Published in Banking & Financial Services category by MBA Skool Team
Commonwealth Bank is one of the leading brands in the banking & financial services sector. Commonwealth Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Commonwealth Bank:
The bank owns various brands such as Bankwest, ASB Bank, Commonwealth Securities Limited and Commonwealth Insurance Limited.
The bank has operations in various countries such as New Zealand, Fiji, USA and the United Kingdom
The bank is the one of largest Australian listed company on the Australian Securities Exchange.
The bank is one of the “Big four” Australian banks, in the same league as National Australian bank, Westpac and ANZ.
The bank provides services such as Insurance, Consumer banking, Corporate banking, Investment banking, Global wealth management, Private equity, Mortgages, Credit cards
The bank has a strong revenue and increasing profit
The bank employs over 44,000 employees . The bank is the only financial services organisation to appear in the Dream Employers' top 20 list of preferred employers
Above are the strengths in the SWOT Analysis of Commonwealth Bank. The strengths of Commonwealth Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Commonwealth Bank Weaknesses
The bank was involved in controversies which was started by a action group and website called “Unhappy Banking”
The financial strength rating by Moody’s provided for the Commonwealth bank is B-
The bank sees a loan impairment expense which is a concern
These were the weaknesses in the Commonwealth Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Approval of personal loans within the same working day.
Commonwealth Bank STP
Australian citizens and international clients
Australian citizens, international clients and businesses requiring banking services
A bank which provides services in a simple and effective manner.
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