Oriental Bank of Commerce SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3898

SWOT Analysis of Oriental Bank of Commerce with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oriental Bank of Commerce

Parent Company

Government of India


Banking services


Banking and finance

Tagline/ Slogan

Where every individual is committed


Commitment to customer satisfaction



Urban and rural banking

Target Group

Earning individuals, Corporates, HNIs


Complete Banking  solutions

SWOT Analysis


1.  Innovative schemes like grameen project and other Good rural schemes
2.  Strong I.T support
3. OBC has over 15,000 employees working as staff

4. Maintained good growth rate despite crisis
5. The Bank has implemented 14 point action plan for strengthening of credit delivery to women and has designated 5 branches as specialized branches for women entrepreneurs


1. Less penetration in some parts of the country especially in the competitive urban market

2. Less international presence
3. Limited number of ATM’s and low customer relationship


1. Retail banking, Internet Banking and other services
2. Tapping international markets


1. Economic crisis and economic instability
2. Highly competitive environment with entry of more banks
3. Stringent Banking Norms by RBI



1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4.  Allahabad bank

5.  IDBI Bank
6.  Bank of Baroda

The table above concludes the Oriental Bank of Commerce SWOT analysis along with its marketing and brand parameters.


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