Oriental Bank of Commerce SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of Oriental Bank of Commerce covering strengths, weaknesses, opportunities and threats.

Oriental Bank of Commerce Strengths

  1. Innovative schemes like grameen project and other Good rural schemes
  2.  Strong I.T support
  3. OBC has over 15,000 employees working as staff
  4. Maintained good growth rate despite crisis
  5. The Bank has implemented 14 point action plan for strengthening of credit delivery to women and has designated 5 branches as specialized branches for women entrepreneurs

Above are the strengths in the SWOT Analysis of Oriental Bank of Commerce. The strengths of Oriental Bank of Commerce looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oriental Bank of Commerce Weaknesses

  1. Less penetration in some parts of the country especially in the competitive urban market
  2. Less international presence
  3. Limited number of ATM’s and low customer relationship

These were the weaknesses in the Oriental Bank of Commerce SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Oriental Bank of Commerce

Oriental Bank of Commerce Opportunities

  1. Retail banking, Internet Banking and other services
  2. Tapping international markets

Above we covered the opportunities in Oriental Bank of Commerce SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oriental Bank of Commerce Threats

  1. Economic crisis and economic instability
  2. Highly competitive environment with entry of more banks
  3. Stringent Banking Norms by RBI

The threats in the SWOT Analysis of Oriental Bank of Commerce are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Oriental Bank of Commerce SWOT analysis.

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About Oriental Bank of Commerce

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Oriental Bank of Commerce Overview
Parent Company

Government of India

Category

Banking services

Sector

Banking & Financial Services

Tagline/ Slogan

Where every individual is committed

USP

Commitment to customer satisfaction

Oriental Bank of Commerce STP
Segmentation

Urban and rural banking

Target Market

Earning individuals, Corporates, HNIs

Positioning

Complete Banking  solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Oriental Bank of Commerce. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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