Oriental Bank of Commerce SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Government of India

Banking services

Banking & Financial Services

Where every individual is committed

Commitment to customer satisfaction

Urban and rural banking

Earning individuals, Corporates, HNIs

Complete Banking  solutions

Below are the Strengths in the SWOT Analysis of Oriental Bank of Commerce:

1.  Innovative schemes like grameen project and other Good rural schemes
2.  Strong I.T support
3. OBC has over 15,000 employees working as staff

4. Maintained good growth rate despite crisis
5. The Bank has implemented 14 point action plan for strengthening of credit delivery to women and has designated 5 branches as specialized branches for women entrepreneurs

Here are the weaknesses in the Oriental Bank of Commerce SWOT Analysis:

1. Less penetration in some parts of the country especially in the competitive urban market

2. Less international presence
3. Limited number of ATM’s and low customer relationship

Following are the Opportunities in Oriental Bank of Commerce SWOT Analysis:

1. Retail banking, Internet Banking and other services
2. Tapping international markets

The threats in the SWOT Analysis of Oriental Bank of Commerce are as mentioned:

1. Economic crisis and economic instability
2. Highly competitive environment with entry of more banks
3. Stringent Banking Norms by RBI

Below are the top 6 Oriental Bank of Commerce competitors:

1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4.  Allahabad bank

5.  IDBI Bank
6.  Bank of Baroda