SWOT analysis of Blue Cross Blue Shield Association analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Blue Cross Blue Shield Association SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Blue Cross Blue Shield Association to benchmark its business & performance as compared to the competitors and industry. As of 2020, Blue Cross Blue Shield Association is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blue Cross Blue Shield Association competitors and includes Blue Cross Blue Shield Association target market, segmentation, positioning & Unique Selling Proposition (USP).
| Blue Cross Blue Shield Association Brand Analysis | |
|---|---|
| Parent Company |
Blue Cross and Blue Shield Association |
| Category |
Health Insurance |
| Sector | |
| Tagline/ Slogan |
Creating Healthier Communities |
| USP |
First to offer health insurance to Americans, expanding access to healthcare and Enhancing Quality |
| Blue Cross Blue Shield Association STP | |
| Blue Cross Blue Shield Association Segmentation |
Health Insurance |
| Blue Cross Blue Shield Association Target Market |
Affordable plans to cater to every American |
| Blue Cross Blue Shield Association Positioning |
Patient centered health care insurance that rewards higher quality care and reins in costs |
| Blue Cross Blue Shield Association SWOT Analysis | |
| Blue Cross Blue Shield Association Strengths |
Below are the Strengths in the SWOT Analysis of Blue Cross Blue Shield Association: 1. A very large presence in almost every state of USA 5. Good image due to CSR initiatives |
| Blue Cross Blue Shield Association Weaknesses |
Here are the weaknesses in the Blue Cross Blue Shield Association SWOT Analysis: 1. Changing prices for health plans |
| Blue Cross Blue Shield Association Opportunities |
Following are the Opportunities in Blue Cross Blue Shield Association SWOT Analysis: 1. Increasing number of Americans in the health care system 3. Tie-ups with other healthcare institutions |
| Blue Cross Blue Shield Association Threats |
The threats in the SWOT Analysis of Blue Cross Blue Shield Association are as mentioned: 1. Rising health care costs 3. Unfavorable govt policies and economic conditions |
| Blue Cross Blue Shield Association Competition | |
| Competitors |
Below are the top 3 Blue Cross Blue Shield Association competitors: 1. Dian INS |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blue Cross Blue Shield Association. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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