Commercial International Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1950

SWOT Analysis of Commercial International Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Commercial International Bank

Parent Company

Commercial International Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Investing in people. Investing in the future


The bank is one of the largest private sector lender in Egypt



Wealth management, corporate banking, treasury services

Target Group

Corporate banking for individuals and enterprises


Preeminent corporate bank in Egypt

SWOT Analysis


1. It operates in various cities of Egypt through its 100+ branches  and over 500 automated teller machines

2. EPS has increased when compared to the previous and this drives the investor interest in the company

3. It has a strong customer base of around 6 lakhs and around 1.2 lakh internet banking subscribers

4. Its subsidiaries like CI-Capital,CIBC, CIAM, CIL, Corplease, Falcon are also brands within themselves


1. Increase in the shareholders equity over the past few years dilutes the ownership in the company

2. It has some risky portfolios which have generated losses in the past

3. Total liabilities of the company have increased over the past years and as a result of this it faces more cash outflows in the form of interest payments


1. It can expand to other geographic regions as some of the developing countries are profitable to invest in

2. It should focus more on how to increase the employee’s productivity and try to reduce the attrition rate

3. Focus more on the liability side through an aggressive plan for the bank’s attractive liability products


1. Presence of high geographic risk due to the political unstability in Egypt

2. As a lender, it is exposed to credit risk as deteriorating credit quality would adversely affect its revenues which in turn would affect its credit rating

3 It must also look into the th.reats posed to its IT infrastructure as more customers are moving to internet banking facility



1. Ahli United Bank

2. Al Watany Bank of Egypt

3. National Societe Generale Bank


The table above concludes the Commercial International Bank SWOT analysis along with its marketing and brand parameters.


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