Oriental Bank of Commerce SWOT Analysis, Competitors & USP

SWOT analysis of Oriental Bank of Commerce analyses the brand by its strengths, weaknesses, opportunities & threats. In Oriental Bank of Commerce SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oriental Bank of Commerce to benchmark its business & performance as compared to the competitors. Oriental Bank of Commerce is one of the leading brands in the banking & financial services sector.

The article below lists the Oriental Bank of Commerce SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oriental Bank of Commerce SWOT Analysis:

SWOT Analysis of Oriental Bank of Commerce

For Oriental Bank of Commerce, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oriental Bank of Commerce Strengths

The strengths of Oriental Bank of Commerce looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oriental Bank of Commerce :

1.  Innovative schemes like grameen project and other Good rural schemes
2.  Strong I.T support
3. OBC has over 15,000 employees working as staff

4. Maintained good growth rate despite crisis
5. The Bank has implemented 14 point action plan for strengthening of credit delivery to women and has designated 5 branches as specialized branches for women entrepreneurs

Oriental Bank of Commerce Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oriental Bank of Commerce SWOT Analysis:

1. Less penetration in some parts of the country especially in the competitive urban market

2. Less international presence
3. Limited number of ATM’s and low customer relationship

Oriental Bank of Commerce Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oriental Bank of Commerce SWOT Analysis:

1. Retail banking, Internet Banking and other services
2. Tapping international markets

Oriental Bank of Commerce Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oriental Bank of Commerce are as mentioned:

1. Economic crisis and economic instability
2. Highly competitive environment with entry of more banks
3. Stringent Banking Norms by RBI

Oriental Bank of Commerce Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Oriental Bank of Commerce:

1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4.  Allahabad bank

5.  IDBI Bank
6.  Bank of Baroda

Hence this concludes the Oriental Bank of Commerce SWOT analysis.

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About Oriental Bank of Commerce

Oriental Bank of Commerce Overview
Parent Company	Government of India
Category	Banking services
Sector	Banking & Financial Services
Tagline/ Slogan	Where every individual is committed
USP	Commitment to customer satisfaction
Oriental Bank of Commerce STP
Segmentation	Urban and rural banking
Target Market	Earning individuals, Corporates, HNIs
Positioning	Complete Banking  solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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