Central Bank of India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Central Bank of India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Central Bank of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Central Bank of India to benchmark its business & performance as compared to the competitors and industry. As of 2020, Central Bank of India is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Central Bank of India competitors and includes Central Bank of India target market, segmentation, positioning & Unique Selling Proposition (USP).

Central Bank of India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Central Bank of India Brand Analysis
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Build A Better Life Around Us

USP

First “Swadeshi bank”

Central Bank of India STP
Central Bank of India Segmentation

Personal and commercial Banking

Central Bank of India Target Market

Educated Youth segment

Central Bank of India Positioning

Complete Banking  solutions

Central Bank of India SWOT Analysis
Central Bank of India Strengths

Below are the Strengths in the SWOT Analysis of Central Bank of India:

1. Large network across India
2. Expertise in small and medium enterprise banking
3. Active in Government schemes for  agro based and small scale industries
4. The bank has 3,500 branches and 270 extension counters across 27 Indian states

Central Bank of India Weaknesses

Here are the weaknesses in the Central Bank of India SWOT Analysis:

1. Personal banking in growing stage

2. Less international presence

3. Low advertising and brand presence

Central Bank of India Opportunities

Following are the Opportunities in Central Bank of India SWOT Analysis:

1.Initiative for self-employment amongst youth
2. Favourable Government schemes

Central Bank of India Threats

The threats in the SWOT Analysis of Central Bank of India are as mentioned:

1. Fluctuating economic scenarios
2.Highly competitive environment
3. Policies of the government

Central Bank of India Competition
Competitors

Below are the top 4 Central Bank of India competitors:

1. SBI
2. IDBI Bank

3. Allahabad bank
4. Canara Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Central Bank of India. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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