Schroders Plc SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2207

SWOT Analysis of Schroders Plc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Schroders Plc

Parent Company

Schroders Plc.


Investment Services


Banking and Financial Services

Tagline/ Slogan



Long history, diversified business model and financial stability



Asset management

Target Group

Corporations, financial institutions, high net worth individuals and retail investors


A truly global asset management company

SWOT Analysis


1. Employee strength of about 3000
2. Diversified book of business in terms of product and distribution channel helps weather adverse market conditions
3. Globally diversified business operations in 26 countries
4. Diversified client base with low level of concentration

5. It has a strong market presence in the industry owing to its strong management team


1. Over exposure to equity asset class
2. Decline in net new business inflows due to market instability and uncertainty and adverse retail investor sentiment


1. Likely to benefit from RDR related industry adjustments
2. With its current market position, the company is well placed to take advantage of the positive long term market trend
3. Growing global asset management and custody banks sector


1. Strong competition outside the US, and in retail channels
2. Consolidation in fund management industry could create bigger competitors
3. Weak economic outlook for the UK would make it difficult for asset management companies to sustain their assets and attract new assets.



1. Aberdeen Asset Management Plc.
2.Ashmore Group Plc.
3.BlackRock Inc.

The table above concludes the Schroders Plc SWOT analysis along with its marketing and brand parameters.


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