Oriental Bank of Commerce SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Oriental Bank of Commerce analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Oriental Bank of Commerce SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oriental Bank of Commerce to benchmark its business & performance as compared to the competitors and industry. As of 2020, Oriental Bank of Commerce is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oriental Bank of Commerce competitors and includes Oriental Bank of Commerce target market, segmentation, positioning & Unique Selling Proposition (USP).

Oriental Bank of Commerce SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oriental Bank of Commerce Brand Analysis
Parent Company

Government of India

Category

Banking services

Sector

Banking & Financial Services

Tagline/ Slogan

Where every individual is committed

USP

Commitment to customer satisfaction

Oriental Bank of Commerce STP
Oriental Bank of Commerce Segmentation

Urban and rural banking

Oriental Bank of Commerce Target Market

Earning individuals, Corporates, HNIs

Oriental Bank of Commerce Positioning

Complete Banking  solutions

Oriental Bank of Commerce SWOT Analysis
Oriental Bank of Commerce Strengths

Below are the Strengths in the SWOT Analysis of Oriental Bank of Commerce:

1.  Innovative schemes like grameen project and other Good rural schemes
2.  Strong I.T support
3. OBC has over 15,000 employees working as staff

4. Maintained good growth rate despite crisis
5. The Bank has implemented 14 point action plan for strengthening of credit delivery to women and has designated 5 branches as specialized branches for women entrepreneurs

Oriental Bank of Commerce Weaknesses

Here are the weaknesses in the Oriental Bank of Commerce SWOT Analysis:

1. Less penetration in some parts of the country especially in the competitive urban market

2. Less international presence
3. Limited number of ATM’s and low customer relationship

Oriental Bank of Commerce Opportunities

Following are the Opportunities in Oriental Bank of Commerce SWOT Analysis:

1. Retail banking, Internet Banking and other services
2. Tapping international markets

Oriental Bank of Commerce Threats

The threats in the SWOT Analysis of Oriental Bank of Commerce are as mentioned:

1. Economic crisis and economic instability
2. Highly competitive environment with entry of more banks
3. Stringent Banking Norms by RBI

Oriental Bank of Commerce Competition
Competitors

Below are the top 6 Oriental Bank of Commerce competitors:

1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4.  Allahabad bank

5.  IDBI Bank
6.  Bank of Baroda


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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