Published in Banking & Financial Services category by MBA Skool Team
AIB Allied Irish Banks is one of the leading brands in the banking & financial services sector. AIB Allied Irish Banks SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AIB Allied Irish Banks:
As AIB has a significant importance in the Ireland financial services sector, the government ensures its well-being.
With the change of management, the new management has been successful in attracting high quality individuals through rigorous selection and it currently employs about 14000 people.
Its overseas presence is significantly higher than its domestic competitors and it has also performed greater international activities than its competitors.
It is recognised as the Big four Irish financial institutions
Its services include home, travel and health insurance alongwith retirement solutions
Above are the strengths in the SWOT Analysis of AIB Allied Irish Banks. The strengths of AIB Allied Irish Banks looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AIB Allied Irish Banks Weaknesses
AIB has been recording increasing loan losses since the onset of subprime crisis as the credit quality has been deteriorating across various portfolios.
The group’s risk management activities are not so successful.
The group is not free from the credit risks with respect to customers and counterparties which could adversely affect the Group’s results, financial condition and further prospects.
These were the weaknesses in the AIB Allied Irish Banks SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AIB Allied Irish Banks Opportunities
It should involve in deleveraging process which would reduce its dependence on monetary authority funding and bring back the loan-to-deposit ratio within the specified limits.
As customers are moving towards mobile banking, it should provide more apps for Android and IOS devices.
AIB provides services such as Global Treasury, Corporate Banking and Investment Banking and a positive investment climate in the asset management industry would increase the revenues in these sectors.
Above we covered the opportunities in AIB Allied Irish Banks SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AIB Allied Irish Banks Threats
Deterioration in the Irish sovereign ratings reduces the government support to AIB.
There is prevalence of systematic risk in the Irish banking sector which reduces the investment climate.
Its participation in the National Asset Management Agency (“NAMA”) programme gives rise to certain residual financial risks.
The threats in the SWOT Analysis of AIB Allied Irish Banks are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Segmentationation is based on the type of customer: personal segment, business segment and the wealth management segment.
Targets the SME segment
One of Ireland’s largest financial institution
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