Aegon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Aegon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aegon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aegon to benchmark its business & performance as compared to the competitors and industry. Aegon is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aegon competitors and includes Aegon target market, segmentation, positioning & Unique Selling Proposition (USP).

Aegon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aegon Brand Analysis
Parent Company

Aegon Group

Category

Diversified Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Transform Tomorrow

USP

Understanding the customers' pension or insurance needs and enabling an ongoing and direct dialogue with them to serve their needs at whatever stage in their life they are

Aegon STP
Aegon Segmentation

Life insurance, Pensions, and Asset management

Aegon Target Market

Individuals, Families, Companies, Pension funds, Institutions

Aegon Positioning

A company that provides long term financial security to people’s lives

Aegon SWOT Analysis
Aegon Strengths

Below are the Strengths in the SWOT Analysis of Aegon:

1. The company has a global presence with strong market position in key markets.

2. The company maintains multiple distribution channels to sell its products and hence is exposed to a reduced distribution risk.

3. The company’s strong and increasing capital strength has made it resilient to the market developments with a strong balance sheet.

4. It has expertise in life insurance, asset management and pension

5. Nearly 24000 employees are a part of the workforce

Aegon Weaknesses

Here are the weaknesses in the Aegon SWOT Analysis:

1. The group has significant exposure to risky sovereign debt related to European countries.

2. The company is highly dependent on the American market for generating its profits.

Aegon Opportunities

Following are the Opportunities in Aegon SWOT Analysis:

1. The ageing population in the American market poses a huge opportunity for the retirement market.

2. The company finds great opportunity in the Chinese and Indian insurance market.

3. The company has been focusing on its core businesses in order to avoid any fluctuations in the financial markets affecting it.

Aegon Threats

The threats in the SWOT Analysis of Aegon are as mentioned:

1. The subprime crisis has resulted in a low policy interest rate environment.

2. There is going to be a likely increase in competition for capital for the company due to Solvency II adoption.

3. There is an increase in strictness in the regulatory compliance and complexity in the US market leading to increase in costs.

Aegon Competition
Competitors

Below are the top 5 Aegon competitors:

1. Aviva Plc.

2. AXA

3. Hartford Financial Services Group

4. Munich Re

5. Prudential Plc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aegon. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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