Blue Cross Blue Shield Association SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3216

SWOT Analysis of Blue Cross Blue Shield Association with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blue Cross Blue Shield Association

Parent Company

Blue Cross and Blue Shield Association


Health Insurance


Banking and Financial Services

Tagline/ Slogan

Creating Healthier Communities


First to offer health insurance to Americans, expanding access to healthcare and Enhancing Quality



Health Insurance

Target Group

Affordable plans to cater to every American


Patient centered health care insurance that rewards higher quality care and reins in costs

SWOT Analysis


1. A very large presence in almost every state of USA
2. Largest and most experienced health insurance company
3. Comprehensive and affordable health plans
4. Contributed millions of dollars in community investment to help communities prepare for a healthier future

5. Good image due to CSR initiatives


1. Changing prices for health plans
2.Very well educated personnel on customer service but it is tough to reach them sometimes


1. Increasing number of Americans in the health care system
2.Exploring technology to build online resources

3. Tie-ups with other healthcare institutions


1. Rising health care costs
2.Competition from other healthcare organisations

3. Unfavorable govt policies and economic conditions



1. Dian INS
2.United Health Care
3.USA-Health Insurance


The table above concludes the Blue Cross Blue Shield Association SWOT analysis along with its marketing and brand parameters.


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