Central Bank of India SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Central Bank of India, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Central Bank of India is one of the leading brands in the banking & financial services sector. The article below lists the Central Bank of India SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
The strengths of Central Bank of India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Central Bank of India :
1. Large network across India
2. Expertise in small and medium enterprise banking
3. Active in Government schemes for agro based and small scale industries
4. The bank has 3,500 branches and 270 extension counters across 27 Indian states
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Central Bank of India SWOT Analysis:
1. Personal banking in growing stage
2. Less international presence
3. Low advertising and brand presence
Read more about Central Bank of India
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Central Bank of India SWOT Analysis:
1.Initiative for self-employment amongst youth
2. Favourable Government schemes
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Central Bank of India are as mentioned:
1. Fluctuating economic scenarios
2.Highly competitive environment
3. Policies of the government
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Hence this concludes the Central Bank of India SWOT analysis.
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About Central Bank of India
Central Bank of India Overview | |
---|---|
Parent Company |
Government of India |
Category |
Bank |
Sector | |
Tagline/ Slogan |
Build A Better Life Around Us |
USP |
First “Swadeshi bank” |
Central Bank of India STP | |
Segmentation |
Personal and commercial Banking |
Target Market |
Educated Youth segment |
Positioning |
Complete Banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Central Bank of India. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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