Published in Banking & Financial Services category by MBA Skool Team
Blue Cross Blue Shield Association is one of the leading brands in the banking & financial services sector. Blue Cross Blue Shield Association SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Blue Cross Blue Shield Association:
A very large presence in almost every state of USA
Largest and most experienced health insurance company
Comprehensive and affordable health plans
Contributed millions of dollars in community investment to help communities prepare for a healthier future
Good image due to CSR initiatives
Above are the strengths in the SWOT Analysis of Blue Cross Blue Shield Association. The strengths of Blue Cross Blue Shield Association looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Blue Cross Blue Shield Association Weaknesses
Changing prices for health plans
Very well educated personnel on customer service but it is tough to reach them sometimes
These were the weaknesses in the Blue Cross Blue Shield Association SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Blue Cross Blue Shield Association Opportunities
Increasing number of Americans in the health care system
Exploring technology to build online resources
Tie-ups with other healthcare institutions
Above we covered the opportunities in Blue Cross Blue Shield Association SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Blue Cross Blue Shield Association Threats
Rising health care costs
Competition from other healthcare organisations
Unfavorable govt policies and economic conditions
The threats in the SWOT Analysis of Blue Cross Blue Shield Association are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Blue Cross Blue Shield Association SWOT analysis.
Continue reading more about the brand/company.
About Blue Cross Blue Shield Association
The table below gives the brand overview along with its target market, segmentation, positioning & USP
First to offer health insurance to Americans, expanding access to healthcare and Enhancing Quality
Blue Cross Blue Shield Association STP
Affordable plans to cater to every American
Patient centered health care insurance that rewards higher quality care and reins in costs
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Blue Cross Blue Shield Association. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute