Indian Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 7375

SWOT analysis of Indian Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. Indian Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Indian Bank competitors and elaborates Indian Bank segmentation, targeting, positioning & USP.

Indian Bank

Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Your Tech Friendly bank


High end banking technology support

Indian Bank STP


International  and rural banking

Target Group

International banking


Complete Banking  solutions

Indian Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indian Bank. Strengths are:

1. Rural banking expertise
2. Strong international network of banks with 240 overseas correspondent banks in 70 countries
3. High end banking technology with core banking at all 1900+ branches
4. It has 22,000 employees
5. Diversified banking activities under 3 subsidiaries i.e. Indbank Merchant Banking Services Ltd, IndBank Housing Ltd, IndFund Management Ltd


Here are the weaknesses in the Indian Bank SWOT Analysis:

1. Less presence in India as it has competition in urban areas as well as rural areas

2. Limited advertising in comparison with leading banks
3. Low number of ATM’s and branches as compared to other big bank brands


Following are the Opportunities in Indian Bank SWOT Analysis:

1. Urban market banking and retail banking
2. Favourable Government rural schemes
3. More expansion in untapped rural markets


The threats in the SWOT Analysis of Indian Bank are as mentioned:

1.  Economic crisis and fluctuating market scenarios
2.  Highly competitive environment
3. Stringent Banking Norms by Govt’s and RBI

Indian Bank Competition


Below are the top 6 Indian Bank competitors:

1.  SBI
2.  Andhra Bank

3.  Canara bank
4. ICICI Bank

5. Indian Overseas Bank

6. Bank of Baroda

The brandguide table above concludes the Indian Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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