Aegon SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Aegon is one of the leading brands in the banking & financial services sector. Aegon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aegon:

Aegon Strengths

  1. The company has a global presence with strong market position in key markets.
  2. The company maintains multiple distribution channels to sell its products and hence is exposed to a reduced distribution risk.
  3. The company’s strong and increasing capital strength has made it resilient to the market developments with a strong balance sheet.
  4. It has expertise in life insurance, asset management and pension
  5. Nearly 24000 employees are a part of the workforce

Above are the strengths in the SWOT Analysis of Aegon. The strengths of Aegon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aegon Weaknesses

  1. The group has significant exposure to risky sovereign debt related to European countries.
  2. The company is highly dependent on the American market for generating its profits.

These were the weaknesses in the Aegon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Aegon Opportunities

  1. The ageing population in the American market poses a huge opportunity for the retirement market.
  2. The company finds great opportunity in the Chinese and Indian insurance market.
  3. The company has been focusing on its core businesses in order to avoid any fluctuations in the financial markets affecting it.

Above we covered the opportunities in Aegon SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Aegon Threats

  1. The subprime crisis has resulted in a low policy interest rate environment.
  2. There is going to be a likely increase in competition for capital for the company due to Solvency II adoption.
  3. There is an increase in strictness in the regulatory compliance and complexity in the US market leading to increase in costs.

The threats in the SWOT Analysis of Aegon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Aegon SWOT analysis.

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About Aegon

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aegon Overview
Parent Company

Aegon Group


Diversified Insurance


Banking & Financial Services

Tagline/ Slogan

Transform Tomorrow


Understanding the customers' pension or insurance needs and enabling an ongoing and direct dialogue with them to serve their needs at whatever stage in their life they are

Aegon STP

Life insurance, Pensions, and Asset management

Target Market

Individuals, Families, Companies, Pension funds, Institutions


A company that provides long term financial security to people’s lives

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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