Siam Commercial Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Siam Commercial Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Siam Commercial Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Siam Commercial Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Siam Commercial Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Siam Commercial Bank competitors and includes Siam Commercial Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Siam Commercial Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Siam Commercial Bank Brand Analysis
Parent Company

Siam Commercial Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

First Is Endless

USP

Leading universal banking group in Thailand and has the highest market capitalization.

Siam Commercial Bank STP
Siam Commercial Bank Segmentation

Siam Commercial Bank Segmentations the marker based on user type and their requirements

Siam Commercial Bank Target Market

SME, hire purchase and housing loans segment

Siam Commercial Bank Positioning

Provides a wide range of services effectively as it has a vast number of branches

Siam Commercial Bank SWOT Analysis
Siam Commercial Bank Strengths

Below are the Strengths in the SWOT Analysis of Siam Commercial Bank:

1. Bagged the best bank in Thailand awards and also financial performance and management excellence awards.

2. SCB maintained its position as the market leader among Thai financial institutions

3. Every year, SCB makes considerable investment to grow its retail franchise network.

4. The loan quality continued to improve and the non-performing loans (NPL) level dropped considerably

5. Its services include retail banking, corporate banking, business banking, global transaction services and tresury services

Siam Commercial Bank Weaknesses

Here are the weaknesses in the Siam Commercial Bank SWOT Analysis:

1. Present ATM network of SCB is unreliable and lacks proper functionality compared to international players

2. Very few credit card loyalty benefits are being provided when the competitors are providing a gamut of benefits to the customers.

3. Inappropriately managed loan portfolio which led to an increase in the number of non-performing assets.

Siam Commercial Bank Opportunities

Following are the Opportunities in Siam Commercial Bank SWOT Analysis:

1. Focus more on customer segment-based strategies with new and innovative products and a shift toward more focus on high-growth sub-segments.

2. To fill in the gap to support trade and investment flows to/from Thailand, SCB should develop and launch capabilities in selected regional markets.

3. Start a group-wide program to overhaul the operations backbone with the primary objective of creating a lean operations environment with scalability and better services quality.

4. Instill the company’s core values and launch various skill-building programs so that the employees can serve the consumers better.

Siam Commercial Bank Threats

The threats in the SWOT Analysis of Siam Commercial Bank are as mentioned:

1. Depreciation of Thailand baht pose a major threat which would increase the losses as SCB invests in other currencies as well.

2. As SCB provides a lot of mobile banking services, the rising number of internet issues in android market can pose a threat to it.

3. As the economic sentiment in the market is still improving, the Thai people are skeptical about investments in the banks.

Siam Commercial Bank Competition
Competitors

Below are the top 3 Siam Commercial Bank competitors:

1. Bank of Ayudhya Public Company Limited

2. Kasikornbank PCL

3. Bangkok Bank Public Company Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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