Commercial International Bank SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Commercial International Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Commercial International Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Commercial International Bank to benchmark its business & performance as compared to the competitors and industry. Commercial International Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Commercial International Bank competitors and includes Commercial International Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Commercial International Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Commercial International Bank Brand Analysis
Parent Company

Commercial International Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Investing in people. Investing in the future

USP

The bank is one of the largest private sector lender in Egypt

Commercial International Bank STP
Commercial International Bank Segmentation

Wealth management, corporate banking, treasury services

Commercial International Bank Target Market

Corporate banking for individuals and enterprises

Commercial International Bank Positioning

Preeminent corporate bank in Egypt

Commercial International Bank SWOT Analysis
Commercial International Bank Strengths

Below are the Strengths in the SWOT Analysis of Commercial International Bank:

1. It operates in various cities of Egypt through its 100+ branches  and over 500 automated teller machines

2. EPS has increased when compared to the previous and this drives the investor interest in the company

3. It has a strong customer base of around 6 lakhs and around 1.2 lakh internet banking subscribers

4. Its subsidiaries like CI-Capital,CIBC, CIAM, CIL, Corplease, Falcon are also brands within themselves

Commercial International Bank Weaknesses

Here are the weaknesses in the Commercial International Bank SWOT Analysis:

1. Increase in the shareholders equity over the past few years dilutes the ownership in the company

2. It has some risky portfolios which have generated losses in the past

3. Total liabilities of the company have increased over the past years and as a result of this it faces more cash outflows in the form of interest payments

Commercial International Bank Opportunities

Following are the Opportunities in Commercial International Bank SWOT Analysis:

1. It can expand to other geographic regions as some of the developing countries are profitable to invest in

2. It should focus more on how to increase the employee’s productivity and try to reduce the attrition rate

3. Focus more on the liability side through an aggressive plan for the bank’s attractive liability products

Commercial International Bank Threats

The threats in the SWOT Analysis of Commercial International Bank are as mentioned:

1. Presence of high geographic risk due to the political unstability in Egypt

2. As a lender, it is exposed to credit risk as deteriorating credit quality would adversely affect its revenues which in turn would affect its credit rating

3 It must also look into the th.reats posed to its IT infrastructure as more customers are moving to internet banking facility

Commercial International Bank Competition
Competitors

Below are the top 3 Commercial International Bank competitors:

1. Ahli United Bank

2. Al Watany Bank of Egypt

3. National Societe Generale Bank

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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