1st Central SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5844

SWOT analysis of 1st Central analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 1st Central SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 1st Central to benchmark its business & performance as compared to the competitors and industry. 1st Central is one of the leading brands in the banking & financial services sector. The table below also lists the top 1st Central competitors and elaborates 1st Central market segmentation, target group, positioning & Unique Selling Proposition (USP).

1st Central SWOT, Competitors, Marketing STP & Brand analysis Table
1st Central Brand Analysis
Parent Company

1st Central Group




Banking & Financial Services

Tagline/ Slogan

Best Young Driver Insurance, Cheap New Driver Insurance


High standard of customer service, driving down the cost of car insurance

1st Central STP

Car and Pet Insurance

Target Group

Working and middle class, Young and new drivers and motorists


Low cost,  high standard insurance

1st Central SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 1st Central. Strengths are:

1. Customer centric and exceptional Customer service
2. Rapidly growing company with ambitious business goals.
3. Employs a robust and flexible rating software which has enabled rapid growth and profitability.
4. Sophisticated end to end claims management system in place.


Here are the weaknesses in the 1st Central SWOT Analysis:

1. Only focused on UK customers means limited market share

2. Still in the process of making itself an established Insurance company


Following are the Opportunities in 1st Central SWOT Analysis:

1. Geographical expansion through tie-ups
2.Introduce more products and services

3. Acquisitions would help the brand grow further


The threats in the SWOT Analysis of 1st Central are as mentioned:

1. Entry barriers to the Insurance industry is low in Gibraltar because of less regulations, this poses of major threat from new entrants.
2. Increasing awareness among customers

1st Central Competition

Below are the top 3 1st Central competitors:

1.Collingwood Insurance Company
2.Ibex Motor Insurance
3.Enterprise Insurance


The brandguide table above concludes the 1st Central SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 1st Central. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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