Published in Banking & Financial Services category by MBA Skool Team
Banco BPI is one of the leading brands in the banking & financial services sector. Banco BPI SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Banco BPI:
Has a multi-channel distribution network comprising 600+ retail branches, 40 investment centers, commercial partners, telephone banking (BPI Directo) and a home banking service (BPI Net)
Has a strong customer base with approx 2 million customers
BPI has the best capital indicators regardless of the criterion, its pensions are covered
It is the only listed bank which has not issued State-guaranteed debt to manage liquidity, it records the lowest absolute and relative utilization of ECB resources
The bank has the lowest rate of loan leverage and the lowest credit risk indicators
,000 people work as a part of the bank
Above are the strengths in the SWOT Analysis of Banco BPI. The strengths of Banco BPI looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Banco BPI Weaknesses
Its net operating income has been decreasing over the past few years
Limited international presence which increases the geographic risk
It is not completely free from the credit risks with respect to customers and counterparties which could adversely affect it’s results
These were the weaknesses in the Banco BPI SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Banco BPI Opportunities
Its stringent risk management measures with respect to loan portfolios can be lessened in order to attract more customers
As customers are moving towards mobile banking, it should provide more apps for Android and IOS devices
Can offer more products in the personal banking segment as it is a growing segment
More global tie-ups can boost the presence of the brand abroad
Above we covered the opportunities in Banco BPI SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Banco BPI Threats
S&P warned of rating degrade which would affect BPI as the investments would decrease
Erosion of market capital as the stock prices have been decreasing over negative market sentiment
There is a tight competition as other banks are offering similar products for a better value
The threats in the SWOT Analysis of Banco BPI are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Banco BPI SWOT analysis.
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About Banco BPI
The table below gives the brand overview along with its target market, segmentation, positioning & USP
One of the largest private financial group in terms of assets in Portugal
Banco BPI STP
Segmentationation is based on the type of customer: personal segment and the corporate segment.
Individuals and companies seeking financial services
Leader in corporate banking industry
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