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  3. AIB Allied Irish Banks SWOT Analysis

AIB Allied Irish Banks SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: March 17, 2024Read time:

Here is a detailed SWOT analysis of AIB Allied Irish Banks covering strengths, weaknesses, opportunities and threats.

AIB Allied Irish Banks Strengths

  1. As AIB has a significant importance in the Ireland financial services sector, the government ensures its well-being.
  2. With the change of management, the new management has been successful in attracting high quality individuals through rigorous selection and it currently employs about 14000 people.
  3. Its overseas presence is significantly higher than its domestic competitors and it has also performed greater international activities than its competitors.
  4. It is recognised as the Big four Irish financial institutions
  5. Its services include home, travel and health insurance alongwith retirement solutions

Above are the strengths in the SWOT Analysis of AIB Allied Irish Banks. The strengths of AIB Allied Irish Banks looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AIB Allied Irish Banks Weaknesses

  1. AIB has been recording increasing loan losses since the onset of subprime crisis as the credit quality has been deteriorating across various portfolios.
  2. The group’s risk management activities are not so successful.
  3. The group is not free from the credit risks with respect to customers and counterparties which could adversely affect the Group’s results, financial condition and further prospects.

These were the weaknesses in the AIB Allied Irish Banks SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AIB Allied Irish Banks Opportunities

  1. It should involve in deleveraging process which would reduce its dependence on monetary authority funding and bring back the loan-to-deposit ratio within the specified limits.
  2. As customers are moving towards mobile banking, it should provide more apps for Android and IOS devices.
  3. AIB provides services such as Global Treasury, Corporate Banking and Investment Banking and a positive investment climate in the asset management industry would increase the revenues in these sectors.

Above we covered the opportunities in AIB Allied Irish Banks SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AIB Allied Irish Banks Threats

  1. Deterioration in the Irish sovereign ratings reduces the government support to AIB.
  2. There is prevalence of systematic risk in the Irish banking sector which reduces the investment climate.
  3. Its participation in the National Asset Management Agency (“NAMA”) programme gives rise to certain residual financial risks.

The threats in the SWOT Analysis of AIB Allied Irish Banks are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AIB Allied Irish Banks SWOT analysis.

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About AIB Allied Irish Banks

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AIB Allied Irish Banks Overview
Parent Company

Allied Irish Banks (AIB)


Regional Banks


Banking & Financial Services

Tagline/ Slogan



One of the big four commercial banks in Ireland

AIB Allied Irish Banks STP

Segmentationation is based on the type of customer: personal segment, business segment and the wealth management segment.

Target Market

Targets the SME segment


One of Ireland’s largest financial institution

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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