1st Central SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5445
Advertisements

SWOT Analysis of 1st Central with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

1st Central

Parent Company

1st Central Group

Category

Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Best Young Driver Insurance, Cheap New Driver Insurance

USP

High standard of customer service, driving down the cost of car insurance

1st Central STP

Segment

Car and Pet Insurance

Target Group

Working and middle class, Young and new drivers and motorists

Positioning

Low cost,  high standard insurance

1st Central SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 1st Central. Strengths are:

1. Customer centric and exceptional Customer service
2. Rapidly growing company with ambitious business goals.
3. Employs a robust and flexible rating software which has enabled rapid growth and profitability.
4. Sophisticated end to end claims management system in place.

Weaknesses

Here are the weaknesses of 1st Central :

1. Only focused on UK customers means limited market share

2. Still in the process of making itself an established Insurance company

Opportunities

Following are the Opportunities of 1st Central :

1. Geographical expansion through tie-ups
2.Introduce more products and services

3. Acquisitions would help the brand grow further

Threats

The threats of 1st Central are as mentioned :

1. Entry barriers to the Insurance industry is low in Gibraltar because of less regulations, this poses of major threat from new entrants.
2. Increasing awareness among customers

1st Central Competition

Competitors

Below are the 3 main 1st Central competitors :

1.Collingwood Insurance Company
2.Ibex Motor Insurance
3.Enterprise Insurance

 

The brandguide table above concludes the 1st Central SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to 1st Central. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: