Indian Bank SWOT Analysis, Competitors & USP

Indian Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Indian Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indian Bank to benchmark its business & performance as compared to the competitors, and make strategic improvements. Indian Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Indian Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Indian Bank SWOT Analysis:

SWOT Analysis of Indian Bank

For Indian Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Indian Bank Strengths

The strengths of Indian Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Indian Bank :

1. Rural banking expertise
2. Strong international network of banks with 240 overseas correspondent banks in 70 countries
3. High end banking technology with core banking at all 1900+ branches
4. It has 22,000 employees
5. Diversified banking activities under 3 subsidiaries i.e. Indbank Merchant Banking Services Ltd, IndBank Housing Ltd, IndFund Management Ltd

Indian Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Indian Bank SWOT Analysis:

1. Less presence in India as it has competition in urban areas as well as rural areas

2. Limited advertising in comparison with leading banks
3. Low number of ATM’s and branches as compared to other big bank brands

Indian Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Indian Bank SWOT Analysis:

1. Urban market banking and retail banking
2. Favourable Government rural schemes
3. More expansion in untapped rural markets

Indian Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Indian Bank are as mentioned:

1.  Economic crisis and fluctuating market scenarios
2.  Highly competitive environment
3. Stringent Banking Norms by Govt’s and RBI

Indian Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Indian Bank:

1.  SBI
2.  Andhra Bank

3.  Canara bank
4. ICICI Bank

5. Indian Overseas Bank

6. Bank of Baroda

Hence this concludes the Indian Bank SWOT analysis.

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About Indian Bank

Indian Bank Overview
Parent Company	Government of India
Category	Bank
Sector	Banking & Financial Services
Tagline/ Slogan	Your Tech Friendly bank
USP	High end banking technology support
Indian Bank STP
Segmentation	International  and rural banking
Target Market	International banking
Positioning	Complete Banking  solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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