Blue Cross Blue Shield Association SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Blue Cross Blue Shield Association, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Blue Cross Blue Shield Association is one of the leading brands in the banking & financial services sector. The article below lists the Blue Cross Blue Shield Association SWOT, competitors and includes its target market, segmentation, positioning & USP.
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For Blue Cross Blue Shield Association, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Blue Cross Blue Shield Association looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Blue Cross Blue Shield Association :
1. A very large presence in almost every state of USA
2. Largest and most experienced health insurance company
3. Comprehensive and affordable health plans
4. Contributed millions of dollars in community investment to help communities prepare for a healthier future
5. Good image due to CSR initiatives
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Blue Cross Blue Shield Association SWOT Analysis:
1. Changing prices for health plans
2.Very well educated personnel on customer service but it is tough to reach them sometimes
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Blue Cross Blue Shield Association SWOT Analysis:
1. Increasing number of Americans in the health care system
2.Exploring technology to build online resources
3. Tie-ups with other healthcare institutions
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Blue Cross Blue Shield Association are as mentioned:
1. Rising health care costs
2.Competition from other healthcare organisations
3. Unfavorable govt policies and economic conditions
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Blue Cross Blue Shield Association:
1. Dian INS
2.United Health Care
Hence this concludes the Blue Cross Blue Shield Association SWOT analysis.
Continue reading more about the brand/company.
|Blue Cross Blue Shield Association Overview|
Blue Cross and Blue Shield Association
Creating Healthier Communities
First to offer health insurance to Americans, expanding access to healthcare and Enhancing Quality
|Blue Cross Blue Shield Association STP|
Affordable plans to cater to every American
Patient centered health care insurance that rewards higher quality care and reins in costs
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Blue Cross Blue Shield Association. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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