Siam Commercial Bank SWOT Analysis
Siam Commercial Bank is one of the leading brands in the banking & financial services sector. Siam Commercial Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Siam Commercial Bank:
Quick Glance:
Siam Commercial Bank Strengths
- Bagged the best bank in Thailand awards and also financial performance and management excellence awards.
- SCB maintained its position as the market leader among Thai financial institutions
- Every year, SCB makes considerable investment to grow its retail franchise network.
- The loan quality continued to improve and the non-performing loans (NPL) level dropped considerably
- Its services include retail banking, corporate banking, business banking, global transaction services and tresury services
Above are the strengths in the SWOT Analysis of Siam Commercial Bank. The strengths of Siam Commercial Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Siam Commercial Bank Weaknesses
- Present ATM network of SCB is unreliable and lacks proper functionality compared to international players
- Very few credit card loyalty benefits are being provided when the competitors are providing a gamut of benefits to the customers.
- Inappropriately managed loan portfolio which led to an increase in the number of non-performing assets.
These were the weaknesses in the Siam Commercial Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Siam Commercial Bank Opportunities
- Focus more on customer segment-based strategies with new and innovative products and a shift toward more focus on high-growth sub-segments.
- To fill in the gap to support trade and investment flows to/from Thailand, SCB should develop and launch capabilities in selected regional markets.
- Start a group-wide program to overhaul the operations backbone with the primary objective of creating a lean operations environment with scalability and better services quality.
- Instill the company’s core values and launch various skill-building programs so that the employees can serve the consumers better.
Above we covered the opportunities in Siam Commercial Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Siam Commercial Bank Threats
- Depreciation of Thailand baht pose a major threat which would increase the losses as SCB invests in other currencies as well.
- As SCB provides a lot of mobile banking services, the rising number of internet issues in android market can pose a threat to it.
- As the economic sentiment in the market is still improving, the Thai people are skeptical about investments in the banks.
The threats in the SWOT Analysis of Siam Commercial Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Siam Commercial Bank SWOT analysis.
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About Siam Commercial Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Siam Commercial Bank Overview | |
|---|---|
| Parent Company |
Siam Commercial Bank |
| Category |
Regional Banks |
| Sector | |
| Tagline/ Slogan |
First Is Endless |
| USP |
Leading universal banking group in Thailand and has the highest market capitalization. |
| Siam Commercial Bank STP | |
| Segmentation |
Segmentations the marker based on user type and their requirements |
| Target Market |
SME, hire purchase and housing loans segment |
| Positioning |
Provides a wide range of services effectively as it has a vast number of branches |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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