Indian Bank SWOT Analysis, Competitors & USP

Indian Bank

Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Your Tech Friendly bank

USP

High end banking technology support

Indian Bank STP

Segment

International  and rural banking

Target Group

International banking

Positioning

Complete Banking  solutions

Indian Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indian Bank. Strengths are:

1. Rural banking expertise
2. Strong international network of banks with 240 overseas correspondent banks in 70 countries
3. High end banking technology with core banking at all 1900+ branches
4. It has 22,000 employees
5. Diversified banking activities under 3 subsidiaries i.e. Indbank Merchant Banking Services Ltd, IndBank Housing Ltd, IndFund Management Ltd

Weaknesses

Here are the weaknesses of Indian Bank :

1. Less presence in India as it has competition in urban areas as well as rural areas

2. Limited advertising in comparison with leading banks
3. Low number of ATM’s and branches as compared to other big bank brands

Opportunities

Following are the Opportunities of Indian Bank :

1. Urban market banking and retail banking
2. Favourable Government rural schemes
3. More expansion in untapped rural markets

Threats

The threats of Indian Bank are as mentioned :

1.  Economic crisis and fluctuating market scenarios
2.  Highly competitive environment
3. Stringent Banking Norms by Govt’s and RBI

Indian Bank Competition

Competitors

Below are the 6 main Indian Bank competitors :

1.  SBI
2.  Andhra Bank

3.  Canara bank
4. ICICI Bank

5. Indian Overseas Bank

6. Bank of Baroda