Aegon SWOT Analysis, Competitors & USP
SWOT analysis of Aegon analyses the brand by its strengths, weaknesses, opportunities & threats. In Aegon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aegon to benchmark its business & performance as compared to the competitors. Aegon is one of the leading brands in the banking & financial services sector.
The table below lists the Aegon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aegon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Aegon Brand Analysis | |
|---|---|
| Parent Company |
Aegon Group |
| Category |
Diversified Insurance |
| Sector | |
| Tagline/ Slogan |
Transform Tomorrow |
| USP |
Understanding the customers' pension or insurance needs and enabling an ongoing and direct dialogue with them to serve their needs at whatever stage in their life they are |
| Aegon STP | |
| Segment |
Life insurance, Pensions, and Asset management |
| Target Group |
Individuals, Families, Companies, Pension funds, Institutions |
| Positioning |
A company that provides long term financial security to people’s lives |
| SWOT Analysis of Aegon | |
| Aegon Strengths |
Below are the Strengths in the SWOT Analysis of Aegon: 1. The company has a global presence with strong market position in key markets. 2. The company maintains multiple distribution channels to sell its products and hence is exposed to a reduced distribution risk. 3. The company’s strong and increasing capital strength has made it resilient to the market developments with a strong balance sheet. 4. It has expertise in life insurance, asset management and pension 5. Nearly 24000 employees are a part of the workforce |
| Aegon Weaknesses |
Here are the weaknesses in the Aegon SWOT Analysis: 1. The group has significant exposure to risky sovereign debt related to European countries. 2. The company is highly dependent on the American market for generating its profits. |
| Aegon Opportunities |
Following are the Opportunities in Aegon SWOT Analysis: 1. The ageing population in the American market poses a huge opportunity for the retirement market. 2. The company finds great opportunity in the Chinese and Indian insurance market. 3. The company has been focusing on its core businesses in order to avoid any fluctuations in the financial markets affecting it. |
| Aegon Threats |
The threats in the SWOT Analysis of Aegon are as mentioned: 1. The subprime crisis has resulted in a low policy interest rate environment. 2. There is going to be a likely increase in competition for capital for the company due to Solvency II adoption. 3. There is an increase in strictness in the regulatory compliance and complexity in the US market leading to increase in costs. |
| Aegon Competition | |
| Aegon Competitors |
Below are the top 5 competitors of Aegon: 1. Aviva Plc. 2. AXA 3. Hartford Financial Services Group 4. Munich Re 5. Prudential Plc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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