Blue Cross Blue Shield Association SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of Blue Cross Blue Shield Association covering strengths, weaknesses, opportunities and threats.

Blue Cross Blue Shield Association Strengths

  1. A very large presence in almost every state of USA
  2. Largest and most experienced health insurance company
  3. Comprehensive and affordable health plans
  4. Contributed millions of dollars in community investment to help communities prepare for a healthier future
  5. Good image due to CSR initiatives

Above are the strengths in the SWOT Analysis of Blue Cross Blue Shield Association. The strengths of Blue Cross Blue Shield Association looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Blue Cross Blue Shield Association Weaknesses

  1. Changing prices for health plans
  2. Very well educated personnel on customer service but it is tough to reach them sometimes

These were the weaknesses in the Blue Cross Blue Shield Association SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Blue Cross Blue Shield Association Opportunities

  1. Increasing number of Americans in the health care system
  2. Exploring technology to build online resources
  3. Tie-ups with other healthcare institutions

Above we covered the opportunities in Blue Cross Blue Shield Association SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Blue Cross Blue Shield Association Threats

  1. Rising health care costs
  2. Competition from other healthcare organisations
  3. Unfavorable govt policies and economic conditions

The threats in the SWOT Analysis of Blue Cross Blue Shield Association are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

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Hence this concludes the Blue Cross Blue Shield Association SWOT analysis.

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About Blue Cross Blue Shield Association

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Blue Cross Blue Shield Association Overview
Parent Company

Blue Cross and Blue Shield Association

Category

Health Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Creating Healthier Communities

USP

First to offer health insurance to Americans, expanding access to healthcare and Enhancing Quality

Blue Cross Blue Shield Association STP
Segmentation

Health Insurance

Target Market

Affordable plans to cater to every American

Positioning

Patient centered health care insurance that rewards higher quality care and reins in costs

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Blue Cross Blue Shield Association. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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