SWOT Analysis of Indian Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Indian Bank |
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Parent Company |
Government of India |
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Category |
Bank |
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Sector |
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Tagline/ Slogan |
Your Tech Friendly bank |
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USP |
High end banking technology support |
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Indian Bank STP |
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Segment |
International and rural banking |
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Target Group |
International banking |
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Positioning |
Complete Banking solutions |
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Indian Bank SWOT Analysis |
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Strengths |
1. Rural banking expertise |
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Weaknesses |
1. Less presence in India as it has competition in urban areas as well as rural areas 2. Limited advertising in comparison with leading banks |
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Opportunities |
1. Urban market banking and retail banking |
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Threats |
1. Economic crisis and fluctuating market scenarios |
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Indian Bank Competition |
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Competitors |
1. SBI 3. Canara bank |
The brandguide table above concludes the Indian Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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