Siam Commercial Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Siam Commercial Bank

Regional Banks

Banking & Financial Services

First Is Endless

Leading universal banking group in Thailand and has the highest market capitalization.

Siam Commercial Bank Segmentations the marker based on user type and their requirements

SME, hire purchase and housing loans segment

Provides a wide range of services effectively as it has a vast number of branches

Below are the Strengths in the SWOT Analysis of Siam Commercial Bank:

1. Bagged the best bank in Thailand awards and also financial performance and management excellence awards.

2. SCB maintained its position as the market leader among Thai financial institutions

3. Every year, SCB makes considerable investment to grow its retail franchise network.

4. The loan quality continued to improve and the non-performing loans (NPL) level dropped considerably

5. Its services include retail banking, corporate banking, business banking, global transaction services and tresury services

Here are the weaknesses in the Siam Commercial Bank SWOT Analysis:

1. Present ATM network of SCB is unreliable and lacks proper functionality compared to international players

2. Very few credit card loyalty benefits are being provided when the competitors are providing a gamut of benefits to the customers.

3. Inappropriately managed loan portfolio which led to an increase in the number of non-performing assets.

Following are the Opportunities in Siam Commercial Bank SWOT Analysis:

1. Focus more on customer segment-based strategies with new and innovative products and a shift toward more focus on high-growth sub-segments.

2. To fill in the gap to support trade and investment flows to/from Thailand, SCB should develop and launch capabilities in selected regional markets.

3. Start a group-wide program to overhaul the operations backbone with the primary objective of creating a lean operations environment with scalability and better services quality.

4. Instill the company’s core values and launch various skill-building programs so that the employees can serve the consumers better.

The threats in the SWOT Analysis of Siam Commercial Bank are as mentioned:

1. Depreciation of Thailand baht pose a major threat which would increase the losses as SCB invests in other currencies as well.

2. As SCB provides a lot of mobile banking services, the rising number of internet issues in android market can pose a threat to it.

3. As the economic sentiment in the market is still improving, the Thai people are skeptical about investments in the banks.

Below are the top 3 Siam Commercial Bank competitors:

1. Bank of Ayudhya Public Company Limited

2. Kasikornbank PCL

3. Bangkok Bank Public Company Limited