Blue Cross Blue Shield Association SWOT Analysis
Here is a detailed SWOT analysis of Blue Cross Blue Shield Association covering strengths, weaknesses, opportunities and threats.
Blue Cross Blue Shield Association Strengths
- A very large presence in almost every state of USA
- Largest and most experienced health insurance company
- Comprehensive and affordable health plans
- Contributed millions of dollars in community investment to help communities prepare for a healthier future
- Good image due to CSR initiatives
Above are the strengths in the SWOT Analysis of Blue Cross Blue Shield Association. The strengths of Blue Cross Blue Shield Association looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Blue Cross Blue Shield Association Weaknesses
- Changing prices for health plans
- Very well educated personnel on customer service but it is tough to reach them sometimes
These were the weaknesses in the Blue Cross Blue Shield Association SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Blue Cross Blue Shield Association Opportunities
- Increasing number of Americans in the health care system
- Exploring technology to build online resources
- Tie-ups with other healthcare institutions
Above we covered the opportunities in Blue Cross Blue Shield Association SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Blue Cross Blue Shield Association Threats
- Rising health care costs
- Competition from other healthcare organisations
- Unfavorable govt policies and economic conditions
The threats in the SWOT Analysis of Blue Cross Blue Shield Association are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Blue Cross Blue Shield Association SWOT analysis.
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About Blue Cross Blue Shield Association
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Blue Cross Blue Shield Association Overview | |
|---|---|
| Parent Company |
Blue Cross and Blue Shield Association |
| Category |
Health Insurance |
| Sector | |
| Tagline/ Slogan |
Creating Healthier Communities |
| USP |
First to offer health insurance to Americans, expanding access to healthcare and Enhancing Quality |
| Blue Cross Blue Shield Association STP | |
| Segmentation |
Health Insurance |
| Target Market |
Affordable plans to cater to every American |
| Positioning |
Patient centered health care insurance that rewards higher quality care and reins in costs |
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