Schroders Plc SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3394

SWOT Analysis of Schroders Plc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Schroders Plc

Parent Company

Schroders Plc.


Investment Services


Banking & Financial Services

Tagline/ Slogan



Long history, diversified business model and financial stability

Schroders Plc STP


Asset management

Target Group

Corporations, financial institutions, high net worth individuals and retail investors


A truly global asset management company

Schroders Plc SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Schroders Plc :

1. Employee strength of about 3000
2. Diversified book of business in terms of product and distribution channel helps weather adverse market conditions
3. Globally diversified business operations in 26 countries
4. Diversified client base with low level of concentration

5. It has a strong market presence in the industry owing to its strong management team


1. Over exposure to equity asset class
2. Decline in net new business inflows due to market instability and uncertainty and adverse retail investor sentiment


1. Likely to benefit from RDR related industry adjustments
2. With its current market position, the company is well placed to take advantage of the positive long term market trend
3. Growing global asset management and custody banks sector


1. Strong competition outside the US, and in retail channels
2. Consolidation in fund management industry could create bigger competitors
3. Weak economic outlook for the UK would make it difficult for asset management companies to sustain their assets and attract new assets.

Schroders Plc Competition


Below are the 3 main Schroders Plc competitors :

1. Aberdeen Asset Management Plc.
2.Ashmore Group Plc.
3.BlackRock Inc.

The brandguide table above concludes the Schroders Plc SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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