Indian Bank SWOT Analysis, Competitors, STP & USP

Government of India

Bank

Banking & Financial Services

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International  and rural banking

International banking

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Below are the Strengths in the SWOT Analysis of Indian Bank:

1. Rural banking expertise
2. Strong international network of banks with 240 overseas correspondent banks in 70 countries
3. High end banking technology with core banking at all 1900+ branches
4. It has 22,000 employees
5. Diversified banking activities under 3 subsidiaries i.e. Indbank Merchant Banking Services Ltd, IndBank Housing Ltd, IndFund Management Ltd

Here are the weaknesses in the Indian Bank SWOT Analysis:

1. Less presence in India as it has competition in urban areas as well as rural areas

2. Limited advertising in comparison with leading banks
3. Low number of ATM’s and branches as compared to other big bank brands

Following are the Opportunities in Indian Bank SWOT Analysis:

1. Urban market banking and retail banking
2. Favourable Government rural schemes
3. More expansion in untapped rural markets

The threats in the SWOT Analysis of Indian Bank are as mentioned:

1.  Economic crisis and fluctuating market scenarios
2.  Highly competitive environment
3. Stringent Banking Norms by Govt’s and RBI

Below are the top 6 Indian Bank competitors:

1.  SBI
2.  Andhra Bank

3.  Canara bank
4. ICICI Bank

5. Indian Overseas Bank

6. Bank of Baroda