Blue Cross Blue Shield Association SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Blue Cross Blue Shield Association analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Blue Cross Blue Shield Association SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blue Cross Blue Shield Association to benchmark its business & performance as compared to the competitors and industry. As of 2020, Blue Cross Blue Shield Association is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blue Cross Blue Shield Association competitors and includes Blue Cross Blue Shield Association target market, segmentation, positioning & Unique Selling Proposition (USP).

Blue Cross Blue Shield Association SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Blue Cross Blue Shield Association Brand Analysis
Parent Company

Blue Cross and Blue Shield Association

Category

Health Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Creating Healthier Communities

USP

First to offer health insurance to Americans, expanding access to healthcare and Enhancing Quality

Blue Cross Blue Shield Association STP
Blue Cross Blue Shield Association Segmentation

Health Insurance

Blue Cross Blue Shield Association Target Market

Affordable plans to cater to every American

Blue Cross Blue Shield Association Positioning

Patient centered health care insurance that rewards higher quality care and reins in costs

Blue Cross Blue Shield Association SWOT Analysis
Blue Cross Blue Shield Association Strengths

Below are the Strengths in the SWOT Analysis of Blue Cross Blue Shield Association:

1. A very large presence in almost every state of USA
2. Largest and most experienced health insurance company
3. Comprehensive and affordable health plans
4. Contributed millions of dollars in community investment to help communities prepare for a healthier future

5. Good image due to CSR initiatives

Blue Cross Blue Shield Association Weaknesses

Here are the weaknesses in the Blue Cross Blue Shield Association SWOT Analysis:

1. Changing prices for health plans
2.Very well educated personnel on customer service but it is tough to reach them sometimes

Blue Cross Blue Shield Association Opportunities

Following are the Opportunities in Blue Cross Blue Shield Association SWOT Analysis:

1. Increasing number of Americans in the health care system
2.Exploring technology to build online resources

3. Tie-ups with other healthcare institutions

Blue Cross Blue Shield Association Threats

The threats in the SWOT Analysis of Blue Cross Blue Shield Association are as mentioned:

1. Rising health care costs
2.Competition from other healthcare organisations

3. Unfavorable govt policies and economic conditions

Blue Cross Blue Shield Association Competition
Competitors

Below are the top 3 Blue Cross Blue Shield Association competitors:

1. Dian INS
2.United Health Care
3.USA-Health Insurance

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blue Cross Blue Shield Association. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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