Published in Banking & Financial Services category by MBA Skool Team
Commercial International Bank is one of the leading brands in the banking & financial services sector. Commercial International Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Commercial International Bank:
It operates in various cities of Egypt through its 100+ branches and over 500 automated teller machines
EPS has increased when compared to the previous and this drives the investor interest in the company
It has a strong customer base of around 6 lakhs and around 1.2 lakh internet banking subscribers
Its subsidiaries like CI-Capital,CIBC, CIAM, CIL, Corplease, Falcon are also brands within themselves
Above are the strengths in the SWOT Analysis of Commercial International Bank. The strengths of Commercial International Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Commercial International Bank Weaknesses
Increase in the shareholders equity over the past few years dilutes the ownership in the company
It has some risky portfolios which have generated losses in the past
Total liabilities of the company have increased over the past years and as a result of this it faces more cash outflows in the form of interest payments
These were the weaknesses in the Commercial International Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Commercial International Bank Opportunities
It can expand to other geographic regions as some of the developing countries are profitable to invest in
It should focus more on how to increase the employee’s productivity and try to reduce the attrition rate
Focus more on the liability side through an aggressive plan for the bank’s attractive liability products
Above we covered the opportunities in Commercial International Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Commercial International Bank Threats
Presence of high geographic risk due to the political unstability in Egypt
As a lender, it is exposed to credit risk as deteriorating credit quality would adversely affect its revenues which in turn would affect its credit rating
It must also look into the th.reats posed to its IT infrastructure as more customers are moving to internet banking facility
The threats in the SWOT Analysis of Commercial International Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Commercial International Bank SWOT analysis.
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About Commercial International Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
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