Central Bank of India SWOT Analysis
Central Bank of India is one of the leading brands in the banking & financial services sector. Central Bank of India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Central Bank of India:
Quick Glance:
Central Bank of India Strengths
- Large network across India
- Expertise in small and medium enterprise banking
- Active in Government schemes for agro based and small scale industries
- The bank has 3,500 branches and 270 extension counters across 27 Indian states
Above are the strengths in the SWOT Analysis of Central Bank of India. The strengths of Central Bank of India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Central Bank of India Weaknesses
- Personal banking in growing stage
- Less international presence
- Low advertising and brand presence
These were the weaknesses in the Central Bank of India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Central Bank of India Opportunities
- Initiative for self-employment amongst youth
- Favourable Government schemes
Above we covered the opportunities in Central Bank of India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Central Bank of India Threats
- Fluctuating economic scenarios
- Highly competitive environment
- Policies of the government
The threats in the SWOT Analysis of Central Bank of India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Central Bank of India SWOT analysis.
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About Central Bank of India
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Central Bank of India Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Build A Better Life Around Us |
| USP |
First “Swadeshi bank” |
| Central Bank of India STP | |
| Segmentation |
Personal and commercial Banking |
| Target Market |
Educated Youth segment |
| Positioning |
Complete Banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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