWOT analysis.

Continue reading more about the brand/company.

About Central Bank of India

Central Bank of India Overview
Parent Company	Government of India
Category	Bank
Sector	Banking & Financial Services
Tagline/ Slogan	Build A Better Life Around Us
USP	First “Swadeshi bank”
Central Bank of India STP
Segmentation	Personal and commercial Banking
Target Market	Educated Youth segment
Positioning	Complete Banking  solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Central Bank of India. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading: