Blue Cross Blue Shield Association SWOT Analysis, Competitors & USP

SWOT analysis of Blue Cross Blue Shield Association analyses the brand by its strengths, weaknesses, opportunities & threats. In Blue Cross Blue Shield Association SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blue Cross Blue Shield Association to benchmark its business & performance as compared to the competitors. Blue Cross Blue Shield Association is one of the leading brands in the banking & financial services sector.

The article below lists the Blue Cross Blue Shield Association SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blue Cross Blue Shield Association competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Blue Cross Blue Shield Association

Blue Cross Blue Shield Association Overview
Parent Company	Blue Cross and Blue Shield Association
Category	Health Insurance
Sector	Banking & Financial Services
Tagline/ Slogan	Creating Healthier Communities
USP	First to offer health insurance to Americans, expanding access to healthcare and Enhancing Quality
Blue Cross Blue Shield Association STP
Segmentation	Health Insurance
Target Market	Affordable plans to cater to every American
Positioning	Patient centered health care insurance that rewards higher quality care and reins in costs

SWOT Analysis of Blue Cross Blue Shield Association

For Blue Cross Blue Shield Association, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Blue Cross Blue Shield Association SWOT Analysis:

Blue Cross Blue Shield Association Strengths

The strengths of Blue Cross Blue Shield Association looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Blue Cross Blue Shield Association :

1. A very large presence in almost every state of USA
2. Largest and most experienced health insurance company
3. Comprehensive and affordable health plans
4. Contributed millions of dollars in community investment to help communities prepare for a healthier future

5. Good image due to CSR initiatives

Blue Cross Blue Shield Association Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Blue Cross Blue Shield Association SWOT Analysis:

1. Changing prices for health plans
2.Very well educated personnel on customer service but it is tough to reach them sometimes

Blue Cross Blue Shield Association Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Blue Cross Blue Shield Association SWOT Analysis:

1. Increasing number of Americans in the health care system
2.Exploring technology to build online resources

3. Tie-ups with other healthcare institutions

Blue Cross Blue Shield Association Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Blue Cross Blue Shield Association are as mentioned:

1. Rising health care costs
2.Competition from other healthcare organisations

3. Unfavorable govt policies and economic conditions

Blue Cross Blue Shield Association Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Blue Cross Blue Shield Association:

1. Dian INS
2.United Health Care
3.USA-Health Insurance

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blue Cross Blue Shield Association. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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