Published in Banking & Financial Services category by MBA Skool Team
Indian Bank is one of the leading brands in the banking & financial services sector. Indian Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Indian Bank:
Strong international network of banks with 240 overseas correspondent banks in 70 countries
High end banking technology with core banking at all 1900+ branches
It has 22,000 employees
Diversified banking activities under 3 subsidiaries i.e. Indbank Merchant Banking Services Ltd, IndBank Housing Ltd, IndFund Management Ltd
Above are the strengths in the SWOT Analysis of Indian Bank. The strengths of Indian Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Indian Bank Weaknesses
Less presence in India as it has competition in urban areas as well as rural areas
Limited advertising in comparison with leading banks
Low number of ATM’s and branches as compared to other big bank brands
These were the weaknesses in the Indian Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Indian Bank Opportunities
Urban market banking and retail banking
Favourable Government rural schemes
More expansion in untapped rural markets
Above we covered the opportunities in Indian Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Indian Bank Threats
Economic crisis and fluctuating market scenarios
Highly competitive environment
Stringent Banking Norms by Govt’s and RBI
The threats in the SWOT Analysis of Indian Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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