SWOT Analysis of Indian Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Indian Bank |
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Parent Company |
Government of India |
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Category |
Bank |
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Sector |
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Tagline/ Slogan |
Your Tech Friendly bank |
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USP |
High end banking technology support |
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Indian Bank STP |
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Segment |
International and rural banking |
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Target Group |
International banking |
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Positioning |
Complete Banking solutions |
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Indian Bank SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indian Bank : 1. Rural banking expertise |
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Weaknesses |
1. Less presence in India as it has competition in urban areas as well as rural areas 2. Limited advertising in comparison with leading banks |
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Opportunities |
1. Urban market banking and retail banking |
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Threats |
1. Economic crisis and fluctuating market scenarios |
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Indian Bank Competition |
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Competitors |
Below are the 6 main Indian Bank competitors : 1. SBI 3. Canara bank |
The brandguide table above concludes the Indian Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Indian Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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