AIB Allied Irish Banks SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4474

SWOT analysis of AIB Allied Irish Banks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AIB Allied Irish Banks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AIB Allied Irish Banks to benchmark its business & performance as compared to the competitors and industry. AIB Allied Irish Banks is one of the leading brands in the banking & financial services sector. The table below also lists the top AIB Allied Irish Banks competitors and elaborates AIB Allied Irish Banks market segmentation, target group, positioning & Unique Selling Proposition (USP).

AIB Allied Irish Banks SWOT, Competitors, Marketing STP & Brand analysis Table
AIB Allied Irish Banks Brand Analysis
Parent Company

Allied Irish Banks (AIB)


Regional Banks


Banking & Financial Services

Tagline/ Slogan



One of the big four commercial banks in Ireland

AIB Allied Irish Banks STP

Segmentation is based on the type of customer: personal segment, business segment and the wealth management segment.

Target Group

Targets the SME segment


One of Ireland’s largest financial institution

AIB Allied Irish Banks SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AIB Allied Irish Banks. Strengths are:

1. As AIB has a significant importance in the Ireland financial services sector, the government ensures its well-being.

2. With the change of management, the new management has been successful in attracting high quality individuals through rigorous selection and it currently employs about 14000 people.

3. Its overseas presence is significantly higher than its domestic competitors and it has also performed greater international activities than its competitors.

4. It is recognised as the Big four Irish financial institutions

5. Its services include home, travel and health insurance alongwith retirement solutions


Here are the weaknesses in the AIB Allied Irish Banks SWOT Analysis:

1. AIB has been recording increasing loan losses since the onset of subprime crisis as the credit quality has been deteriorating across various portfolios.

2. The group’s risk management activities are not so successful.

The group is not free from the credit risks with respect to customers and counterparties which could adversely affect the Group’s results, financial condition and further prospects.


Following are the Opportunities in AIB Allied Irish Banks SWOT Analysis:

1. It should involve in deleveraging process which would reduce its dependence on monetary authority funding and bring back the loan-to-deposit ratio within the specified limits.

2. As customers are moving towards mobile banking, it should provide more apps for Android and IOS devices.

3. AIB provides services such as Global Treasury, Corporate Banking and Investment Banking and a positive investment climate in the asset management industry would increase the revenues in these sectors.


The threats in the SWOT Analysis of AIB Allied Irish Banks are as mentioned:

1. Deterioration in the Irish sovereign ratings reduces the government support to AIB.

2. There is prevalence of systematic risk in the Irish banking sector which reduces the investment climate.

3. Its participation in the National Asset Management Agency (“NAMA”) programme gives rise to certain residual financial risks.

AIB Allied Irish Banks Competition

Below are the top 3 AIB Allied Irish Banks competitors:

1. Bank of Ireland

2. Barclays PLC

3. Halifax plc

The brandguide table above concludes the AIB Allied Irish Banks SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AIB Allied Irish Banks. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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