Oriental Bank of Commerce SWOT Analysis
Oriental Bank of Commerce is one of the leading brands in the banking & financial services sector. Oriental Bank of Commerce SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oriental Bank of Commerce:
Quick Glance:
Oriental Bank of Commerce Strengths
- Innovative schemes like grameen project and other Good rural schemes
- Strong I.T support
- OBC has over 15,000 employees working as staff
- Maintained good growth rate despite crisis
- The Bank has implemented 14 point action plan for strengthening of credit delivery to women and has designated 5 branches as specialized branches for women entrepreneurs
Above are the strengths in the SWOT Analysis of Oriental Bank of Commerce. The strengths of Oriental Bank of Commerce looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oriental Bank of Commerce Weaknesses
- Less penetration in some parts of the country especially in the competitive urban market
- Less international presence
- Limited number of ATM’s and low customer relationship
These were the weaknesses in the Oriental Bank of Commerce SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Oriental Bank of Commerce Opportunities
- Retail banking, Internet Banking and other services
- Tapping international markets
Above we covered the opportunities in Oriental Bank of Commerce SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oriental Bank of Commerce Threats
- Economic crisis and economic instability
- Highly competitive environment with entry of more banks
- Stringent Banking Norms by RBI
The threats in the SWOT Analysis of Oriental Bank of Commerce are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Oriental Bank of Commerce SWOT analysis.
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About Oriental Bank of Commerce
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Oriental Bank of Commerce Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Banking services |
| Sector | |
| Tagline/ Slogan |
Where every individual is committed |
| USP |
Commitment to customer satisfaction |
| Oriental Bank of Commerce STP | |
| Segmentation |
Urban and rural banking |
| Target Market |
Earning individuals, Corporates, HNIs |
| Positioning |
Complete Banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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