1st Central SWOT Analysis, Competitors & USP
SWOT analysis of 1st Central analyses the brand by its strengths, weaknesses, opportunities & threats. In 1st Central SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like 1st Central to benchmark its business & performance as compared to the competitors. 1st Central is one of the leading brands in the banking & financial services sector.
The table below lists the 1st Central SWOT (Strengths, Weaknesses, Opportunities, Threats), top 1st Central competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| 1st Central Brand Analysis | |
|---|---|
| Parent Company |
1st Central Group |
| Category |
Insurance |
| Sector | |
| Tagline/ Slogan |
Best Young Driver Insurance, Cheap New Driver Insurance |
| USP |
High standard of customer service, driving down the cost of car insurance |
| 1st Central STP | |
| Segment |
Car and Pet Insurance |
| Target Group |
Working and middle class, Young and new drivers and motorists |
| Positioning |
Low cost, high standard insurance |
| SWOT Analysis of 1st Central | |
| 1st Central Strengths |
Below are the Strengths in the SWOT Analysis of 1st Central: 1. Customer centric and exceptional Customer service |
| 1st Central Weaknesses |
Here are the weaknesses in the 1st Central SWOT Analysis: 1. Only focused on UK customers means limited market share 2. Still in the process of making itself an established Insurance company |
| 1st Central Opportunities |
Following are the Opportunities in 1st Central SWOT Analysis: 1. Geographical expansion through tie-ups 3. Acquisitions would help the brand grow further |
| 1st Central Threats |
The threats in the SWOT Analysis of 1st Central are as mentioned: 1. Entry barriers to the Insurance industry is low in Gibraltar because of less regulations, this poses of major threat from new entrants. |
| 1st Central Competition | |
| 1st Central Competitors |
Below are the top 3 competitors of 1st Central: 1.Collingwood Insurance Company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 1st Central. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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